Russel PJ Kingshott

  • Associate Professor of Marketing, School of Management & Marketing, Curtin University
Tourism businesses should start by communicating precisely what they are going to do about the situation to the customer - quickly and clearly, to reduce uncertainty and avoid confusion. Gede Surya/AAP

Bali’s Mt Agung eruption shows how businesses should and shouldn’t react to uncontrollable events

Businesses worth their weight in salt should at least in principle have the capacity to remedy situations that go wrong, as part of their modus operandi.
From China to the world: Chinese companies have relied on business-to-business sales, and haven’t developed well-known brands. EPA/Adrian Bradshaw

Manufacturing powerhouse China lagging on brand awareness

China manufactures an enormous amount of consumer goods. Its value to the global economy is estimated to be around US$7 trillion. But stigmatised as low cost, low quality products, Chinese brands have…

Contact Russel for

  • General
  • Media request
  • Speaking request
  • Consulting / Advising
  • Research collaboration
  • Research supervision
  • Location: Perth, Western Australia
  • Article Feed
  • ORCID
  • Joined