{"id":75393,"date":"2025-01-02T00:44:35","date_gmt":"2025-01-02T05:44:35","guid":{"rendered":"https:\/\/world.edu\/?p=75393"},"modified":"2025-01-02T00:44:35","modified_gmt":"2025-01-02T05:44:35","slug":"why-your-spin-bike-has-become-a-clothes-rack-and-what-you-can-do-about-it-according-to-behavioural-science","status":"publish","type":"post","link":"https:\/\/world.edu\/why-your-spin-bike-has-become-a-clothes-rack-and-what-you-can-do-about-it-according-to-behavioural-science\/","title":{"rendered":"Why your spin bike has become a clothes rack \u2013 and what you can do about it, according to behavioural science"},"content":{"rendered":"

\"\"<\/p>\n

Chances are that the end of the year has made you assess some of your 2024 New Year\u2019s resolutions. Perhaps you, like us, bought a home spin bike or rowing machine in January. Most likely by March, you realised you\u2019ve used it a lot less than you planned. And very probably by June, it has disappeared under a pile of clothes.<\/p>\n

You are not alone.\u00a0A recent Gallup survey<\/a>\u00a0shows seven out of ten adults plan to set goals for the next year. According to\u00a0statista<\/a>, the most common ones are health goals (exercise and diet) followed by saving money. This is why\u00a0exercise equipment sales<\/a>\u00a0peak in January.<\/p>\n

But\u00a0research<\/a>\u00a0shows a quarter of us fail to stick to our New Year resolutions after just one week and more than half within six months. At the end of two years, only 20% succeed.<\/p>\n

So why do we keep making resolutions \u2013 often accompanied by considerable expense \u2013 even though we keep breaking them, and what can we do to persevere? How can you redeem your spin bike? Recent insights from behavioural science hold some answers.<\/p>\n

Why we try, and why we fail<\/strong><\/h4>\n

You bought a spin bike because you are human.<\/p>\n

Other animals do not exercise. Many of them are goal-oriented (they chase or flee), but only\u00a0humans have the ability to pursue self-improvement<\/a>\u00a0to better achieve goals in the future. Exercise is an example of this.<\/p>\n

Psychologist Abraham Maslow famously put self-actualisation \u2013 fulfilling your potential \u2013\u00a0at the top of the hierarchy of human needs<\/a>. You want to be the fittest version of yourself you can be. It\u2019s only natural.<\/p>\n

The problem is that regular exercise involves willpower and discipline beyond most of us. Especially when faced with the choice between comfy couch and spin bike.\u00a0Your ambition may be willing<\/a>, but your flesh is weak. Exercise\u00a0feels<\/em>\u00a0hard.<\/p>\n

This is because our brains evolved in the Stone Age when\u00a0it made survival sense to loaf about<\/a>\u00a0whenever the opportunity arose. With limited food, our ancestors needed to conserve energy for the next chase or flight.<\/p>\n

This is true for other vices too, such as\u00a0binge eating<\/a>\u00a0or\u00a0gorging on sugary foods<\/a>. But these things are often counterproductive in the modern world where we consume a lot more energy than we normally expend.<\/p>\n

Self-regulation<\/strong><\/h4>\n

But your bike is also a beacon of hope. Even though our psychology is often at odds with modernity, we have a trump card: the ability to self-regulate. At our best, we can override daily temptations and move towards longer-term goals.<\/p>\n

Psychological research<\/a>\u00a0has identified two key ingredients to this (in addition to setting goals): monitoring your behaviour for any breaches, and correcting them whenever detected.<\/p>\n

You\u2019ve scored two out of three so far: you made the commitment to the bike and you noticed you failed to live up to it. Now it\u2019s time to work on the correction.<\/p>\n

Nudge yourself<\/strong><\/h4>\n

Zen masters turn weakness into strength. You too can use the human psychological failings from our evolution to your advantage. This is known as self-nudging: changing your own choices to make your best decisions more likely.<\/p>\n

An example is the \u201csunk cost fallacy\u201d, our tendency to base decisions on irrecoverable past expenses.<\/p>\n

Here is where the spin bike makes sense: having incurred the expense, you might have a\u00a0greater motivation<\/a>\u00a0to go on your own new bike than to go to the gym. Membership can easily be cancelled, but the bike has been bought.<\/p>\n

You could also go wholesale and\u00a0use the very tools governmental Behavioural Insights Units use, on yourself<\/a>. For example, policymakers use\u00a0the EAST framework<\/a>\u00a0to make our desired behaviours easy, attractive, social and timely for us.<\/p>\n

The spin bike at home is\u00a0easy to use<\/a>\u00a0compared with\u00a0changing into your fanciest lululemons<\/a>, packing your gear, driving to the gym and parking your car.<\/p>\n

It is also timely. You can use the home spin bike whenever it suits you without needing to queue for lockers, equipment and showers.<\/p>\n

Why not make it attractive too? Many home exercisers use a spoonful of sugar to help the medicine go down. In our house, the spin bike is permanently parked in front of the widescreen TV. Behavioural scientists call this\u00a0temptation bundling<\/a>.<\/p>\n

You can also make your spin bike experience social. This is the\u00a0Peloton phenomenon<\/a>: instructors, leader boards and interactions with the exercise community.<\/p>\n

Turn over a new leaf<\/strong><\/h4>\n

So should you try again in 2025? Yes.<\/p>\n

The new year is a natural opportunity for self-improvement due to the\u00a0fresh start effect<\/a>. Psychologist found events that mark the passage of time (birthdays, holidays, new years) allow people to mentally consign their failures to the past and start again with a clean slate. It\u2019s an uncanny tactic and it works.<\/p>\n

The lesson is that the end of the year provides a great opportunity to ring in much-needed changes. But that\u2019s not enough. You also need some simple strategies to help you stick to them.<\/p>\n

Author Bio:<\/strong> Swee-Hoon Chuah is Professor of Behavioural Economics, Tasmanian Behavioural Lab and Robert Hoffmann is Professor of Economics, Tasmanian Behavioural Lab both at the University of Tasmania<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Chances are that the end of the year has made you assess some of your 2024 New Year\u2019s resolutions. Perhaps you, like us, bought a home spin bike or rowing machine in January. Most likely by March, you realised you\u2019ve used it a lot less than you planned. And very probably by June, it has […]\n… learn more→<\/a><\/p>","protected":false},"author":33,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[109017],"tags":[2113],"coauthors":[11733],"class_list":["post-75393","post","type-post","status-publish","format-standard","hentry","category-health-care","tag-exercise"],"acf":[],"yoast_head":"\nWhy your spin bike has become a clothes rack \u2013 and what you can do about it, according to behavioural science - World leading higher education information and services<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/world.edu\/why-your-spin-bike-has-become-a-clothes-rack-and-what-you-can-do-about-it-according-to-behavioural-science\/\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:locale\" content=\"en_US\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:type\" content=\"article\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:title\" content=\"Why your spin bike has become a clothes rack \u2013 and what you can do about it, according to behavioural science - World leading higher education information and services\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:description\" content=\"Chances are that the end of the year has made you assess some of your 2024 New Year\u2019s resolutions. 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