{"id":79648,"date":"2026-02-18T02:04:21","date_gmt":"2026-02-18T07:04:21","guid":{"rendered":"https:\/\/world.edu\/?p=79648"},"modified":"2026-02-18T02:04:21","modified_gmt":"2026-02-18T07:04:21","slug":"sunk-guilt-fallacy","status":"publish","type":"post","link":"https:\/\/world.edu\/sunk-guilt-fallacy\/","title":{"rendered":"Sunk guilt fallacy"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-79649\" src=\"https:\/\/world.edu\/wp-content\/uploads\/2026\/02\/sunkcost.jpg\" alt=\"\" width=\"680\" height=\"510\" srcset=\"https:\/\/world.edu\/wp-content\/uploads\/2026\/02\/sunkcost.jpg 680w, https:\/\/world.edu\/wp-content\/uploads\/2026\/02\/sunkcost-250x188.jpg 250w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/p>\n<p class=\"wp-block-paragraph\">In economics and planning, there is a thing called the\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Sunk_cost\">sunk cost fallacy<\/a>. It comes about when people continue with something that isn\u2019t working because they have put so much effort into it that they don\u2019t want to abandon it. Rather than cutting their losses, they continue because, in part, they can\u2019t let go of the time and effort that they have already invested. Their experience of the past limits their future choices.<\/p>\n<p class=\"wp-block-paragraph\">I feel like I suffer from a similar fallacy, which I think of as the \u2018sunk guilt fallacy\u2019. My past guilt limits what I can do in the future. For me, fear of letting people down is a powerful motivator. I want people to like me. If I promise to do something and I don\u2019t do it, I feel guilt. I\u2019m afraid that people will be disappointed in me. I feel like I\u2019ve let them down or that I\u2019ve let myself down. I feel guilty.<\/p>\n<p class=\"wp-block-paragraph\">At this point, I have two choices:<\/p>\n<ul class=\"wp-block-list\">\n<li>Do the thing. This relieves the feeling of guilt and allows me to get on with things.<\/li>\n<li>Don\u2019t do the thing. This magnifies the feeling of guilt, giving it more weight.<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">Most of the time I don\u2019t do the thing, even though I know I\u2019ll feel better if I do. Mostly this is because I\u2019m thinking about how disappointed people will be that the thing is late, or it has become apparent that the thing is harder to do than I thought, or because I want to try to make it even better than originally planned (to counteract the disappointment that people might feel). For a range of reasons that I don\u2019t really understand, I don\u2019t do the thing.<\/p>\n<p class=\"wp-block-paragraph\">I procrastinate. I do other things that are easier, but not as important. There is always more things to do than I can get done, so there is never a lack of things to do. In general, the more time I have, the less likely I am to do the thing. When I\u2019m very busy, I don\u2019t have time to dwell on fears or feelings, so I get a lot done. It is when I have a bit of slack time that sunk guilt fallacy comes out to play.<\/p>\n<p class=\"wp-block-paragraph\">As I fail to do the thing, it gets heavier. I\u2019m carrying it around with me, thinking about it, worrying about it, but not doing it. Other things get done, but not it. It gets all of my attention, but none of my love. Over time, it can grow enormously heavy. I can hardly move for the weight of it. It starts to interfere with my life, manifesting as irritability or low-level (well masked) depression.<\/p>\n<p class=\"wp-block-paragraph\">Eventually, the thing gets done. Something shifts within me and I can just do it. Or some external, immovable deadline approaches that forces me to face my fear and guilt and get it done. Usually, it doesn\u2019t take long. My partner is constantly amazed that I can moan for days or weeks about how hard a thing is, and then get it done in an hour. \u201cWhy didn\u2019t you do it weeks ago?\u201d, she says. \u201cYou would have felt so much better.\u201d But I can\u2019t.<\/p>\n<p class=\"wp-block-paragraph\">She is right though. I do feel better when I\u2019ve done the thing. The weight is lifted. The sun shines in. My steps are lighter. My mood is lifted.<\/p>\n<p class=\"wp-block-paragraph\">Until the next time I fall behind or fail to do something.<\/p>\n<p class=\"wp-block-paragraph\">Therapy helps. Talking to someone who isn\u2019t invested in the thing, who wants to help me understand myself better and become a more independent person, that helps. It doesn\u2019t always get me to the point where I do the thing, but it does help.<\/p>\n<p class=\"wp-block-paragraph\">Other than that, I have no wisdom. If you\u2019ve read this far looking for a solution, I\u2019m sorry to disappoint. I guess I\u2019m just putting this blog post up as a placeholder for myself. Next time I\u2019m in this situation, perhaps I can come here and read it. Perhaps that will help.<\/p>\n<p class=\"wp-block-paragraph\">Or perhaps I have something that I should be doing right now, something that is starting to weigh me down.<\/p>\n<p class=\"wp-block-paragraph\">Perhaps that is why you are here, reading this. If so, do that thing. You\u2019ll feel better when you have. Good luck with it.<\/p>\n<div id=\"jp-post-flair\" class=\"sharedaddy sd-like-enabled sd-sharing-enabled\">\n<div class=\"sharedaddy sd-sharing-enabled\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In economics and planning, there is a thing called the\u00a0sunk cost fallacy. It comes about when people continue with something that isn\u2019t working because they have put so much effort into it that they don\u2019t want to abandon it. Rather than cutting their losses, they continue because, in part, they can\u2019t let go of the [&hellip;]\n&hellip; <a href=\"https:\/\/world.edu\/sunk-guilt-fallacy\/\" class=\"more\">learn more&rarr;<\/a><\/p>","protected":false},"author":33,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[95],"tags":[435634],"coauthors":[11733],"class_list":["post-79648","post","type-post","status-publish","format-standard","hentry","category-lifestyle","tag-future-choices"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sunk guilt fallacy - World leading higher education information and services<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/world.edu\/sunk-guilt-fallacy\/\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:locale\" content=\"en_US\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:type\" content=\"article\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:title\" content=\"Sunk guilt fallacy - World leading higher education information and services\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:description\" content=\"In economics and planning, there is a thing called the\u00a0sunk cost fallacy. It comes about when people continue with something that isn\u2019t working because they have put so much effort into it that they don\u2019t want to abandon it. Rather than cutting their losses, they continue because, in part, they can\u2019t let go of the [&hellip;]\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:url\" content=\"https:\/\/world.edu\/sunk-guilt-fallacy\/\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:site_name\" content=\"World leading higher education information and services\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-18T07:04:21+00:00\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:image\" content=\"https:\/\/world.edu\/wp-content\/uploads\/2026\/02\/sunkcost.jpg\" class=\"yoast-seo-meta-tag\" \/>\n\t<meta property=\"og:image:width\" content=\"680\" class=\"yoast-seo-meta-tag\" \/>\n\t<meta property=\"og:image:height\" content=\"510\" class=\"yoast-seo-meta-tag\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" class=\"yoast-seo-meta-tag\" \/>\n<meta name=\"author\" content=\"Kevin\" class=\"yoast-seo-meta-tag\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" class=\"yoast-seo-meta-tag\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevin\" class=\"yoast-seo-meta-tag\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" class=\"yoast-seo-meta-tag\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" class=\"yoast-seo-meta-tag\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/world.edu\\\/sunk-guilt-fallacy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/world.edu\\\/sunk-guilt-fallacy\\\/\"},\"author\":{\"name\":\"Kevin\",\"@id\":\"https:\\\/\\\/world.edu\\\/#\\\/schema\\\/person\\\/42c1c1d5ff7ffbdf0bd50ed94c6ae6ee\"},\"headline\":\"Sunk guilt fallacy\",\"datePublished\":\"2026-02-18T07:04:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/world.edu\\\/sunk-guilt-fallacy\\\/\"},\"wordCount\":744,\"image\":{\"@id\":\"https:\\\/\\\/world.edu\\\/sunk-guilt-fallacy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/world.edu\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/sunkcost.jpg\",\"keywords\":[\"future choices\"],\"articleSection\":[\"Lifestyle\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/world.edu\\\/sunk-guilt-fallacy\\\/\",\"url\":\"https:\\\/\\\/world.edu\\\/sunk-guilt-fallacy\\\/\",\"name\":\"Sunk guilt fallacy - World leading higher education information and services\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/world.edu\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/world.edu\\\/sunk-guilt-fallacy\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/world.edu\\\/sunk-guilt-fallacy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/world.edu\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/sunkcost.jpg\",\"datePublished\":\"2026-02-18T07:04:21+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/world.edu\\\/#\\\/schema\\\/person\\\/42c1c1d5ff7ffbdf0bd50ed94c6ae6ee\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/world.edu\\\/sunk-guilt-fallacy\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/world.edu\\\/sunk-guilt-fallacy\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/world.edu\\\/sunk-guilt-fallacy\\\/#primaryimage\",\"url\":\"https:\\\/\\\/world.edu\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/sunkcost.jpg\",\"contentUrl\":\"https:\\\/\\\/world.edu\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/sunkcost.jpg\",\"width\":680,\"height\":510},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/world.edu\\\/sunk-guilt-fallacy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/world.edu\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sunk guilt fallacy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/world.edu\\\/#website\",\"url\":\"https:\\\/\\\/world.edu\\\/\",\"name\":\"World leading higher education information and services\",\"description\":\"Global Higher Education Jobs, University jobs, Lecturer &amp; tenure jobs.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/world.edu\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/world.edu\\\/#\\\/schema\\\/person\\\/42c1c1d5ff7ffbdf0bd50ed94c6ae6ee\",\"name\":\"Kevin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1e8d491a5f9b9bf3db67c9e46abbba7bb06b26b458bd5025c55e0a4b9b60ea8a?s=96&d=mm&r=g8ba4c352a279c450aa9435d770c1ebf4\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1e8d491a5f9b9bf3db67c9e46abbba7bb06b26b458bd5025c55e0a4b9b60ea8a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1e8d491a5f9b9bf3db67c9e46abbba7bb06b26b458bd5025c55e0a4b9b60ea8a?s=96&d=mm&r=g\",\"caption\":\"Kevin\"},\"description\":\"Kevin is founder of the world.edu project. The past 28 years have been involved in publishing to the education sector in print and the internet. Kevin has a degree in Education and has a many years experience in developing companies and projects.\",\"sameAs\":[\"https:\\\/\\\/world.edu\"],\"url\":\"https:\\\/\\\/world.edu\\\/author\\\/kevin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sunk guilt fallacy - World leading higher education information and services","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/world.edu\/sunk-guilt-fallacy\/","og_locale":"en_US","og_type":"article","og_title":"Sunk guilt fallacy - World leading higher education information and services","og_description":"In economics and planning, there is a thing called the\u00a0sunk cost fallacy. It comes about when people continue with something that isn\u2019t working because they have put so much effort into it that they don\u2019t want to abandon it. Rather than cutting their losses, they continue because, in part, they can\u2019t let go of the [&hellip;]","og_url":"https:\/\/world.edu\/sunk-guilt-fallacy\/","og_site_name":"World leading higher education information and services","article_published_time":"2026-02-18T07:04:21+00:00","og_image":[{"width":680,"height":510,"url":"https:\/\/world.edu\/wp-content\/uploads\/2026\/02\/sunkcost.jpg","type":"image\/jpeg"}],"author":"Kevin","twitter_misc":{"Written by":"Kevin","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/world.edu\/sunk-guilt-fallacy\/#article","isPartOf":{"@id":"https:\/\/world.edu\/sunk-guilt-fallacy\/"},"author":{"name":"Kevin","@id":"https:\/\/world.edu\/#\/schema\/person\/42c1c1d5ff7ffbdf0bd50ed94c6ae6ee"},"headline":"Sunk guilt fallacy","datePublished":"2026-02-18T07:04:21+00:00","mainEntityOfPage":{"@id":"https:\/\/world.edu\/sunk-guilt-fallacy\/"},"wordCount":744,"image":{"@id":"https:\/\/world.edu\/sunk-guilt-fallacy\/#primaryimage"},"thumbnailUrl":"https:\/\/world.edu\/wp-content\/uploads\/2026\/02\/sunkcost.jpg","keywords":["future choices"],"articleSection":["Lifestyle"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/world.edu\/sunk-guilt-fallacy\/","url":"https:\/\/world.edu\/sunk-guilt-fallacy\/","name":"Sunk guilt fallacy - World leading higher education information and services","isPartOf":{"@id":"https:\/\/world.edu\/#website"},"primaryImageOfPage":{"@id":"https:\/\/world.edu\/sunk-guilt-fallacy\/#primaryimage"},"image":{"@id":"https:\/\/world.edu\/sunk-guilt-fallacy\/#primaryimage"},"thumbnailUrl":"https:\/\/world.edu\/wp-content\/uploads\/2026\/02\/sunkcost.jpg","datePublished":"2026-02-18T07:04:21+00:00","author":{"@id":"https:\/\/world.edu\/#\/schema\/person\/42c1c1d5ff7ffbdf0bd50ed94c6ae6ee"},"breadcrumb":{"@id":"https:\/\/world.edu\/sunk-guilt-fallacy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/world.edu\/sunk-guilt-fallacy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/world.edu\/sunk-guilt-fallacy\/#primaryimage","url":"https:\/\/world.edu\/wp-content\/uploads\/2026\/02\/sunkcost.jpg","contentUrl":"https:\/\/world.edu\/wp-content\/uploads\/2026\/02\/sunkcost.jpg","width":680,"height":510},{"@type":"BreadcrumbList","@id":"https:\/\/world.edu\/sunk-guilt-fallacy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/world.edu\/"},{"@type":"ListItem","position":2,"name":"Sunk guilt fallacy"}]},{"@type":"WebSite","@id":"https:\/\/world.edu\/#website","url":"https:\/\/world.edu\/","name":"World leading higher education information and services","description":"Global Higher Education Jobs, University jobs, Lecturer &amp; tenure jobs.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/world.edu\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/world.edu\/#\/schema\/person\/42c1c1d5ff7ffbdf0bd50ed94c6ae6ee","name":"Kevin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/1e8d491a5f9b9bf3db67c9e46abbba7bb06b26b458bd5025c55e0a4b9b60ea8a?s=96&d=mm&r=g8ba4c352a279c450aa9435d770c1ebf4","url":"https:\/\/secure.gravatar.com\/avatar\/1e8d491a5f9b9bf3db67c9e46abbba7bb06b26b458bd5025c55e0a4b9b60ea8a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1e8d491a5f9b9bf3db67c9e46abbba7bb06b26b458bd5025c55e0a4b9b60ea8a?s=96&d=mm&r=g","caption":"Kevin"},"description":"Kevin is founder of the world.edu project. The past 28 years have been involved in publishing to the education sector in print and the internet. Kevin has a degree in Education and has a many years experience in developing companies and projects.","sameAs":["https:\/\/world.edu"],"url":"https:\/\/world.edu\/author\/kevin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/world.edu\/wp-json\/wp\/v2\/posts\/79648","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/world.edu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/world.edu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/world.edu\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/world.edu\/wp-json\/wp\/v2\/comments?post=79648"}],"version-history":[{"count":1,"href":"https:\/\/world.edu\/wp-json\/wp\/v2\/posts\/79648\/revisions"}],"predecessor-version":[{"id":79650,"href":"https:\/\/world.edu\/wp-json\/wp\/v2\/posts\/79648\/revisions\/79650"}],"wp:attachment":[{"href":"https:\/\/world.edu\/wp-json\/wp\/v2\/media?parent=79648"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/world.edu\/wp-json\/wp\/v2\/categories?post=79648"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/world.edu\/wp-json\/wp\/v2\/tags?post=79648"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/world.edu\/wp-json\/wp\/v2\/coauthors?post=79648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}