Unboxing videos are popular – earning children as young as two thousands of followers and, potentially, big money. But there are also challenges and risks for these pint-sized content creators.
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A sexualised gaze can fall on any image of a child online, no matter how innocently it was shared. But there is room for parents, policymakers and platforms to do more to protect children online.
Social media child influencers are increasingly marketing products normally targeted at adults, such as beauty and skincare items.
Top contributors
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Senior Lecturer, Communication, Edith Cowan University
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Senior Lecturer and Head of Discipline of Strategic Communication, University of Technology Sydney
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Professor of Marketing, Marketing and International Business department, Auckland University of Technology
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Doctoral Candidate, Marketing and International Business department, Auckland University of Technology