Sally Rao Hill

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Associate Professor in Marketing, Adelaide University

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December 14, 2025

‘Checkout charity’ requests often backfire, leaving shoppers feeling guilty: new study

Arvid O. I. Hoffmann, University of Adelaide; David Matthews, University of Adelaide; Sally Rao Hill, University of Adelaide, and Ying Zou, University of Adelaide

Our research found many customers feel pressured, anxious or pushed into making a donation.

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Location: Adelaide
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Joined December 8, 2025