Kenneth Kaysan Khayr (Fu Xian) Ho

1

Article

0

Comments
Joanna Dorota/Shutterstock, Zoom Team/Shutterstock, The Conversation

Climate‑affected produce is here to stay. Here’s what it takes for consumers to embrace it

Liudmila Tarabashkina, The University of Western Australia; Kenneth Kaysan Khayr (Fu Xian) Ho, Edith Cowan University, and Rajesh Rajaguru, University of Tasmania

Many of us prefer to avoid climate-affected produce altogether. But marketing messages that highlight its ‘resilience’ can encourage consumers to consider it, even when empathy towards farmers is low.

Contact Kenneth for

  • General
  • Media request
  • Speaking request
  • Consulting / Advising
  • Research collaboration
  • Research supervision
  • Location: Perth, Australia
  • Website
  • Article Feed
  • Joined