Researchers observed male zebra finches to see if they would follow the flock when building a nest, or stick to their own preferences. It may help us think about conformity in our own species, too.
Articles on social influence
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New research has found that rural Zambians are much more likely to adopt solar power if they see it working for their neighbours.
Worrying about how many people believe false ideas misses the real danger – that people are influenced by them whether they believe them or not.
Social influencers vie for public attention in a crowded market place. This makes the bold and the ruthless even more likely to opt for strategic dishonesty if it will further their interests.
With advances in technology, robots and artificial intelligence have increasingly more sophisticated encounters with humans.
Top contributors
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Ph.D. Candidate, Robotics, University of Toronto
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Postdoctoral Research Fellow in Philosophy, Universität Wien
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Group Leader and Senior Scientist , Ludwig Maximilian University of Munich
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Associate Professor & Canada Research Chair in Cognitive Ecology, Department of Psychology, University of Alberta, University of Alberta
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Master's Student, Department of Psychology, University of Alberta
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Associate Professor in Sustainable Urban Systems, University of Reading
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Lecturer and PhD candidate: Energy & Environmental Engineering Research Group, University of Reading
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Dean of the School of the Built Environment and Architecture and Professor of Technology and Organisation, London South Bank University
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Lecturer in Energy Policy, University of Reading