Kenneth Kaysan Khayr (Fu Xian) Ho

My research work aims to deepen our understanding of consumers responses (cognitive, emotional and behavioural) towards agri food-related attributes and their behavioural outcomes. As extreme climate change affects organoleptic qualities of horticultural produce, my latest research investigates how to encourage the adoption of climate-affected food, which has benefits across the environmental, social, and economic dimensions of the triple bottom line, such as food waste reduction, farmers’ wellbeing/resilience, and transition to more sustainable economy during climate change when food represents a valuable resource and sustenance in human life.

My academic journey began with the attainment of bachelor’s degree (Hons) in Psychology and Marketing from the University of Western Australia (UWA). After which, I obtained my PhD in Economics and Commerce (specialises in Marketing/Consumer Behavour) in 2023. I am a recipient of the Cooperative Research Centre for Honeybee Product (CRCHBP), Department of Industry, Science, Energy and Resources- Australian Federal Government) and UWA international research scholarships. In my PhD program, I worked on a federally funded project (CRCHBP) (AU$7 million – with AU$19.2 million inkind contributions from industry partners), that examines consumers’ responses to agri-food product packaging/labelling and commercialisation.

My teaching experiences are spread across Australian higher educational institutions. I develop and lecture various Marketing/Consumer Behaviour and Business/ Analytics units at an undergraduate level and for executive programs. Prior to my academic career, I worked as a research analyst undertaking various research projects commissioned by multinational technology companies such as Microsoft, Google and Dropbox.