{"id":78782,"date":"2025-11-02T23:41:13","date_gmt":"2025-11-03T04:41:13","guid":{"rendered":"https:\/\/world.edu\/?p=78782"},"modified":"2025-11-02T23:41:13","modified_gmt":"2025-11-03T04:41:13","slug":"whats-the-no-1-mba-why-business-deans-invest-in-rankings-knowing-they-miss-a-lot","status":"publish","type":"post","link":"https:\/\/world.edu\/whats-the-no-1-mba-why-business-deans-invest-in-rankings-knowing-they-miss-a-lot\/","title":{"rendered":"What\u2019s the No. 1 MBA? Why business deans invest in rankings, knowing they miss a lot"},"content":{"rendered":"

\"\"<\/p>\n

When Harvard Business School tumbled to sixth place in the\u00a0U.S. News<\/em> MBA rankings<\/a>\u00a0in 2020<\/a>, the reaction was swift. Critics questioned the methodology, picking up on\u00a0earlier critiques of rankings<\/a>.<\/p>\n

Some ranking skeptics continue to point to\u00a0low response rates<\/a>\u00a0\u2014 for example, in 2025,\u00a0U.S. News<\/em>\u00a0disclosed that approximately only half of the ranked schools participated in\u00a0peer assessment surveys<\/a>, which gauge how top administrators regard other institutions.<\/p>\n

Yet behind closed doors,\u00a0business school deans across North America have nuanced conversations about rankings<\/a>\u00a0\u2014 ones that reveal an uncomfortable truth about how rankings shape their institutions.<\/p>\n

I interviewed four Canadian business school deans about the influence of MBA rankings on strategic planning during 2021-22, using semi-structured questions. These deans represent about a quarter of management schools\u00a0from research-intensive universities<\/a>\u00a0in Canada. I discovered something striking: these leaders simultaneously dismiss rankings as flawed measures, while dedicating significant institutional resources to improving them.<\/p>\n

The ranking obsession is real<\/strong><\/h4>\n

Despite their public skepticism about rankings, every dean I interviewed could point to concrete ways their schools invest in them.<\/p>\n

One noted that \u201call the data collection happened within the school\u201d and identified a dedicated data analyst whose job centres on ranking submissions. Another described having \u201ca senior staff member who is in charge of gathering the data\u201d and co-ordinates with media relations teams.<\/p>\n

The contradiction becomes starker when you examine what deans say versus what they do. In interviews, I heard statements like \u201cwe can never rank so it\u2019s a waste of our time\u201d and \u201cthe ranking itself, if that aligned with your mission, who cares?\u201d Yet these same leaders described conducting internal \u201ceducation campaigns\u201d to help stakeholders understand rankings and carefully select which ranking systems to participate in based on where their programs might perform well.<\/p>\n

What rankings miss<\/strong><\/h4>\n

The deans\u2019 skepticism is founded. Current MBA ranking methodologies have significant blind spots that leaders recognize but feel powerless to address.<\/p>\n

Take the\u00a0Financial Times<\/em> Global MBA Ranking<\/a>, which heavily emphasizes post-graduation salary data and international diversity. Or\u00a0QS World University Rankings<\/a>\u00a0that weighs \u201cthought leadership\u201d through media mentions and research publications. These metrics favour certain types of programs while potentially disadvantaging schools serving different missions or regional economies.<\/p>\n

One dean told me bluntly: \u201cThe faculty that understand the rankings care less.\u201d This observation cuts to the heart of the problem \u2014 those closest to the educational mission see rankings as measuring the wrong things.<\/p>\n

Rankings measure what\u2019s easy to count, not what matters. Teaching quality, mentorship, curriculum innovation \u2014 none show up in the formulas. Neither does information on whether graduates become ethical leaders or build meaningful careers over decades rather than months.<\/p>\n

As the\u00a0Rockefeller Institute<\/a>\u00a0found, when schools chase rankings, they end up \u201cworking toward improving their performance as measured by ranking factors rather than toward actual improvement of the academics and educational experience.\u201d<\/p>\n

Academic research<\/a>\u00a0shows ranking systems distort institutional behaviour, while\u00a0studies of business schools<\/a>\u00a0demonstrate rankings \u201cblindly follow the money,\u201d ignoring social impact and educational quality.<\/p>\n

The financial pressure driving the paradox<\/strong><\/h4>\n

So why do deans continue playing a game if they know it\u2019s flawed?<\/p>\n

Canadian universities increasingly depend on\u00a0international student tuition<\/a>\u00a0as government funding has declined. Between 2000 and 2021, tuition revenue at Canadian universities grew from 14.4 per cent to 25.6 per cent of total revenue.<\/p>\n

For MBA programs, while program costs vary,\u00a0international students pay significantly more than domestic students<\/a>: for example, at\u00a0Rotman School of Management at University of Toronto, domestic students pay around $70,000 while international students pay around $109,000<\/a>.<\/p>\n

As one dean explained to me: \u201cBy accepting international students, we are helping domestic students from the funding cuts.\u201d Another noted that \u201crankings are mostly important for international students\u201d who use them as key decision-making tools when evaluating programs from abroad.<\/p>\n

This creates a compelling justification: pursue better rankings to attract international students, whose higher tuition subsidizes domestic students and program quality. It\u2019s a rationale that allows academic leaders to reconcile their intellectual skepticism with market reality.<\/p>\n

As deans\u00a0make sense of the landscape where they lead<\/a>, they interpret the ranking landscape \u2014 while also shaping how stakeholders understand it. This reflects a\u00a0broader paradox<\/a>: deans must simultaneously embrace contradictory demands \u2014 dismissing rankings publicly while investing privately. A dynamic tension persists.<\/p>\n

What this means for the future<\/strong><\/h4>\n

Rankings have transformed from a strategic choice into an operational necessity. What began as optional marketing has become embedded in how business schools function and communicate.<\/p>\n

For prospective MBA students: treat rankings as one data point among many. Review official\u00a0employment reports<\/a>, which detail hiring companies and placement rates.\u00a0Connect with alumni<\/a>\u00a0through LinkedIn or school events to hear about actual experiences. Investigate which companies recruit at different schools and which program culture matches your preferences.<\/p>\n

For business education more broadly, the ranking paradox reveals a system increasingly shaped by external accountability measures that may not align with core educational missions.<\/p>\n

Until ranking methodologies evolve to better capture what makes business education valuable \u2014 or until institutions find ways to communicate quality that don\u2019t depend on rankings \u2014 deans will continue walking this tightrope, publicly dismissing what they privately work hard to improve.<\/p>\n

Author Bio: <\/strong>Catherine Heggerud is Associate Professor (Teaching), Haskayne School of Business at the University of Calgary<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

When Harvard Business School tumbled to sixth place in the\u00a0U.S. News MBA rankings\u00a0in 2020, the reaction was swift. Critics questioned the methodology, picking up on\u00a0earlier critiques of rankings. Some ranking skeptics continue to point to\u00a0low response rates\u00a0\u2014 for example, in 2025,\u00a0U.S. News\u00a0disclosed that approximately only half of the ranked schools participated in\u00a0peer assessment surveys, which […]\n… learn more→<\/a><\/p>","protected":false},"author":33,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[13195],"coauthors":[11733],"class_list":["post-78782","post","type-post","status-publish","format-standard","hentry","category-higher-education","tag-mba"],"acf":[],"yoast_head":"\nWhat\u2019s the No. 1 MBA? 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