{"id":76965,"date":"2025-05-20T00:01:17","date_gmt":"2025-05-20T04:01:17","guid":{"rendered":"https:\/\/world.edu\/?p=76965"},"modified":"2025-05-20T00:01:17","modified_gmt":"2025-05-20T04:01:17","slug":"what-does-it-mean-to-accept-or-reject-all-cookies-and-which-should-i-choose","status":"publish","type":"post","link":"https:\/\/world.edu\/what-does-it-mean-to-accept-or-reject-all-cookies-and-which-should-i-choose\/","title":{"rendered":"What does it mean to \u2018accept\u2019 or \u2018reject\u2019 all cookies, and which should I choose?"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-76966\" src=\"https:\/\/world.edu\/wp-content\/uploads\/2025\/05\/acceptcookies.png\" alt=\"\" width=\"680\" height=\"453\" srcset=\"https:\/\/world.edu\/wp-content\/uploads\/2025\/05\/acceptcookies.png 680w, https:\/\/world.edu\/wp-content\/uploads\/2025\/05\/acceptcookies-250x167.png 250w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/p>\n<p>It\u2019s nearly impossible to use the internet without being asked about cookies. A typical pop-up will offer to either \u201caccept all\u201d or \u201creject all\u201d. Sometimes, there may be a third option, or a link to further tweak your preferences.<\/p>\n<p>These pop-ups and banners are distracting, and your first reaction is likely to get them out of the way as soon as possible \u2013 perhaps by hitting that \u201caccept all\u201d button.<\/p>\n<p>But what are cookies, exactly? Why are we constantly asked about them, and what happens when we accept or reject them? As you will see, each choice comes with implications for your online privacy.<\/p>\n<h4><strong>What are cookies?<\/strong><\/h4>\n<p>Cookies are\u00a0<a href=\"https:\/\/www.aboutcookies.org\/cookie-faq\">small files<\/a>\u00a0that web pages save to your device. They contain info meant to enhance the user experience, especially for frequently visited websites.<\/p>\n<p>This can include remembering your login information and preferred news categories or text size. Or they can help shopping sites suggest items based on your browsing history. Advertisers can track your browsing behaviour through cookies to show targeted ads.<\/p>\n<p>There are many types, but one way to categorise cookies is based on how long they stick around.<\/p>\n<p><strong>Session cookies<\/strong>\u00a0are only created temporarily \u2013 to track items in your shopping cart, for example. Once a browser session is inactive for a period of time or closed, these cookies are automatically deleted.<\/p>\n<p><strong>Persistent cookies<\/strong>\u00a0are stored for longer periods and can identify you \u2013 saving your login details so you can quickly access your email, for example. They have an expiry date ranging from days to years.<\/p>\n<h4><strong>What do the various cookie options mean?<\/strong><\/h4>\n<p>Pop-ups will usually inform you the website uses \u201cessential cookies\u201d necessary for it to function. You can\u2019t opt out of these \u2013 and you wouldn\u2019t want to. Otherwise, things like online shopping carts simply wouldn\u2019t work.<\/p>\n<p>However, somewhere in the settings you will be given the choice to opt out of \u201cnon-essential cookies\u201d. There are three types of these:<\/p>\n<ul>\n<li><strong>functional cookies<\/strong>, related to personalising your browsing experience (such as language or region selection)<\/li>\n<li><strong>analytics cookies<\/strong>, which provide statistical information about how visitors use the website, and<\/li>\n<li><strong>advertising cookies<\/strong>, which track information to build a profile of you and help show targeted advertisements.<\/li>\n<\/ul>\n<p>Advertising cookies are usually from third parties, which can then use them to track your browsing activities. A third party means the cookie can be accessed and shared across platforms and domains that are not the website you visited.<\/p>\n<p>Google Ads, for example, can track your online behaviour not only across multiple websites, but also multiple devices. This is because you may use Google services such as Google Search or YouTube logged in with your Google account on these devices.<\/p>\n<div id=\"attachment_76967\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-76967\" class=\"size-full wp-image-76967\" src=\"https:\/\/world.edu\/wp-content\/uploads\/2025\/05\/cookiepreferences.png\" alt=\"\" width=\"680\" height=\"510\" srcset=\"https:\/\/world.edu\/wp-content\/uploads\/2025\/05\/cookiepreferences.png 680w, https:\/\/world.edu\/wp-content\/uploads\/2025\/05\/cookiepreferences-250x188.png 250w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><p id=\"caption-attachment-76967\" class=\"wp-caption-text\">An example of cookie preferences offered by a website.<\/p><\/div>\n<h4><strong>Should I accept or reject cookies?<\/strong><\/h4>\n<p>Ultimately, the choice is up to you.<\/p>\n<p>When you choose \u201caccept all,\u201d you consent to the website using and storing all types of cookies and trackers.<\/p>\n<p>This provides a richer experience: all features of the website will be enabled, including ones awaiting your consent. For example, any ad slots on the website may be populated with personalised ads based on a profile the third-party cookies have been building of you.<\/p>\n<p>By contrast, choosing \u201creject all\u201d or ignoring the banner will decline all cookies except those essential for website functionality. You won\u2019t lose access to basic features, but personalised features and third-party content will be missing.<\/p>\n<p>The choice is recorded in a consent cookie, and you may be reminded in six to 12 months.<\/p>\n<p>Also, you can change your mind at any time, and update your preferences in \u201ccookie settings\u201d, usually located at the footer of the website. Some sites may refer to it as the cookie policy or embed these options in their privacy policy.<\/p>\n<h4><strong>How cookies relate to your privacy<\/strong><\/h4>\n<p>The reason cookie consent pop-ups are seemingly everywhere is thanks to a European Union privacy law that came into effect in 2018. Known as GDPR (<a href=\"https:\/\/theconversation.com\/what-does-gdpr-mean-for-me-an-explainer-96630\">General Data Protection Regulation<\/a>), it provides strict regulations for how people\u2019s personal data is handled online.<\/p>\n<p>These guidelines say that when cookies are used to identify users, they qualify as personal data and are therefore subject\u00a0<a href=\"https:\/\/gdpr.eu\/cookies\/\">to the regulations<\/a>. In practice, this means:<\/p>\n<ul>\n<li>users must consent to cookies except the essential ones<\/li>\n<li>users must be provided clear info about what data the cookie tracks<\/li>\n<li>the consent must be stored and documented<\/li>\n<li>users should still be able to use the service even if they don\u2019t want to consent to certain cookies, and<\/li>\n<li>users should be able to withdraw their consent easily.<\/li>\n<\/ul>\n<p>Since a lot of website traffic is international, many sites even outside the EU choose to follow GDPR guidelines to avoid running afoul of this privacy law.<\/p>\n<h4><strong>Better privacy controls<\/strong><\/h4>\n<p>Cookie pop-ups are tiresome, leading to \u201c<a href=\"https:\/\/legiscope.com\/blog\/hidden-productivity-drain-cookie-banners.html\">consent fatigue<\/a>\u201d \u2013 you just accept everything without considering the implications.<\/p>\n<p>This defeats the purpose of informed consent.<\/p>\n<p>There is another way to address your online privacy more robustly \u2013 Global Privacy Control (<a href=\"https:\/\/globalprivacycontrol.org\/\">GPC<\/a>). It\u2019s a tech specification developed by a broad alliance of stakeholders (from web developers to civil rights organisations) that allows the browser to signal privacy preferences to websites, rather than requiring explicit choices on every site.<\/p>\n<p>GPC is not universally available, and it\u2019s not a legal requirement \u2013 a\u00a0<a href=\"https:\/\/globalprivacycontrol.org\/#download\">number of browsers and plugins support it<\/a>, but broader adoption may still take time.<\/p>\n<p>Meanwhile, if you\u2019re worried you may have accidentally consented to cookies you don\u2019t want, you can find an option\u00a0<a href=\"https:\/\/its.uiowa.edu\/services\/how-clear-cache-and-cookies-your-web-browser\">in your browser settings<\/a>\u00a0to delete cookies and get back to a clean slate (be warned, this will log you out of everywhere). If you want to learn even more, the non-profit Electronic Frontier Foundation has a project called\u00a0<a href=\"https:\/\/coveryourtracks.eff.org\/learn\">Cover Your Tracks<\/a>.<\/p>\n<p><em><strong>Author Bios:<\/strong> Ahmed Ibrahim is Senior Lecturer, Computing and Security and David Cook is Lecturer, Computer and Security Science both at Edith Cowan University<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s nearly impossible to use the internet without being asked about cookies. A typical pop-up will offer to either \u201caccept all\u201d or \u201creject all\u201d. Sometimes, there may be a third option, or a link to further tweak your preferences. These pop-ups and banners are distracting, and your first reaction is likely to get them out [&hellip;]\n&hellip; <a href=\"https:\/\/world.edu\/what-does-it-mean-to-accept-or-reject-all-cookies-and-which-should-i-choose\/\" class=\"more\">learn more&rarr;<\/a><\/p>","protected":false},"author":33,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[434724],"tags":[435360],"coauthors":[11733],"class_list":["post-76965","post","type-post","status-publish","format-standard","hentry","category-internet","tag-cookies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What does it mean to \u2018accept\u2019 or \u2018reject\u2019 all cookies, and which should I choose? - World leading higher education information and services<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/world.edu\/what-does-it-mean-to-accept-or-reject-all-cookies-and-which-should-i-choose\/\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:locale\" content=\"en_US\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:type\" content=\"article\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:title\" content=\"What does it mean to \u2018accept\u2019 or \u2018reject\u2019 all cookies, and which should I choose? - World leading higher education information and services\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:description\" content=\"It\u2019s nearly impossible to use the internet without being asked about cookies. A typical pop-up will offer to either \u201caccept all\u201d or \u201creject all\u201d. Sometimes, there may be a third option, or a link to further tweak your preferences. These pop-ups and banners are distracting, and your first reaction is likely to get them out [&hellip;]\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:url\" content=\"https:\/\/world.edu\/what-does-it-mean-to-accept-or-reject-all-cookies-and-which-should-i-choose\/\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:site_name\" content=\"World leading higher education information and services\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-20T04:01:17+00:00\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:image\" content=\"https:\/\/world.edu\/wp-content\/uploads\/2025\/05\/acceptcookies.png\" class=\"yoast-seo-meta-tag\" \/>\n\t<meta property=\"og:image:width\" content=\"680\" class=\"yoast-seo-meta-tag\" \/>\n\t<meta property=\"og:image:height\" content=\"453\" class=\"yoast-seo-meta-tag\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" class=\"yoast-seo-meta-tag\" \/>\n<meta name=\"author\" content=\"Kevin\" class=\"yoast-seo-meta-tag\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" class=\"yoast-seo-meta-tag\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevin\" class=\"yoast-seo-meta-tag\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" class=\"yoast-seo-meta-tag\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" class=\"yoast-seo-meta-tag\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/world.edu\\\/what-does-it-mean-to-accept-or-reject-all-cookies-and-which-should-i-choose\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/world.edu\\\/what-does-it-mean-to-accept-or-reject-all-cookies-and-which-should-i-choose\\\/\"},\"author\":{\"name\":\"Kevin\",\"@id\":\"https:\\\/\\\/world.edu\\\/#\\\/schema\\\/person\\\/42c1c1d5ff7ffbdf0bd50ed94c6ae6ee\"},\"headline\":\"What does it mean to \u2018accept\u2019 or \u2018reject\u2019 all cookies, and which should I choose?\",\"datePublished\":\"2025-05-20T04:01:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/world.edu\\\/what-does-it-mean-to-accept-or-reject-all-cookies-and-which-should-i-choose\\\/\"},\"wordCount\":1000,\"image\":{\"@id\":\"https:\\\/\\\/world.edu\\\/what-does-it-mean-to-accept-or-reject-all-cookies-and-which-should-i-choose\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/world.edu\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/acceptcookies.png\",\"keywords\":[\"cookies\"],\"articleSection\":[\"Internet\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/world.edu\\\/what-does-it-mean-to-accept-or-reject-all-cookies-and-which-should-i-choose\\\/\",\"url\":\"https:\\\/\\\/world.edu\\\/what-does-it-mean-to-accept-or-reject-all-cookies-and-which-should-i-choose\\\/\",\"name\":\"What does it mean to \u2018accept\u2019 or \u2018reject\u2019 all cookies, and which should I choose? 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