Foods saved from the waste heap by verifiable supply chains are said to be upcycled.
Articles on Wonky fruit and veg
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Many of us prefer to avoid climate-affected produce altogether. But marketing messages that highlight its ‘resilience’ can encourage consumers to consider it, even when empathy towards farmers is low.
Selling misshapen, bruised fruit and vegetables that are not a standard size requires a supply chain rethink, according to research.
Food waste is responsible for 3 billion tonnes of carbon dioxide emissions.
Supermarkets and farms have acted to ensure they discard fewer “ugly” and “wonky” fruit and vegetables. However, the bulk of the problem lies with households.
It seems like a simple case of too much sun or snow wrecking crops. But is it?
Top contributors
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Professor in Sustainable Production and Consumption, Anglia Ruskin University
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Professor in Operations Management, University of Southampton
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Research Fellow in Environmental Change, University of Sheffield
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Senior Lecturer in Supply Chain Management, Queen Mary University of London
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Professor of Technology Management and Circular Economy, Kingston University
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Associate Professor in Operations Management, Kedge Business School
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PhD Researcher in Urban Agriculture, University of Sheffield
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Associate Professor, Supply Chain Analytics, University of Bradford
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Senior Lecturer in Marketing, University of Tasmania
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University Lecturer in Marketing and Consumer Behaviour, Edith Cowan University
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Senior Lecturer, The University of Western Australia
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Assistant Professor & Ad Astra Fellow in Food Science and Nutrition, University College Dublin