Brands should be careful to avoid the cringe factor.
- Reader (Associate Professor) in Marketing, Cardiff University
The company says the change aims to promote free expression and reduce censorship.
Research explains how to handle the kind of online ‘firestorm’ that X (formerly Twitter) owner Elon Musk is currently experiencing.
Some users fear an uptick in hostile content following the removal of the feature.
We all have a role to play to address hostility online.
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