Nauman Wajid

I am a Lecturer in Marketing at Birmingham City University with over a decade of higher education teaching and research experience in the UK and internationally. I hold a PhD in Relationship Marketing from Manchester Metropolitan University and I am a Fellow of the Higher Education Academy (FHEA) and a Certified Management and Business Educator (CMBE).

My research focuses on digital marketing strategy, consumer behavior, and emerging technologies. I am currently serving as Principal Investigator on a funded study examining digital burnout and UK consumer responses to AI-driven algorithmic nudging in online retail environments. My research has been accepted and published across leading academic outlets, including the British Academy of Management, Journal of Consumer Behaviour, and Journal of Marketing Communications.