{"id":79214,"date":"2025-12-19T00:25:42","date_gmt":"2025-12-19T05:25:42","guid":{"rendered":"https:\/\/world.edu\/?p=79214"},"modified":"2025-12-19T00:26:10","modified_gmt":"2025-12-19T05:26:10","slug":"6-7-parasocial-and-rage-bait-2025-in-three-words","status":"publish","type":"post","link":"https:\/\/world.edu\/6-7-parasocial-and-rage-bait-2025-in-three-words\/","title":{"rendered":"6-7 , parasocial and &#8216;rage bait&#8217;: 2025 in three words"},"content":{"rendered":"<p><span dir=\"auto\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-79215\" src=\"https:\/\/world.edu\/wp-content\/uploads\/2025\/12\/67.jpg\" alt=\"\" width=\"680\" height=\"356\" srcset=\"https:\/\/world.edu\/wp-content\/uploads\/2025\/12\/67.jpg 680w, https:\/\/world.edu\/wp-content\/uploads\/2025\/12\/67-250x131.jpg 250w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/span><\/p>\n<p><span dir=\"auto\">In 2024, \u201c\u00a0<\/span><a href=\"https:\/\/corp.oup.com\/news\/brain-rot-named-oxford-word-of-the-year-2024\/\"><em><span dir=\"auto\">brainrot<\/span><\/em><\/a><span dir=\"auto\">\u00a0\u201d was chosen as the Oxford Dictionary\u2019s word of the year. The term highlights the mental deterioration caused by excessive consumption of trivial and low-quality digital content.<\/span><\/p>\n<p><a href=\"https:\/\/www.dictionary.com\/\"><span dir=\"auto\">This year, 2025<\/span><\/a><span dir=\"auto\">\u00a0, three prestigious linguistic authorities\u2014Dictionary.com\u00a0,\u00a0<\/span><a href=\"https:\/\/dictionary.cambridge.org\/es\/\"><span dir=\"auto\">the Cambridge Dictionary<\/span><\/a><span dir=\"auto\">\u00a0, and\u00a0<\/span><a href=\"https:\/\/www.oed.com\/?tl=true\"><span dir=\"auto\">the Oxford English Dictionary<\/span><\/a><span dir=\"auto\">\u00a0\u2014suggest a shift to a more active and complex phase. Digital \u201cslang\u201d points to tactics of emotional manipulation (\u201c\u00a0<\/span><em><span dir=\"auto\">rage bait<\/span><\/em><span dir=\"auto\">\u00a0\u201d), illusions of intimacy (\u201c\u00a0<\/span><em><span dir=\"auto\">parasocial<\/span><\/em><span dir=\"auto\">\u00a0\u201d), and absurd codes of belonging (\u201c6-7\u201d) as a snapshot of contemporary culture.<\/span><\/p>\n<h4><strong><span dir=\"auto\">6-7: The Code of the Absurd<\/span><\/strong><\/h4>\n<p><span dir=\"auto\">Dictionary.com selected \u201c\u00a0<\/span><a href=\"https:\/\/www.dictionary.com\/e\/word-of-the-year-2025\/\"><span dir=\"auto\">6-7<\/span><\/a><span dir=\"auto\">\u00a0\u201d (or simply \u201c67\u201d) as its word of the year. This term only seems to make sense to\u00a0<\/span><a href=\"https:\/\/theconversation.com\/tecnoadolescentes-nuevos-modos-de-entender-y-habitar-el-mundo-258146\"><span dir=\"auto\">Generation Alpha<\/span><\/a><span dir=\"auto\">\u00a0(born between 2010 and 2024). Its origin traces back to the song \u201c\u00a0<\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Doot_Doot_(6_7)\"><span dir=\"auto\">Doot Doot (6 7)<\/span><\/a><span dir=\"auto\">\u00a0\u201d by rapper\u00a0<\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Skrilla\"><span dir=\"auto\">Skrilla<\/span><\/a><span dir=\"auto\">\u00a0, and it has become popular through viral memes on TikTok and YouTube, becoming the perfect example of the breakneck speed of\u00a0digital\u00a0<\/span><em><span dir=\"auto\">slang .<\/span><\/em><\/p>\n<p><span dir=\"auto\">What stands out about \u201c6-7\u201d is not its definition, but the lack thereof. Often accompanied by a hand gesture, it means \u201cmore or less,\u201d \u201cmaybe this or that,\u201d although sometimes it means absolutely nothing.<\/span><\/p>\n<p><span dir=\"auto\">There is no consensus among Generation Alpha regarding its exact meaning. It is even used as a tool to mock or annoy adults or teachers.<\/span><\/p>\n<p><span dir=\"auto\">Dictionary.com describes it as an example of &#8221;\u00a0<\/span><em><span dir=\"auto\">brainrot<\/span><\/em><span dir=\"auto\">\u00a0slang ,&#8221; that is, intentionally absurd and nonsensical terms designed to be endlessly remixed, as was the case with &#8221;\u00a0<\/span><a href=\"https:\/\/theconversation.com\/cocodrilos-voladores-y-cerebros-podridos-el-absurdo-triunfa-en-internet-254636\"><em><span dir=\"auto\">Italian brainrots<\/span><\/em><\/a><span dir=\"auto\">\u00a0.&#8221;<\/span><br \/>\n<center><iframe width=\"700\" height=\"394\" src=\"https:\/\/www.youtube.com\/embed\/07xpV4ix2K8\" title=\"Skrilla - Doot Doot (6 7) (Official Audio)\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/center><\/p>\n<p><span dir=\"auto\">Its use is a sign of tribal identity, a digital \u201cshibboleth\u201d\u2014a linguistic feature that indicates or reveals a person\u2019s social or regional origin\u2014generated by the user community. This demonstrates that\u00a0<\/span><em><span dir=\"auto\">online<\/span><\/em><span dir=\"auto\">\u00a0culture values \u200b\u200bconnection and\u00a0<\/span><em><span dir=\"auto\">performance<\/span><\/em><span dir=\"auto\">\u00a0over traditional semantic meaning.<\/span><\/p>\n<h4><strong><span dir=\"auto\">Parasocial: artificial intimacy<\/span><\/strong><\/h4>\n<p><span dir=\"auto\">While \u201c6-7\u201d speaks of generational differences, the Cambridge Dictionary\u2019s word of the year, \u201c\u00a0<\/span><a href=\"https:\/\/www.cambridge.org\/news-and-insights\/parasocial-is-cambridge-dictionary-word-of-the-year-2025\"><span dir=\"auto\">parasocial<\/span><\/a><span dir=\"auto\">\u00a0\u201d, points to a desperate search for recognition.<\/span><\/p>\n<p><span dir=\"auto\">The term was coined in 1956 to explain the fictitious intimacy that audiences formed with media figures. In 2025, it takes on a new dimension in the wake of social media and artificial intelligence.<\/span><\/p>\n<p><a href=\"https:\/\/es.wikipedia.org\/wiki\/Interacci%C3%B3n_parasocial\"><span dir=\"auto\">The concept defines<\/span><\/a><span dir=\"auto\">\u00a0a one-sided relationship between an anonymous person and a celebrity or\u00a0<\/span><em><span dir=\"auto\">influencer<\/span><\/em><span dir=\"auto\">\u00a0who is unaware of the former&#8217;s affection (a fan). This year, the term expanded due to phenomena such as\u00a0<\/span><a href=\"https:\/\/www.youtube.com\/shorts\/m42BW8e4nIs\"><span dir=\"auto\">the relationship between Taylor Swift and Travis Kelce<\/span><\/a><span dir=\"auto\">\u00a0, but also because of the increasing\u00a0<\/span><a href=\"https:\/\/theconversation.com\/podemos-usar-los-chatbots-como-un-amigo-o-un-psicologo-266204\"><span dir=\"auto\">human connection with artificial intelligence<\/span><\/a><span dir=\"auto\">\u00a0.<\/span><\/p>\n<p><span dir=\"auto\">In today&#8217;s digital ecosystem, users are developing emotional relationships with chatbots and\u00a0<\/span><a href=\"https:\/\/theconversation.com\/es-buena-idea-recurrir-a-chatgpt-cuando-estamos-deprimidos-o-ansiosos-267243\"><span dir=\"auto\">virtual companions<\/span><\/a><span dir=\"auto\">\u00a0. Digital interactions with AI and algorithms are reshaping human loneliness. It&#8217;s a way of filling the social void with simulations that, although one-sided, generate genuine feelings of loyalty and affection.<\/span><\/p>\n<h4><strong><em><span dir=\"auto\">Rage bait<\/span><\/em><span dir=\"auto\">\u00a0: the monetization of anger<\/span><\/strong><\/h4>\n<p><span dir=\"auto\">Finally, the Oxford Dictionary has chosen &#8221;\u00a0<\/span><em><span dir=\"auto\">rage bait<\/span><\/em><span dir=\"auto\">\u00a0&#8221; as its word of the year. This concept highlights a fundamental shift in how attention is captured online.\u00a0<\/span><em><span dir=\"auto\">Rage bait<\/span><\/em><span dir=\"auto\">\u00a0is the evolution of\u00a0<\/span><em><span dir=\"auto\">clickbait<\/span><\/em><span dir=\"auto\">\u00a0and refers to content deliberately designed to provoke outrage, offense, or anger, with the sole aim of increasing engagement.<\/span><\/p>\n<p><span dir=\"auto\">The rise of the term demonstrates that the algorithms of social networks and digital platforms have learned a dangerous lesson: anger spreads faster and generates more engagement than joy or neutrality. Thus,\u00a0<\/span><em><span dir=\"auto\">rage bait<\/span><\/em><span dir=\"auto\">\u00a0turns negative emotions into advertising revenue for others.<\/span><\/p>\n<p><span dir=\"auto\">Oxford notes that the use of this term has tripled in the last year. Its impact relates to how the algorithm manipulates users into\u00a0<\/span><a href=\"https:\/\/theconversation.com\/por-que-nos-creemos-las-noticias-falsas-desinformacion-en-crisis-como-la-dana-242957\"><span dir=\"auto\">participating in polarizing debates<\/span><\/a><span dir=\"auto\">\u00a0. The consequences are mentally exhausted citizens and a deterioration of institutions and the democratic model.<\/span><\/p>\n<h4><strong><span dir=\"auto\">Adaptation to a hostile environment<\/span><\/strong><\/h4>\n<p><span dir=\"auto\">Analyzing \u201c6-7,\u201d \u201cparasocial,\u201d and \u201c\u00a0<\/span><em><span dir=\"auto\">rage bait<\/span><\/em><span dir=\"auto\">\u00a0\u201d together reveals a picture of how the digital sphere influences society. These words are not mere linguistic curiosities, but rather evidence of behavioral adaptation to a hostile environment shaped by technology.<\/span><\/p>\n<p><span dir=\"auto\">The lack of values, coupled with information overload and manipulation, leads younger users to respond with &#8220;6-7&#8221; almost irrationally. This defense mechanism uses absurdity and nonsense (characteristics of\u00a0<\/span><em><span dir=\"auto\">brain rot<\/span><\/em><span dir=\"auto\">\u00a0) to create community without the need for substantial content. It&#8217;s a playful response to information overload, a way to build community without making a big deal out of anything concrete.<\/span><\/p>\n<p><span dir=\"auto\">Furthermore, the resurgence of &#8220;parasocial&#8221; behavior demonstrates that digital hyperconnectivity has not resolved basic loneliness. It has simply redirected it toward entities that reciprocate affection in a substitute way. Technology allows us to simulate companionship, altering our ability to distinguish between real and transactional relationships.<\/span><\/p>\n<p><span dir=\"auto\">Finally, the dominance of\u00a0<\/span><em><span dir=\"auto\">rage bait<\/span><\/em><span dir=\"auto\">\u00a0confirms society&#8217;s vulnerability to algorithms that exploit our most basic instincts and behaviors of defense and aggression. If\u00a0<\/span><em><span dir=\"auto\">brain rot<\/span><\/em><span dir=\"auto\">\u00a0is the fatigue of passive\u00a0<\/span><em><span dir=\"auto\">scrolling<\/span><\/em><span dir=\"auto\">\u00a0,\u00a0<\/span><em><span dir=\"auto\">rage bait<\/span><\/em><span dir=\"auto\">\u00a0is the fatigue of actively manipulating our emotions.<\/span><\/p>\n<p><span dir=\"auto\">The words of 2025 suggest that digital culture is an active agent of social psychology. Oscillating between untranslatable absurdity, false intimacy, and manufactured anger, 2025 screams that emotions are being hacked, reprogrammed, packaged, and sold. Is language changing to give words to this new reality we are experiencing?<\/span><\/p>\n<p><em><strong>Author Bios: <\/strong>Pavel Sidorenko Bautista is Full Professor at the Faculty of Education and Humanities at UNIR &#8211; International University of La Rioja, Jos\u00e9 Mar\u00eda Herranz de la Casa is Professor of Journalism at the University of Castilla-La Mancha and Mar\u00eda Abell\u00e1n Hern\u00e1ndez is Professor of Communication at the University of Murcia<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2024, \u201c\u00a0brainrot\u00a0\u201d was chosen as the Oxford Dictionary\u2019s word of the year. The term highlights the mental deterioration caused by excessive consumption of trivial and low-quality digital content. This year, 2025\u00a0, three prestigious linguistic authorities\u2014Dictionary.com\u00a0,\u00a0the Cambridge Dictionary\u00a0, and\u00a0the Oxford English Dictionary\u00a0\u2014suggest a shift to a more active and complex phase. Digital \u201cslang\u201d points to [&hellip;]\n&hellip; <a href=\"https:\/\/world.edu\/6-7-parasocial-and-rage-bait-2025-in-three-words\/\" class=\"more\">learn more&rarr;<\/a><\/p>","protected":false},"author":33,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[85],"tags":[22676],"coauthors":[11733],"class_list":["post-79214","post","type-post","status-publish","format-standard","hentry","category-social-change","tag-slang"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6-7 , parasocial and &#039;rage bait&#039;: 2025 in three words - World leading higher education information and services<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/world.edu\/6-7-parasocial-and-rage-bait-2025-in-three-words\/\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:locale\" content=\"en_US\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:type\" content=\"article\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:title\" content=\"6-7 , parasocial and &#039;rage bait&#039;: 2025 in three words - World leading higher education information and services\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:description\" content=\"In 2024, \u201c\u00a0brainrot\u00a0\u201d was chosen as the Oxford Dictionary\u2019s word of the year. The term highlights the mental deterioration caused by excessive consumption of trivial and low-quality digital content. This year, 2025\u00a0, three prestigious linguistic authorities\u2014Dictionary.com\u00a0,\u00a0the Cambridge Dictionary\u00a0, and\u00a0the Oxford English Dictionary\u00a0\u2014suggest a shift to a more active and complex phase. Digital \u201cslang\u201d points to [&hellip;]\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:url\" content=\"https:\/\/world.edu\/6-7-parasocial-and-rage-bait-2025-in-three-words\/\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:site_name\" content=\"World leading higher education information and services\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-19T05:25:42+00:00\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-19T05:26:10+00:00\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:image\" content=\"https:\/\/world.edu\/wp-content\/uploads\/2025\/12\/67.jpg\" class=\"yoast-seo-meta-tag\" \/>\n\t<meta property=\"og:image:width\" content=\"680\" class=\"yoast-seo-meta-tag\" \/>\n\t<meta property=\"og:image:height\" content=\"356\" class=\"yoast-seo-meta-tag\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" class=\"yoast-seo-meta-tag\" \/>\n<meta name=\"author\" content=\"Kevin\" class=\"yoast-seo-meta-tag\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" class=\"yoast-seo-meta-tag\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevin\" class=\"yoast-seo-meta-tag\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" class=\"yoast-seo-meta-tag\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" class=\"yoast-seo-meta-tag\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/world.edu\\\/6-7-parasocial-and-rage-bait-2025-in-three-words\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/world.edu\\\/6-7-parasocial-and-rage-bait-2025-in-three-words\\\/\"},\"author\":{\"name\":\"Kevin\",\"@id\":\"https:\\\/\\\/world.edu\\\/#\\\/schema\\\/person\\\/42c1c1d5ff7ffbdf0bd50ed94c6ae6ee\"},\"headline\":\"6-7 , parasocial and &#8216;rage bait&#8217;: 2025 in three words\",\"datePublished\":\"2025-12-19T05:25:42+00:00\",\"dateModified\":\"2025-12-19T05:26:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/world.edu\\\/6-7-parasocial-and-rage-bait-2025-in-three-words\\\/\"},\"wordCount\":874,\"image\":{\"@id\":\"https:\\\/\\\/world.edu\\\/6-7-parasocial-and-rage-bait-2025-in-three-words\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/world.edu\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/67.jpg\",\"keywords\":[\"slang\"],\"articleSection\":[\"Social Change\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/world.edu\\\/6-7-parasocial-and-rage-bait-2025-in-three-words\\\/\",\"url\":\"https:\\\/\\\/world.edu\\\/6-7-parasocial-and-rage-bait-2025-in-three-words\\\/\",\"name\":\"6-7 , parasocial and 'rage bait': 2025 in three words - World leading higher education information and services\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/world.edu\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/world.edu\\\/6-7-parasocial-and-rage-bait-2025-in-three-words\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/world.edu\\\/6-7-parasocial-and-rage-bait-2025-in-three-words\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/world.edu\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/67.jpg\",\"datePublished\":\"2025-12-19T05:25:42+00:00\",\"dateModified\":\"2025-12-19T05:26:10+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/world.edu\\\/#\\\/schema\\\/person\\\/42c1c1d5ff7ffbdf0bd50ed94c6ae6ee\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/world.edu\\\/6-7-parasocial-and-rage-bait-2025-in-three-words\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/world.edu\\\/6-7-parasocial-and-rage-bait-2025-in-three-words\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/world.edu\\\/6-7-parasocial-and-rage-bait-2025-in-three-words\\\/#primaryimage\",\"url\":\"https:\\\/\\\/world.edu\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/67.jpg\",\"contentUrl\":\"https:\\\/\\\/world.edu\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/67.jpg\",\"width\":680,\"height\":356},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/world.edu\\\/6-7-parasocial-and-rage-bait-2025-in-three-words\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/world.edu\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"6-7 , parasocial and &#8216;rage bait&#8217;: 2025 in three words\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/world.edu\\\/#website\",\"url\":\"https:\\\/\\\/world.edu\\\/\",\"name\":\"World leading higher education information and services\",\"description\":\"Global Higher Education Jobs, University jobs, Lecturer &amp; tenure jobs.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/world.edu\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/world.edu\\\/#\\\/schema\\\/person\\\/42c1c1d5ff7ffbdf0bd50ed94c6ae6ee\",\"name\":\"Kevin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1e8d491a5f9b9bf3db67c9e46abbba7bb06b26b458bd5025c55e0a4b9b60ea8a?s=96&d=mm&r=g8ba4c352a279c450aa9435d770c1ebf4\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1e8d491a5f9b9bf3db67c9e46abbba7bb06b26b458bd5025c55e0a4b9b60ea8a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1e8d491a5f9b9bf3db67c9e46abbba7bb06b26b458bd5025c55e0a4b9b60ea8a?s=96&d=mm&r=g\",\"caption\":\"Kevin\"},\"description\":\"Kevin is founder of the world.edu project. The past 28 years have been involved in publishing to the education sector in print and the internet. Kevin has a degree in Education and has a many years experience in developing companies and projects.\",\"sameAs\":[\"https:\\\/\\\/world.edu\"],\"url\":\"https:\\\/\\\/world.edu\\\/author\\\/kevin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"6-7 , parasocial and 'rage bait': 2025 in three words - World leading higher education information and services","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/world.edu\/6-7-parasocial-and-rage-bait-2025-in-three-words\/","og_locale":"en_US","og_type":"article","og_title":"6-7 , parasocial and 'rage bait': 2025 in three words - World leading higher education information and services","og_description":"In 2024, \u201c\u00a0brainrot\u00a0\u201d was chosen as the Oxford Dictionary\u2019s word of the year. The term highlights the mental deterioration caused by excessive consumption of trivial and low-quality digital content. This year, 2025\u00a0, three prestigious linguistic authorities\u2014Dictionary.com\u00a0,\u00a0the Cambridge Dictionary\u00a0, and\u00a0the Oxford English Dictionary\u00a0\u2014suggest a shift to a more active and complex phase. Digital \u201cslang\u201d points to [&hellip;]","og_url":"https:\/\/world.edu\/6-7-parasocial-and-rage-bait-2025-in-three-words\/","og_site_name":"World leading higher education information and services","article_published_time":"2025-12-19T05:25:42+00:00","article_modified_time":"2025-12-19T05:26:10+00:00","og_image":[{"width":680,"height":356,"url":"https:\/\/world.edu\/wp-content\/uploads\/2025\/12\/67.jpg","type":"image\/jpeg"}],"author":"Kevin","twitter_misc":{"Written by":"Kevin","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/world.edu\/6-7-parasocial-and-rage-bait-2025-in-three-words\/#article","isPartOf":{"@id":"https:\/\/world.edu\/6-7-parasocial-and-rage-bait-2025-in-three-words\/"},"author":{"name":"Kevin","@id":"https:\/\/world.edu\/#\/schema\/person\/42c1c1d5ff7ffbdf0bd50ed94c6ae6ee"},"headline":"6-7 , parasocial and &#8216;rage bait&#8217;: 2025 in three words","datePublished":"2025-12-19T05:25:42+00:00","dateModified":"2025-12-19T05:26:10+00:00","mainEntityOfPage":{"@id":"https:\/\/world.edu\/6-7-parasocial-and-rage-bait-2025-in-three-words\/"},"wordCount":874,"image":{"@id":"https:\/\/world.edu\/6-7-parasocial-and-rage-bait-2025-in-three-words\/#primaryimage"},"thumbnailUrl":"https:\/\/world.edu\/wp-content\/uploads\/2025\/12\/67.jpg","keywords":["slang"],"articleSection":["Social Change"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/world.edu\/6-7-parasocial-and-rage-bait-2025-in-three-words\/","url":"https:\/\/world.edu\/6-7-parasocial-and-rage-bait-2025-in-three-words\/","name":"6-7 , parasocial and 'rage bait': 2025 in three words - World leading higher education information and services","isPartOf":{"@id":"https:\/\/world.edu\/#website"},"primaryImageOfPage":{"@id":"https:\/\/world.edu\/6-7-parasocial-and-rage-bait-2025-in-three-words\/#primaryimage"},"image":{"@id":"https:\/\/world.edu\/6-7-parasocial-and-rage-bait-2025-in-three-words\/#primaryimage"},"thumbnailUrl":"https:\/\/world.edu\/wp-content\/uploads\/2025\/12\/67.jpg","datePublished":"2025-12-19T05:25:42+00:00","dateModified":"2025-12-19T05:26:10+00:00","author":{"@id":"https:\/\/world.edu\/#\/schema\/person\/42c1c1d5ff7ffbdf0bd50ed94c6ae6ee"},"breadcrumb":{"@id":"https:\/\/world.edu\/6-7-parasocial-and-rage-bait-2025-in-three-words\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/world.edu\/6-7-parasocial-and-rage-bait-2025-in-three-words\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/world.edu\/6-7-parasocial-and-rage-bait-2025-in-three-words\/#primaryimage","url":"https:\/\/world.edu\/wp-content\/uploads\/2025\/12\/67.jpg","contentUrl":"https:\/\/world.edu\/wp-content\/uploads\/2025\/12\/67.jpg","width":680,"height":356},{"@type":"BreadcrumbList","@id":"https:\/\/world.edu\/6-7-parasocial-and-rage-bait-2025-in-three-words\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/world.edu\/"},{"@type":"ListItem","position":2,"name":"6-7 , parasocial and &#8216;rage bait&#8217;: 2025 in three words"}]},{"@type":"WebSite","@id":"https:\/\/world.edu\/#website","url":"https:\/\/world.edu\/","name":"World leading higher education information and services","description":"Global Higher Education Jobs, University jobs, Lecturer &amp; tenure jobs.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/world.edu\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/world.edu\/#\/schema\/person\/42c1c1d5ff7ffbdf0bd50ed94c6ae6ee","name":"Kevin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/1e8d491a5f9b9bf3db67c9e46abbba7bb06b26b458bd5025c55e0a4b9b60ea8a?s=96&d=mm&r=g8ba4c352a279c450aa9435d770c1ebf4","url":"https:\/\/secure.gravatar.com\/avatar\/1e8d491a5f9b9bf3db67c9e46abbba7bb06b26b458bd5025c55e0a4b9b60ea8a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1e8d491a5f9b9bf3db67c9e46abbba7bb06b26b458bd5025c55e0a4b9b60ea8a?s=96&d=mm&r=g","caption":"Kevin"},"description":"Kevin is founder of the world.edu project. The past 28 years have been involved in publishing to the education sector in print and the internet. Kevin has a degree in Education and has a many years experience in developing companies and projects.","sameAs":["https:\/\/world.edu"],"url":"https:\/\/world.edu\/author\/kevin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/world.edu\/wp-json\/wp\/v2\/posts\/79214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/world.edu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/world.edu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/world.edu\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/world.edu\/wp-json\/wp\/v2\/comments?post=79214"}],"version-history":[{"count":2,"href":"https:\/\/world.edu\/wp-json\/wp\/v2\/posts\/79214\/revisions"}],"predecessor-version":[{"id":79220,"href":"https:\/\/world.edu\/wp-json\/wp\/v2\/posts\/79214\/revisions\/79220"}],"wp:attachment":[{"href":"https:\/\/world.edu\/wp-json\/wp\/v2\/media?parent=79214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/world.edu\/wp-json\/wp\/v2\/categories?post=79214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/world.edu\/wp-json\/wp\/v2\/tags?post=79214"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/world.edu\/wp-json\/wp\/v2\/coauthors?post=79214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}