Articles on Elon Musk
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Over the past 60 years, the duration of flights has remained roughly the same, while passengers have been subjected to more indignities, longer waits and more cancellations.
Consumers relate to brands and logos on an emotional level. The response to Elon Musk’s rebranding of Twitter has revealed the emotional connections people have to the brands they use.
A rebranding expert on what may lie in store for the transformed social media platform.
A scholar of design who researches brand campaigns critiques the social media platform’s new look.
Musk has completed the ultimate act of disruption to Twitter by rebranding the platform. Here’s what that means for the future of the company and its users.
Twitter has been officially rebranded to X, in a process many would deem chaotic. But we can still try to make sense of it.
In the marketplace of ideas, for an app or product to be considered successful, it must be widely adopted for it to represent an innovation.
Ready or not, sex in space will be happening within the decade.
With competitors like Threads launching, where does Twitter go from here?
The communities that call Twitter home might decide to pack their bags. If they do, they are unlikely to be able to completely reconstitute themselves elsewhere.
Twitter is in trouble, but is Meta’s Threads a viable alternative for disaffected users? Experts explain.
In the battle for Twitter’s followers, this may be the end game.
Ayn Rand’s dystopian fable about government meddling in free-market arrangements remains hugely influential, including with Elon Musk. Donald Trump, too, is an Ayn Rand fan. Why is she so popular?
An expert explain the various concerns that were holding up FDA approval – from potential harmful side effects, to protecting the privacy of users’ brain-wave data.
Elon Musk says wanting to work from home is unethical when not all workers can do it. Here’s why this argument is wrong.
Despite the association of ‘Luddite’ with a naïve rejection of technology, the term and its origins are far richer and more complex than you might think.
Paid blue tick status could make it harder to tell if information is coming from a legitimate source.
Memes are simultaneously a fascinating historical record of digital culture as well as the detritus of the cyber age.
Pierre Poilievre is right that Canadians should be shielded from disinformation. But they should also be wary of politicians misleading them on the impartiality and independence of Crown corporations.
The launch of a new rocket is always an exciting event. SpaceX’s ‘go fast and fail’ approach means that even though the test ended with engineers blowing up the rocket, it was a valuable first flight.


















