Patricia P. Iglesias Sánchez

The researcher has an outstanding scientific trajectory, with 35 publications indexed in JCR and SCOPUS, an H-index of 12, and 415 citations (385 excluding self-citations) according to WOS. Her scientific production began after defending her doctoral thesis in 2010, where she received the Extraordinary Doctorate Award for her research on Academic Startups and their impact on R&D. In 2011, she started her academic career at the University of Málaga as an associate professor while combining her academic role with a managerial position at the Málaga Confederation of Entrepreneurs.

Since 2016, her scientific production has significantly improved in quality, with publications in JCR and Scopus journals, coinciding with her full-time incorporation into the university as an Assistant Professor. She later obtained the position of Associate Professor and, in 2023, was promoted to Full Professor, earning a recognized research evaluation (sexenio). She currently teaches undergraduate and postgraduate courses at the Faculties of Marketing and Management, Economics, and the School of Engineering. Since November 2023, she has coordinated the Master’s in Digital Marketing Management, overseeing the implementation of its new curriculum for the 2024/2025 academic year.

Her research focuses on Open Innovation, University Entrepreneurship, Startups, Marketing and Social Inclusion, the impact of social networks on tourism destination management, sentiment contagion, and resilience. She has presented work at international conferences and published in indexed journals. She is an active member of the international ESU network, the Women and Leadership Chair at the University of Murcia, and the Institute of Gender and Equality at the University of Málaga (IGIUMA).

She is currently part of the SEJ-628 research group of the Andalusian Government and the National Project PID2022-139037OB-I00, which focuses on communication and competitive strategies of women-led startups, funded by MCIU/AEI/FEDER, EU. She has been the principal investigator in several research projects related to Open Innovation and Women’s Entrepreneurship and coordinates the Neuroleadership research line within the Women Entrepreneurs and Executives Chair at the University of Murcia. She has also participated in OTRI contracts with institutions such as the Málaga Provincial Council and City Council, focusing on rural female entrepreneurship and the Observatory of Women’s Technological Entrepreneurship.

She has led Educational Innovation projects related to entrepreneurship and employability, promoting innovative methodologies and competency training, with scientific contributions in books, articles, and conference papers. Since 2022, she has led the Permanent Educational Innovation Group as a principal investigator.

Internationally, she has completed research stays at ESGHT of the University of Algarve (2016 and 2019) and EMLyon Business School (2018), each lasting three months. These experiences have enriched her academic profile and strengthened her impact in the scientific research field.