Céline Del Bucchia

I am passionate about consumers ambivalences and paradoxes in their consumption behaviours. My research focuses on how individuals transform themselves in relation to ecological transition, in relation their emobodied experiences of their gender, of their age, in relation to digital experiences, to familily consumption, to gift giving experiences...

on going research projects :

- Kosmogonia, https://www.kosmogonia.org/. While people are more and more aware of climate change and the necessity to change behaviours, very few of us do really change. Through the observation of engaged initiatives across Europe and Asia, we aim to unpack how people shift, and how does this shift happen?

- Gender, aging, body. While menopause is massively associated to decline, participate to women vulnerability, and gender inequality, this project aims to put forward the positive side of menopause in the lived experience of women.
Related paper : https://onlinelibrary.wiley.com/doi/full/10.1111/gwao.13017

Teaching : Biomimicry & Nature inspired innovation, Marketing Strategy, Consumer experience, ,

Best innovative teaching award in 2012, 2019, and 2024.
Best Case Study in Marketing award by AFM / CCMP in 2017, Top Case in 2018: "Comptoir des cotonniers et le défi omnicanal"