Zachary Russell

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Downtown Nashville in March 2024. Conservatives − but not liberals − view the city as one of the country’s safest. Seth Herald/AFP via Getty Images

Cities that want to attract business might want to focus less on financial incentives and more on making people feel safe

Kaitlyn DeGhetto, University of Dayton and Zachary Russell, Xavier University

People’s perceptions of risk shape where businesses choose to locate, new research suggests. Interestingly, conservatives and liberals view risk very differently.

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