New research shows so-called ‘restrained eaters’ prefer larger portions of lighter foods.
- Professor of Marketing, Vanderbilt University
Penelitian baru tentang perilaku konsumen menunjukkan bahwa kita cenderung meniru pilihan orang di sekitar kita.
New research on consumer behavior shows that we tend to match some types of choices the people around us make, but not others.
Consumers tend to think that healthy foods have to cost more than their less nutritional counterparts. New psychological research looks at how pervasive this is.
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