{"id":79294,"date":"2025-12-31T01:17:32","date_gmt":"2025-12-31T06:17:32","guid":{"rendered":"https:\/\/world.edu\/?p=79294"},"modified":"2025-12-31T01:17:32","modified_gmt":"2025-12-31T06:17:32","slug":"new-year-old-habits-why-starting-is-easy-and-maintaining-is-the-hard-part","status":"publish","type":"post","link":"https:\/\/world.edu\/new-year-old-habits-why-starting-is-easy-and-maintaining-is-the-hard-part\/","title":{"rendered":"New year, old habits: why starting is easy and maintaining is the hard part"},"content":{"rendered":"<p><span dir=\"auto\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-79295\" src=\"https:\/\/world.edu\/wp-content\/uploads\/2025\/12\/2026goals.jpg\" alt=\"\" width=\"680\" height=\"382\" srcset=\"https:\/\/world.edu\/wp-content\/uploads\/2025\/12\/2026goals.jpg 680w, https:\/\/world.edu\/wp-content\/uploads\/2025\/12\/2026goals-250x140.jpg 250w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/span><\/p>\n<p><span dir=\"auto\">January 1st has something of a &#8220;psychological switch&#8221; about it. Suddenly, it seems easier to imagine and commit to an improved version of yourself: more active, more organized, healthier. It&#8217;s as if the calendar offers a clear starting line and, with it, a sense of control: &#8220;I&#8217;m starting from scratch,&#8221; &#8220;this is the time,&#8221; &#8220;this year I&#8217;m going to do it right.&#8221;<\/span><\/p>\n<p><span dir=\"auto\">It&#8217;s not just a feeling. The so-called &#8221;\u00a0<\/span><a href=\"https:\/\/pubsonline.informs.org\/doi\/10.1287\/mnsc.2014.1901\"><em><span dir=\"auto\">fresh start<\/span><\/em><\/a><span dir=\"auto\">\u00a0effect&#8221; shows that temporal milestones\u2014new year, birthdays, the beginning of a month, or even a week\u2014act as &#8220;markers&#8221; that propel us toward goals because they make it easier to mentally leave past mistakes behind and look ahead. In other words, these breaks in time make it easier to activate the intention to change because they increase the salience of our ideals (how we would like to be) and momentarily reduce the weight of inertia.<\/span><\/p>\n<p><span dir=\"auto\">The problem is that starting is the easy part. Maintaining it, on the other hand, is difficult. The initial impulse to &#8220;restart&#8221; usually lasts only as long as the novelty: a few days, maybe a few weeks. Then the routine, the fatigue, the rush, and the same old distractions return. And when we fail, we tend to explain it with a single word that masks everything: a lack of &#8220;willpower.&#8221;<\/span><\/p>\n<p><span dir=\"auto\">From a psychological perspective, however, it&#8217;s usually not the will that fails: the design of the change fails. If the purpose isn&#8217;t translated into concrete actions, if there&#8217;s no plan for overcoming obstacles, and if the environment continues to push back toward old habits, the intention is left alone against a system (your daily life) that&#8217;s optimized for &#8220;business as usual.&#8221;<\/span><\/p>\n<h4><strong><span dir=\"auto\">We turned a desire into a slogan, not into a behavior<\/span><\/strong><\/h4>\n<p><span dir=\"auto\">\u201cThis year I\u2019m going to take care of myself\u201d sounds good, but the brain doesn\u2019t respond to headlines. It responds to concrete actions: what I do, when, where, and for how long. Research on goals has shown for decades that\u00a0<\/span><a href=\"https:\/\/psycnet.apa.org\/doiLanding?doi=10.1037%2F0003-066X.57.9.705\"><span dir=\"auto\">specific goals<\/span><\/a><span dir=\"auto\">\u00a0(with a degree of realistic challenge) work better than vague ones because they focus attention and allow us to measure progress.<\/span><\/p>\n<p><span dir=\"auto\">There&#8217;s a helpful rule: if you can&#8217;t write your goal as an observable action, it&#8217;s not a plan yet. &#8220;Exercise&#8221; doesn&#8217;t compete with the couch. &#8220;Walk for 25 minutes on Mondays, Wednesdays, and Fridays after work&#8221; does compete, because it&#8217;s already taken shape.<\/span><\/p>\n<h4><strong><span dir=\"auto\">We underestimate the power of habit and environment.<\/span><\/strong><\/h4>\n<p><span dir=\"auto\">We like to think we make decisions rationally, but much of what we do is automatic.\u00a0<\/span><a href=\"https:\/\/psycnet.apa.org\/doiLanding?doi=10.1037%2F0033-295X.114.4.843\"><span dir=\"auto\">Habits are triggered by contextual cues<\/span><\/a><span dir=\"auto\">\u00a0(places, times, routines, people). And, when they are deeply ingrained, they can be activated even if the conscious intention is otherwise.<\/span><\/p>\n<p><span dir=\"auto\">That&#8217;s why change fails when it tries to happen &#8220;in the air,&#8221; without addressing the surrounding environment. If your goal is to eat better, but your pantry remains the same and you do your grocery shopping at the last minute when you&#8217;re hungry, the old pattern wins. Not because of a lack of values, but because of too much friction.<\/span><\/p>\n<h4><strong><span dir=\"auto\">We are asking the self-regulatory body to do a job that is not its responsibility.<\/span><\/strong><\/h4>\n<p><span dir=\"auto\">Self-control exists, of course. But it&#8217;s more reliable as an occasional boost than as a way of life. The practical conclusion is simple: the more you rely on &#8220;toughing out,&#8221; the more vulnerable your resolve will be during weeks of stress, irregular sleep, or heavy workloads.<\/span><\/p>\n<p><span dir=\"auto\">In contrast, when change is based on previous decisions (for example, preparing sportswear for a run, planning simple dinners, uninstalling an app, agreeing on a plan with someone), you reduce the need to negotiate with yourself every day.<\/span><\/p>\n<h4><strong><span dir=\"auto\">We formulate purposes in the negative: \u201cto leave\u201d and \u201cto avoid\u201d<\/span><\/strong><\/h4>\n<p><span dir=\"auto\">Many resolutions are prohibitions: \u201cdon\u2019t eat sweets,\u201d \u201cdon\u2019t smoke,\u201d \u201cdon\u2019t procrastinate.\u201d The problem is that \u201cdon\u2019t\u201d doesn\u2019t tell you what to do when the trigger strikes. What will you do when someone offers you dessert? What will you do when you feel anxious? What will you do when the urge to postpone arises?<\/span><\/p>\n<p><span dir=\"auto\">A\u00a0<\/span><a href=\"https:\/\/journals.plos.org\/plosone\/article?id=10.1371\/journal.pone.0234097\"><span dir=\"auto\">detailed experiment<\/span><\/a><span dir=\"auto\">\u00a0on New Year&#8217;s resolutions found that approach goals (adding a desired behavior) are better sustained than avoidance goals (giving up or avoiding something).<\/span><\/p>\n<p><span dir=\"auto\">It doesn&#8217;t mean that &#8220;giving up&#8221; is impossible; it means that it&#8217;s better to translate &#8220;giving up&#8221; into an &#8220;action.&#8221; For example: not &#8220;giving up sugar,&#8221; but &#8220;eating fruit after meals&#8221; or &#8220;eating natural yogurt with cinnamon&#8221; (concrete alternatives).<\/span><\/p>\n<h4><strong><span dir=\"auto\">We want quick results, but habit is slow (and not linear).<\/span><\/strong><\/h4>\n<p><span dir=\"auto\">Herein lies another pitfall: expectations. A\u00a0<\/span><a href=\"https:\/\/onlinelibrary.wiley.com\/doi\/10.1002\/ejsp.674\"><span dir=\"auto\">classic study<\/span><\/a><span dir=\"auto\">\u00a0on habit formation observed that automaticity increases over time, but at very different rates depending on the person and the behavior. On average, we&#8217;re not talking about &#8220;a week of motivation,&#8221; but rather several weeks or months of repetition.<\/span><\/p>\n<p><span dir=\"auto\">And there&#8217;s a reassuring detail: a single slip-up doesn&#8217;t &#8220;break&#8221; the habit you&#8217;re building. What breaks it is abandoning the repetition for too long. Put simply: a bad day doesn&#8217;t ruin you; what ruins you is turning that bad day into &#8220;it doesn&#8217;t matter anymore.&#8221;<\/span><\/p>\n<h4><strong><span dir=\"auto\">Intention is not action: the bridge is missing.<\/span><\/strong><\/h4>\n<p><span dir=\"auto\">In therapy, we often see this: the person knows what they want, but can&#8217;t achieve it at the crucial moment. To build that bridge, there&#8217;s a surprisingly simple tool with solid evidence:\u00a0<\/span><a href=\"https:\/\/psycnet.apa.org\/doiLanding?doi=10.1037%2F0003-066X.54.7.493\"><em><span dir=\"auto\">implementation intentions<\/span><\/em><\/a><span dir=\"auto\">\u00a0, plans of the type &#8220;if X happens, then I will do Y&#8221;.<\/span><\/p>\n<p><span dir=\"auto\">For example, \u201cIf it\u2019s Tuesday and I\u2019m leaving late, then I\u2019ll order a \u2018plan A\u2019 dinner (salad + protein)\u201d or \u201cIf I find myself opening social media accounts out of habit, then I\u2019ll close them and set a 10-minute timer to start the task\u201d or \u201cIf I\u2019m offered a second drink, then I\u2019ll order sparkling water.\u201d<\/span><\/p>\n<p><span dir=\"auto\">A useful complement is\u00a0<\/span><a href=\"https:\/\/journals.sagepub.com\/doi\/10.1177\/1948550613476307\"><em><span dir=\"auto\">mental contrasting<\/span><\/em><\/a><span dir=\"auto\">\u00a0: imagining the desired benefit, but also the realistic obstacle that is likely to arise, and planning your response. In educational studies, combining this approach with &#8220;if-then&#8221; plans has shown improvements in performance and persistence.<\/span><\/p>\n<h4><strong><span dir=\"auto\">\u201cBorrowed\u201d goals: when the change is not yours<\/span><\/strong><\/h4>\n<p><span dir=\"auto\">Finally, there are goals that arise from external pressure (\u201cI should,\u201d \u201cso I don\u2019t feel guilty,\u201d \u201cto fit in\u201d).\u00a0<\/span><a href=\"https:\/\/psycnet.apa.org\/doiLanding?doi=10.1037%2F0003-066X.55.1.68\"><span dir=\"auto\">Self-determination theory<\/span><\/a><span dir=\"auto\">\u00a0distinguishes between autonomous motivation (aligned with one\u2019s own values) and controlled motivation (driven by external pressure or reward). The former is better at sustaining effort in the long term.<\/span><\/p>\n<p><span dir=\"auto\">There is a useful, simple, and revealing question: \u201cIf no one were watching, would I still want this change?\u201d If the answer is \u201cno,\u201d perhaps the purpose needs to be reformulated so that it connects with something personal.<\/span><\/p>\n<p><span dir=\"auto\">Let&#8217;s try writing the purposes in three lines:<\/span><\/p>\n<ul>\n<li><span dir=\"auto\">Behavior: \u201cI am going to ___ (specific action)\u201d.<\/span><\/li>\n<li><span dir=\"auto\">Context: \u201cI will do it ___ (day\/time\/place)\u201d.<\/span><\/li>\n<li><span dir=\"auto\">If-then plan: \u201cIf ___ (obstacle) appears, then I will do ___ (alternative).\u201d<\/span><\/li>\n<\/ul>\n<p><span dir=\"auto\">This approach doesn&#8217;t promise perfection. It promises something more realistic: less daily negotiation and more consistency. And, in the end, lasting change tends to look less like a grand gesture in January and more like a sum of small, well-designed decisions.<\/span><\/p>\n<p><em><strong>Author Bio:<\/strong> Oliver Serrano Le\u00f3n is Director and Professor of the Master&#8217;s Degree in General  is Health Psychology at the European University<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>January 1st has something of a &#8220;psychological switch&#8221; about it. Suddenly, it seems easier to imagine and commit to an improved version of yourself: more active, more organized, healthier. It&#8217;s as if the calendar offers a clear starting line and, with it, a sense of control: &#8220;I&#8217;m starting from scratch,&#8221; &#8220;this is the time,&#8221; &#8220;this [&hellip;]\n&hellip; <a href=\"https:\/\/world.edu\/new-year-old-habits-why-starting-is-easy-and-maintaining-is-the-hard-part\/\" class=\"more\">learn more&rarr;<\/a><\/p>","protected":false},"author":33,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[95],"tags":[435610],"coauthors":[11733],"class_list":["post-79294","post","type-post","status-publish","format-standard","hentry","category-lifestyle","tag-temporal-milestones"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New year, old habits: why starting is easy and maintaining is the hard part - World leading higher education information and services<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/world.edu\/new-year-old-habits-why-starting-is-easy-and-maintaining-is-the-hard-part\/\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:locale\" content=\"en_US\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:type\" content=\"article\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:title\" content=\"New year, old habits: why starting is easy and maintaining is the hard part - World leading higher education information and services\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:description\" content=\"January 1st has something of a &#8220;psychological switch&#8221; about it. 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It&#8217;s as if the calendar offers a clear starting line and, with it, a sense of control: &#8220;I&#8217;m starting from scratch,&#8221; &#8220;this is the time,&#8221; &#8220;this [&hellip;]\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:url\" content=\"https:\/\/world.edu\/new-year-old-habits-why-starting-is-easy-and-maintaining-is-the-hard-part\/\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:site_name\" content=\"World leading higher education information and services\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-31T06:17:32+00:00\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:image\" content=\"https:\/\/world.edu\/wp-content\/uploads\/2025\/12\/2026goals.jpg\" class=\"yoast-seo-meta-tag\" \/>\n\t<meta property=\"og:image:width\" content=\"680\" class=\"yoast-seo-meta-tag\" \/>\n\t<meta property=\"og:image:height\" content=\"382\" class=\"yoast-seo-meta-tag\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" class=\"yoast-seo-meta-tag\" \/>\n<meta name=\"author\" content=\"Kevin\" class=\"yoast-seo-meta-tag\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" class=\"yoast-seo-meta-tag\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevin\" class=\"yoast-seo-meta-tag\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" class=\"yoast-seo-meta-tag\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" class=\"yoast-seo-meta-tag\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/world.edu\\\/new-year-old-habits-why-starting-is-easy-and-maintaining-is-the-hard-part\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/world.edu\\\/new-year-old-habits-why-starting-is-easy-and-maintaining-is-the-hard-part\\\/\"},\"author\":{\"name\":\"Kevin\",\"@id\":\"https:\\\/\\\/world.edu\\\/#\\\/schema\\\/person\\\/42c1c1d5ff7ffbdf0bd50ed94c6ae6ee\"},\"headline\":\"New year, old habits: why starting is easy and maintaining is the hard part\",\"datePublished\":\"2025-12-31T06:17:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/world.edu\\\/new-year-old-habits-why-starting-is-easy-and-maintaining-is-the-hard-part\\\/\"},\"wordCount\":1207,\"image\":{\"@id\":\"https:\\\/\\\/world.edu\\\/new-year-old-habits-why-starting-is-easy-and-maintaining-is-the-hard-part\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/world.edu\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/2026goals.jpg\",\"keywords\":[\"temporal milestones\"],\"articleSection\":[\"Lifestyle\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/world.edu\\\/new-year-old-habits-why-starting-is-easy-and-maintaining-is-the-hard-part\\\/\",\"url\":\"https:\\\/\\\/world.edu\\\/new-year-old-habits-why-starting-is-easy-and-maintaining-is-the-hard-part\\\/\",\"name\":\"New year, old habits: why starting is easy and maintaining is the hard part - 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