It’s not just an IT issue. It should be a core element of any business.]
Articles on Marks and Spencer
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Honesty is the best policy when planning a crisis response.
Brands should be careful to avoid the cringe factor.
Sim-swap fraud is becoming increasingly prevalent.
Convenience stores are often there when we need them for some top-up shopping, but now they offer so much more.
Trademarking a shape of a product, or proving that a competitor is passing off their product as your own, is not easy. A high-profile settlement, though, is marketing gold.
Top contributors
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Professor of Retail Studies, University of Stirling
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Senior Lecturer in Media Law, University of Essex
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Professor of Intellectual Property and Information Law, University of Essex
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Senior Lecturer in Cyber Security, Anglia Ruskin University
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Reader (Associate Professor) in Marketing, Cardiff University
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Reader (Associate Professor) in Marketing, Cardiff University
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Assistant Professor, Università degli Studi di Bergamo
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Senior Lecturer in Marketing; Associate Head (Global), University of Portsmouth
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Reader in Digital Innovation and Information Security, King's College London