Karen Anne Wallach

Assistant Professor of Marketing, University of Tampa

Trying to be everything to everyone can backfire. Illustration by Karen Anne Wallach using Gemini

January 6, 2026

‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers

Jaclyn L. Tanenbaum, Florida International University and Karen Anne Wallach, University of Alabama in Huntsville

By openly saying, ‘This isn’t for you,’ brands signal focus and specificity. That helps the right customers feel a stronger connection.

Getting outside – without your phone – is one way to disconnect. We Are/DigitalVision via Getty Images

November 1, 2024

How to overcome your device dependency and manage a successful digital detox

Kelley Cours Anderson, College of Charleston and Karen Anne Wallach, University of Alabama in Huntsville

Disconnecting from the digital realm from time to time is good for your well-being, but doing so can be difficult. There are steps you can take, however, to get in the habit of putting your phone down.

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Location: Huntsville, Alabama, U.S.
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LinkedIn: https://www.linkedin.com/in/kawallach/
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Joined October 4, 2024