{"id":75854,"date":"2025-02-12T00:07:42","date_gmt":"2025-02-12T05:07:42","guid":{"rendered":"https:\/\/world.edu\/?p=75854"},"modified":"2025-02-12T00:07:42","modified_gmt":"2025-02-12T05:07:42","slug":"online-brain-rot-is-undermining-our-ability-to-tell-meaningful-stories","status":"publish","type":"post","link":"https:\/\/world.edu\/online-brain-rot-is-undermining-our-ability-to-tell-meaningful-stories\/","title":{"rendered":"Online brain rot is undermining our ability to tell meaningful stories"},"content":{"rendered":"

\"\"<\/p>\n

I teach a course on the relationship between\u00a0social media and society<\/a>\u00a0at Durham College. As part of their assessments, I ask my students to reflect on their social media use.<\/p>\n

A recurring theme is that they cannot be separated from their smartphones. Many admit to spending significant time daily on social media watching short videos without a clear purpose and as a way to procrastinate on more productive activities.<\/p>\n

There is a term for this kind of behaviour and its impact on mental health, one that was recently named\u00a0Oxford Word of the Year 2024<\/a>: \u201cbrain rot\u201d \u2014 the deterioration of a person\u2019s mental or intellectual state, especially as the result of over-consuming trivial or unchallenging online content.<\/p>\n

For many adults, a diffuse addiction to the internet, or what clinical psychologists call\u00a0digital drugs<\/a>\u00a0(like online shopping, gaming, gambling, pornography), has become a widespread problem, especially since the lockdowns of the COVID-19 pandemic.<\/p>\n

When social media platforms emerged at the beginning of this century, they were welcomed for their potential to\u00a0empower individuals<\/a>,\u00a0facilitate storytelling<\/a>\u00a0and\u00a0connect communities<\/a>.<\/p>\n

While they do enable these possibilities, they also pose significant challenges to our relationship with truth and trust \u2014 two pillars of a functioning democracy. By spreading misinformation and\u00a0creating echo chambers<\/a>\u00a0that polarize communities, social media platforms have become a ground for the rise of \u201chate and extremism<\/a>.\u201d<\/p>\n

As a sociologist, I study pop culture. My colleagues and I at Toronto Metropolitan University (TMU) and the University of Ottawa recently published a report on\u00a0how cultural and identity narratives are evolving amid fast-developing digital technologies<\/a>.<\/p>\n

Shortened attention spans<\/strong><\/h4>\n

Among younger generations in the United States,\u00a0the average daily consumption is more than five hours on screens and 237 notifications<\/a>\u00a0\u2014 about one notification every four minutes.<\/p>\n

In a culture of constant connectivity, many young people are navigating a digital world of idealized images, from beauty influencers who subject them to unrealistic comparisons that often lead to feelings of\u00a0inadequacy and diminished self-worth<\/a>\u00a0to an online bro culture\u00a0that purveys a toxic form of masculinity<\/a>\u00a0as a path to success.<\/p>\n

For cultural theorist\u00a0Byung-Chul Han<\/a>, this is a sign of the decline in storytelling. Modern readers have lost the ability to engage deeply with narratives. The \u201clong, slow, lingering gaze\u201d that allows for daydreaming and true distraction has been replaced by a hyper-focused engagement with constant streams of information. As a result,\u00a0narration is in crisis<\/a>.<\/p>\n

Recently,\u00a0a team of researchers at TMU<\/a>\u00a0who study workplaces from the perspective of young workers created a\u00a0two-minute-and-40-second video<\/a>\u00a0to engage students on the topic of what young workers want from their work.<\/p>\n

Students couldn\u2019t follow the entire video and felt it was too long. As a result, the team had to edit it into a series of much shorter clips \u2014 some as brief as 16 seconds \u2014 so they could capture the attention of their audience. Should this come as a surprise?<\/p>\n

Modern media and technology constantly remind us to preserve our memory and protect our history. However,\u00a0memory is paradoxical<\/a>\u00a0in that it involves forgetting and absence with every act of remembrance.<\/p>\n

Online platforms, with their ephemeral content, risk contributing to a\u00a0cultural memory loss<\/a>\u00a0since so much of what\u2019s shared on these platforms is transitory and geared toward superficial engagement rather than meaningful cultural expression.<\/p>\n

When brains rot, truth fades<\/strong><\/h4>\n

In his memoir, American writer and naturalist Henry David Thoreau lamented society\u2019s declining capacity for deep thought and intellectual effort, favouring instead simple and superficial thinking.<\/p>\n

In 1854, he wrote in his book\u00a0Walden<\/em><\/a>:<\/p>\n

\u201cWhile England endeavors to cure the potato-rot, will not any endeavor to cure the brain-rot, which prevails so much more widely and fatally?\u201d<\/em><\/p><\/blockquote>\n

Thoreau may have seen a future where the U.S. would be led by a president who not only lacks the capacity for deep thought and self-reflection but also disregards historical facts and moral values.<\/p>\n

Despite his reputation as a\u00a0pathological liar<\/a>, Donald Trump exemplifies what philosopher Harry Frankfurt\u00a0defined as a bullshitter<\/a>\u00a0\u2014 a person who does not mislead in the way a liar does, by deliberately making false claims about reality, but rather by speaking without any regard for truth at all.<\/p>\n

Bullshitters shift the rules of conversation by making questions of truth and falsehood irrelevant. Lies and the truth simply become tools that can be used to tell their story \u2014 regardless of the facts.<\/p>\n

The bigger picture<\/strong><\/h4>\n

Georg Simmel<\/a>\u00a0was one of the first social scientists who expressed concern about the impact of modern life on mental health. In 1903, writing about Berlin, he described\u00a0blas\u00e9 attitude<\/a>\u00a0as a psychological condition that arises when the brain is subjected to an overwhelming number of stimuli. To cope, it develops a defense mechanism: becoming indifferent to its surroundings.<\/p>\n

One century later, when our online feeds are flooded with endless digital content, it is uncanny to revisit Simmel\u2019s observation. We must move beyond traditional diagnostic\u00a0digital literacy and competency frameworks<\/a>. The problem lies not only in the technology itself, but in the broader socio-economic system in which it operates \u2014\u00a0a consumer-capitalist-digital complex<\/a>\u00a0that is eroding our brains and cultures.<\/p>\n

Humans have always been fascinated by stories. We need them to\u00a0understand ourselves<\/a>. However, social media\u2019s profit-driven algorithms homogenize experiences and ultimately undermine cultural diversity. We have become storysellers instead of storytellers.<\/p>\n

Author Bio:<\/strong> Masoud Kianpour is Senior Research Fellow, Canada Excellence Research Chair in Migration and Integration program at Toronto Metropolitan University<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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