{"id":76410,"date":"2025-04-02T15:04:09","date_gmt":"2025-04-02T19:04:09","guid":{"rendered":"https:\/\/world.edu\/?p=76410"},"modified":"2025-04-02T15:04:09","modified_gmt":"2025-04-02T19:04:09","slug":"chatgpts-studio-ghibli-style-images-show-its-creative-power-but-raise-new-copyright-problems","status":"publish","type":"post","link":"https:\/\/world.edu\/chatgpts-studio-ghibli-style-images-show-its-creative-power-but-raise-new-copyright-problems\/","title":{"rendered":"ChatGPT\u2019s Studio Ghibli-style images show its creative power \u2013 but raise new copyright problems"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-76411\" src=\"https:\/\/world.edu\/wp-content\/uploads\/2025\/04\/Ghibli-style-images.png\" alt=\"\" width=\"680\" height=\"381\" srcset=\"https:\/\/world.edu\/wp-content\/uploads\/2025\/04\/Ghibli-style-images.png 680w, https:\/\/world.edu\/wp-content\/uploads\/2025\/04\/Ghibli-style-images-250x140.png 250w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/p>\n<p>Social media has recently been flooded with images that looked\u00a0<a href=\"https:\/\/www.nytimes.com\/2025\/03\/27\/style\/ai-chatgpt-studio-ghibli.html\">like they belonged in a Studio Ghibli film<\/a>. Selfies, family photos and even memes have been re-imagined with the soft pastel palette characteristic of the Japanese animation company founded by Hayao Miyazaki.<\/p>\n<p>This followed OpenAI\u2019s\u00a0<a href=\"https:\/\/openai.com\/index\/introducing-4o-image-generation\/\">latest update to ChatGPT<\/a>. The update significantly improved ChatGPT\u2019s image generation capabilities, allowing users to create convincing Ghibli-style images in mere seconds. It\u00a0<a href=\"https:\/\/x.com\/sama\/status\/1906771292390666325\">has been enormously popular<\/a>\u00a0\u2013 so much so, in fact, that the system\u00a0<a href=\"https:\/\/x.com\/sama\/status\/1905296867145154688\">crashed due to user demand<\/a>.<\/p>\n<p>Generative artificial intelligence (AI) systems such as ChatGPT are best understood as \u201cstyle engines\u201d. And what we are seeing now is these systems offering users more precision and control than ever before.<\/p>\n<p>But this is also raising entirely new questions about copyright and creative ownership.<\/p>\n<p><center><\/center><\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">it&#8217;s super fun seeing people love images in chatgpt.<\/p>\n<p>but our GPUs are melting.<\/p>\n<p>we are going to temporarily introduce some rate limits while we work on making it more efficient. hopefully won&#8217;t be long!<\/p>\n<p>chatgpt free tier will get 3 generations per day soon.<\/p>\n<p>\u2014 Sam Altman (@sama) <a href=\"https:\/\/twitter.com\/sama\/status\/1905296867145154688?ref_src=twsrc%5Etfw\">March 27, 2025<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h4><strong>How the new ChatGPT makes images<\/strong><\/h4>\n<p>Generative AI programs work by producing outputs in response to user prompts, including prompts to create an image.<\/p>\n<p>Previous generations of AI image generators used diffusion models. These models gradually refine random, noisy data into a coherent image. But the latest update to ChatGPT uses what\u2019s known as an \u201cautoregressive algorithm\u201d.<\/p>\n<p>This algorithm treats images more like language, breaking them down into \u201ctokens\u201d. Just as ChatGPT predicts the most likely words in a sentence, it can now predict different visual elements in an image separately.<\/p>\n<p>This tokenisation enables the algorithm to better separate certain features of an image \u2013 and their relationship with words in a prompt. As a result, ChatGPT can more accurately create images from precise user prompts than previous generations of image generators. It can replace or change specific features while preserving the rest of the image, and it improves on the longstanding issue of generating correct text in images.<\/p>\n<p>A particularly powerful advantage of generating images inside a large language model is the ability to draw on all the knowledge already encoded in the system. This means users don\u2019t need to describe every aspect of an image in painstaking detail. They can simply refer to concepts such as Studio Ghibli and the AI understands the reference.<\/p>\n<p>The recent Studio Ghibli trend began with\u00a0<a href=\"https:\/\/x.com\/sama\/status\/1904599358756315341\">OpenAI itself<\/a>, before spreading among\u00a0<a href=\"https:\/\/x.com\/GrantSlatton\/status\/1904631016356274286\">Silcon Valley software engineers<\/a>\u00a0and then even governments and politicians \u2013 including seemingly unlikely uses such as the\u00a0<a href=\"https:\/\/www.instagram.com\/p\/DHtsRgiRzFL\/?img_index=1\">White House creating a Ghiblified image<\/a>\u00a0of a crying woman being deported and the Indian government promoting Prime Minister Narendra Modi\u2019s narrative of a \u201cNew India\u201d.<\/p>\n<p><center><\/center><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DHvVuG-q92F\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/DHvVuG-q92F\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by MyGov, Government of India (@mygovindia)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<h4><strong>Understanding AI as \u2018style engines\u2019<\/strong><\/h4>\n<p>Generative AI systems don\u2019t store information in any traditional sense. Instead they encode text, facts, or image fragments as patterns \u2013 or \u201cstyles\u201d \u2013 within their neural networks.<\/p>\n<p>Trained on vast amounts of data, AI models learn to recognise patterns at multiple levels. Lower network layers might capture basic features such as word relationships or visual textures. Higher layers encode more complex concepts or visual elements.<\/p>\n<p>This means everything \u2013 objects, properties, writing genres, professional voices \u2013 gets transformed into styles. When AI learns about Miyazaki\u2019s work, it\u2019s not storing actual Studio Ghibli frames (though image generators\u00a0<a href=\"https:\/\/www.nytimes.com\/interactive\/2024\/01\/25\/business\/ai-image-generators-openai-microsoft-midjourney-copyright.html\">may sometimes produce<\/a>\u00a0close imitations of input images). Instead, it\u2019s encoding \u201cGhibli-ness\u201d as a mathematical pattern \u2013 a style that can be applied to new images.<\/p>\n<p>The same happens with bananas, cats or corporate emails. The AI learns \u201cbanana-ness\u201d, \u201ccat-ness\u201d or \u201ccorporate email-ness\u201d \u2013 patterns that define what makes something recognisably a banana, cat or a professional communication.<\/p>\n<p>The encoding and transfer of styles has\u00a0<a href=\"https:\/\/doi.org\/10.1162\/089976600300015349\">for a long time been an express goal<\/a>\u00a0in visual AI. Now we have an image generator that achieves this with unprecedented scale and control.<\/p>\n<p>This approach unlocks remarkable creative possibilities across both text and images. If everything is a style, then these styles can be freely combined and transferred. That\u2019s why we refer to these systems as\u00a0<a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0268401224000720\">\u201cstyle engines\u201d<\/a>. Try creating an armchair in the\u00a0<a href=\"https:\/\/ars.els-cdn.com\/content\/image\/1-s2.0-S0268401224000720-gr3.jpg\">style of a cat, or in elvish style<\/a>.<\/p>\n<p><center><iframe title=\"Can artists protect their work from AI? \u2013 BBC News\" src=\"https:\/\/www.youtube.com\/embed\/DUwDqSY8StE\" width=\"1173\" height=\"660\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><\/p>\n<h4><strong>The copyright controversy: when styles become identity<\/strong><\/h4>\n<p>While the ability to work with styles is what makes generative AI so powerful, it\u2019s also at the heart of\u00a0<a href=\"https:\/\/theconversation.com\/generative-ai-is-a-minefield-for-copyright-law-207473\">growing controversy<\/a>. For many artists, there\u2019s something deeply unsettling about seeing their distinctive artistic approaches reduced to just another \u201cstyle\u201d that anyone can apply with a simple text prompt.<\/p>\n<p>Hayao Miyazaki has not publicly commented on the recent trend of people using ChatGPT to generate images in his world-famous animation style. But he has\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=ngZ0K3lWKRc\">been critical of AI previously<\/a>.<\/p>\n<p>All of this also raises entirely new questions about copyright and creative ownership.<\/p>\n<p>Traditionally,\u00a0<a href=\"https:\/\/creativecommons.org\/2023\/03\/23\/the-complex-world-of-style-copyright-and-generative-ai\/\">copyright law doesn\u2019t protect styles<\/a>\u00a0\u2013 only specific expressions. You can\u2019t copyright a music genre such as \u201cska\u201d or an art movement such as \u201cimpressionism\u201d.<\/p>\n<p>This limitation exists for good reason. If someone could monopolise an entire style, it would stifle creative expression for everyone else.<\/p>\n<p>But there\u2019s a difference between general styles and highly distinctive ones that become almost synonymous with someone\u2019s identity. When an AI can generate work \u201cin the style of Greg Rutkowski\u201d \u2013 a Polish artist whose name was reportedly\u00a0<a href=\"https:\/\/www.technologyreview.com\/2022\/09\/16\/1059598\/this-artist-is-dominating-ai-generated-art-and-hes-not-happy-about-it\/\">used in over more than 93,000 prompts in AI image generator Stable Diffusion<\/a>\u00a0\u2013 it potentially threatens both his livelihood and artistic legacy.<\/p>\n<p>Some creators have already taken legal action.<\/p>\n<p>In a\u00a0<a href=\"https:\/\/news.artnet.com\/art-world\/class-action-lawsuit-ai-generators-deviantart-midjourney-stable-diffusion-2246770\">case filed in late 2022<\/a>, three artists formed a class to sue multiple AI companies, arguing that their image generators were trained on their original works without permission, and now allow users to generate derivative works mimicking their distinctive styles.<\/p>\n<p>As technology evolves faster than the law,\u00a0<a href=\"https:\/\/gjia.georgetown.edu\/2024\/07\/10\/innovation-and-artists-rights-in-the-age-of-generative-ai\/\">work is under way<\/a>\u00a0on new legislation to try and balance technological innovation with protecting artists\u2019 creative identities.<\/p>\n<p>Whatever the outcome, these debates highlight the transformative nature of AI style engines \u2013 and the need to consider both their untapped creative potential and more nuanced protections of distinctive artistic styles.<\/p>\n<p><em><strong>Author Bios:<\/strong> Kai Riemer is Professor of Information Technology and Organisation and Sandra Peter is Director of Sydney Executive Plus both at the University of Sydney<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media has recently been flooded with images that looked\u00a0like they belonged in a Studio Ghibli film. Selfies, family photos and even memes have been re-imagined with the soft pastel palette characteristic of the Japanese animation company founded by Hayao Miyazaki. This followed OpenAI\u2019s\u00a0latest update to ChatGPT. The update significantly improved ChatGPT\u2019s image generation capabilities, [&hellip;]\n&hellip; <a href=\"https:\/\/world.edu\/chatgpts-studio-ghibli-style-images-show-its-creative-power-but-raise-new-copyright-problems\/\" class=\"more\">learn more&rarr;<\/a><\/p>","protected":false},"author":33,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[434804],"tags":[10991],"coauthors":[11733],"class_list":["post-76410","post","type-post","status-publish","format-standard","hentry","category-artificial-intelligence","tag-copyright"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ChatGPT\u2019s Studio Ghibli-style images show its creative power \u2013 but raise new copyright problems - World leading higher education information and services<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/world.edu\/chatgpts-studio-ghibli-style-images-show-its-creative-power-but-raise-new-copyright-problems\/\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:locale\" content=\"en_US\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:type\" content=\"article\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:title\" content=\"ChatGPT\u2019s Studio Ghibli-style images show its creative power \u2013 but raise new copyright problems - World leading higher education information and services\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:description\" content=\"Social media has recently been flooded with images that looked\u00a0like they belonged in a Studio Ghibli film. Selfies, family photos and even memes have been re-imagined with the soft pastel palette characteristic of the Japanese animation company founded by Hayao Miyazaki. This followed OpenAI\u2019s\u00a0latest update to ChatGPT. The update significantly improved ChatGPT\u2019s image generation capabilities, [&hellip;]\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:url\" content=\"https:\/\/world.edu\/chatgpts-studio-ghibli-style-images-show-its-creative-power-but-raise-new-copyright-problems\/\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:site_name\" content=\"World leading higher education information and services\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-02T19:04:09+00:00\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:image\" content=\"https:\/\/world.edu\/wp-content\/uploads\/2025\/04\/Ghibli-style-images.png\" class=\"yoast-seo-meta-tag\" \/>\n\t<meta property=\"og:image:width\" content=\"680\" class=\"yoast-seo-meta-tag\" \/>\n\t<meta property=\"og:image:height\" content=\"381\" class=\"yoast-seo-meta-tag\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" class=\"yoast-seo-meta-tag\" \/>\n<meta name=\"author\" content=\"Kevin\" class=\"yoast-seo-meta-tag\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" class=\"yoast-seo-meta-tag\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevin\" class=\"yoast-seo-meta-tag\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" class=\"yoast-seo-meta-tag\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" class=\"yoast-seo-meta-tag\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/world.edu\\\/chatgpts-studio-ghibli-style-images-show-its-creative-power-but-raise-new-copyright-problems\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/world.edu\\\/chatgpts-studio-ghibli-style-images-show-its-creative-power-but-raise-new-copyright-problems\\\/\"},\"author\":{\"name\":\"Kevin\",\"@id\":\"https:\\\/\\\/world.edu\\\/#\\\/schema\\\/person\\\/42c1c1d5ff7ffbdf0bd50ed94c6ae6ee\"},\"headline\":\"ChatGPT\u2019s Studio Ghibli-style images show its creative power \u2013 but raise new copyright problems\",\"datePublished\":\"2025-04-02T19:04:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/world.edu\\\/chatgpts-studio-ghibli-style-images-show-its-creative-power-but-raise-new-copyright-problems\\\/\"},\"wordCount\":1062,\"image\":{\"@id\":\"https:\\\/\\\/world.edu\\\/chatgpts-studio-ghibli-style-images-show-its-creative-power-but-raise-new-copyright-problems\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/world.edu\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Ghibli-style-images.png\",\"keywords\":[\"copyright\"],\"articleSection\":[\"Artificial Intelligence\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/world.edu\\\/chatgpts-studio-ghibli-style-images-show-its-creative-power-but-raise-new-copyright-problems\\\/\",\"url\":\"https:\\\/\\\/world.edu\\\/chatgpts-studio-ghibli-style-images-show-its-creative-power-but-raise-new-copyright-problems\\\/\",\"name\":\"ChatGPT\u2019s Studio Ghibli-style images show its creative power \u2013 but raise new copyright problems - 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Selfies, family photos and even memes have been re-imagined with the soft pastel palette characteristic of the Japanese animation company founded by Hayao Miyazaki. This followed OpenAI\u2019s\u00a0latest update to ChatGPT. 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