{"id":79110,"date":"2025-12-08T00:16:58","date_gmt":"2025-12-08T05:16:58","guid":{"rendered":"https:\/\/world.edu\/?p=79110"},"modified":"2025-12-08T00:16:58","modified_gmt":"2025-12-08T05:16:58","slug":"ai-is-perpetuating-unrealistic-body-ideals-objectification-and-a-lack-of-diversity-especially-for-athletes","status":"publish","type":"post","link":"https:\/\/world.edu\/ai-is-perpetuating-unrealistic-body-ideals-objectification-and-a-lack-of-diversity-especially-for-athletes\/","title":{"rendered":"AI is perpetuating unrealistic body ideals, objectification and a lack of diversity \u2014 especially for athletes"},"content":{"rendered":"

\"\"<\/p>\n

What does it look like to have an \u201cathletic body?\u201d What does artificial intelligence think it looks like to have one?<\/p>\n

A recent study we conducted at the University of Toronto analyzed\u00a0appearance-related traits of AI-generated images of male and female athletes<\/a>\u00a0and non-athletes.\u00a0We found<\/a>\u00a0that we\u2019re being fed exaggerated \u2014 and likely impossible \u2014 body standards.<\/p>\n

Even before AI, athletes have been pressured to look a certain way: thin, muscular and attractive. Coaches, opponents, spectators and the media shape\u00a0how athletes think about their bodies<\/a>.<\/p>\n

But these pressures and body ideals have little to do with performance; they\u2019re associated with the\u00a0objectification of the body<\/a>. And this phenomenon, unfortunately, is related to a\u00a0negative body image<\/a>,\u00a0poor mental health<\/a>\u00a0and\u00a0reduced sport-related performance<\/a>.<\/p>\n

Given the growing\u00a0use of AI on social media<\/a>, understanding just how AI depicts athlete and non-athlete bodies has become critical. What it shows, or doesn\u2019t, as \u201cnormal\u201d is widely viewed and may soon be normalized.<\/p>\n

Lean, young, muscular \u2014 and mostly male<\/strong><\/h4>\n

As researchers with expertise in body image, sport psychology and social media, we grounded our study in objectification and social media theories. We generated 300 images using different AI platforms to explore how male and female athlete and non-athlete bodies are depicted.<\/p>\n

We documented\u00a0demographics, levels of body fat and muscularity<\/a>. We assessed clothing fit and type, facial attractiveness like having neat and shiny hair, symmetrical features or clear skin and body exposure in each image. Indicators of visible disabilities, like mobility devices, were also noted. We compared the characteristics of male versus female images as well as the characteristics of athlete and non-athlete images.<\/p>\n

The AI-generated male images were frequently young (93.3 per cent), lean (68.4 per cent) and muscular (54.2 per cent). The images of females depicted youth (100 per cent), thinness (87.5 per cent) and revealing clothing (87.5 per cent).<\/p>\n

The AI-generated images of athletes were lean (98.4 per cent), muscular (93.4 per cent) and dressed in tight (92.5 per cent) and revealing (100 per cent) exercise gear.<\/p>\n

Non-athletes were shown wearing looser clothing and displaying more diversity of body sizes. Even when we asked for an image of just \u201can athlete,\u201d 90 per cent of the generated images were male. No images showed visible disabilities, larger bodies, wrinkles or baldness.<\/p>\n

These results reveal that generative AI perpetuates stereotypes of athletes, depicting them as only fitting into a narrow set of traits \u2014 lacking impairment, attractive, thin, muscular, exposed.<\/p>\n

The findings of this research illustrate the ways in which three commonly used generative AI platforms \u2014 DALL-E, MidJourney and Stable Diffusion \u2014 reinforce problematic appearance ideals for all genders, athletes and non-athletes alike.<\/p>\n

The real costs of distorted body ideals<\/h4>\n

Why is this a problem?<\/p>\n

More than\u00a04.6 billion people use social media<\/a>\u00a0and\u00a071 per cent of social media images are generated by AI<\/a>. That\u2019s a lot of people repeatedly viewing images that foster\u00a0self-objectification<\/a>\u00a0and the\u00a0internalization of unrealistic body ideals<\/a>.<\/p>\n

They may then feel compelled to\u00a0diet and over-exercise<\/a>\u00a0because they feel bad about themselves \u2014 their body does not look like AI-fabricated images. Alternatively, they may also do\u00a0less physical activity<\/a>\u00a0or\u00a0drop out of sports<\/a>\u00a0altogether.<\/p>\n

Negative body image not only affects\u00a0academic performance<\/a>\u00a0for young people but also sport-related performance. While\u00a0staying active can promote a better body image<\/a>, negative body image does the exact opposite. It exacerbates dropout and avoidance.<\/p>\n

Given that approximately\u00a027 per cent of Canadians over the age of 15 have at least one disability<\/a>, the fact that none of the generated images included someone with a visible disability is also striking. In addition to not showing disabilities when it generates images, AI has also been reported to\u00a0erase disabilities on images of real people<\/a>.<\/p>\n

People with body fat, wrinkles or baldness were also largely absent.<\/p>\n

Addressing bias in the next generation of AI<\/strong><\/h4>\n

These patterns reveal that AI isn\u2019t realistic or creative in its representations. Instead, it pulls from the massive database of media available online, where the same\u00a0harmful appearance ideals dominate<\/a>. It\u2019s recycling our prejudices and forms of discrimination and offering them back to us.<\/p>\n

AI learns body ideals from the same biased society that has long fuelled body image pressure. This leads to a lack of diversity and a vortex of unreachable standards. AI-generated images present exaggerated, idealized bodies that ultimately limit the diversity of humans and the lowered body image satisfaction that ensues is related\u00a0greater loneliness<\/a>.<\/p>\n

And so, as original creators of the visual content that trains AI systems, society has a responsibility to ensure these technologies do not perpetuate ableism, racism, fatphobia and ageism. Users of generative AI must be intentional in how image prompts are written, and critical in how they are interpreted.<\/p>\n

We need to limit the sort of body standards we internalize through AI. As AI-generated images continue to populate our media landscape, we must be conscious of our exposure to it. Because at the end of the day, if we want AI to reflect reality rather than distort it, we have to insist on seeing, and valuing, every kind of body.<\/p>\n

Author Bio:<\/strong> Delaney Thibodeau is a Post-doctoral Researcher, Faculty of Kinesiology & Physical Education, Catherine Sabiston is Professor and Canada Research Chair in Physical Activity and Mental Health and Sasha Gollish is a Research Associate in Gender Equity and Sport Science all at the University of Toronto<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

What does it look like to have an \u201cathletic body?\u201d What does artificial intelligence think it looks like to have one? A recent study we conducted at the University of Toronto analyzed\u00a0appearance-related traits of AI-generated images of male and female athletes\u00a0and non-athletes.\u00a0We found\u00a0that we\u2019re being fed exaggerated \u2014 and likely impossible \u2014 body standards. Even […]\n… learn more→<\/a><\/p>","protected":false},"author":33,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[109017],"tags":[435597],"coauthors":[11733],"class_list":["post-79110","post","type-post","status-publish","format-standard","hentry","category-health-care","tag-distorted-body-ideals"],"acf":[],"yoast_head":"\nAI is perpetuating unrealistic body ideals, objectification and a lack of diversity \u2014 especially for athletes - World leading higher education information and services<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/world.edu\/ai-is-perpetuating-unrealistic-body-ideals-objectification-and-a-lack-of-diversity-especially-for-athletes\/\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:locale\" content=\"en_US\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:type\" content=\"article\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:title\" content=\"AI is perpetuating unrealistic body ideals, objectification and a lack of diversity \u2014 especially for athletes - World leading higher education information and services\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:description\" content=\"What does it look like to have an \u201cathletic body?\u201d What does artificial intelligence think it looks like to have one? 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