{"id":75295,"date":"2024-12-23T00:08:05","date_gmt":"2024-12-23T05:08:05","guid":{"rendered":"https:\/\/world.edu\/?p=75295"},"modified":"2024-12-23T00:08:05","modified_gmt":"2024-12-23T05:08:05","slug":"ai-cant-do-your-christmas-shopping-just-yet-but-next-year-might-be-different","status":"publish","type":"post","link":"https:\/\/world.edu\/ai-cant-do-your-christmas-shopping-just-yet-but-next-year-might-be-different\/","title":{"rendered":"AI can\u2019t do your Christmas shopping just yet \u2013 but next year might be different"},"content":{"rendered":"

\"\"<\/p>\n

I\u2019m a computer scientist and a bad Christmas shopper. Over the weekend, I wondered whether AI systems might be able to help me out.<\/p>\n

Could I just prompt ChatGPT to pick a personalised gift for my cousin Johnny and have it shipped in time to reach him? Alas, the cheerful chatbot couldn\u2019t help, telling me it \u201ccan\u2019t make purchases or handle shipping directly\u201d.<\/p>\n

In the two years since ChatGPT launched, we have seen wave after wave of AI products and features promising to save us from mundane tasks. Yet so far, gift shopping is beyond them \u2013 apart from the odd built-in chatbot on a shopping site or app.<\/p>\n

However, things may be different by next Christmas. One thing many experts expect in 2025 is the rise of AI agents: bots that can take actions on your behalf in the real world.<\/p>\n

Agents are already here<\/strong><\/h4>\n

An AI agent can do more than just suggest where you can get a Santa suit. It can buy it for you and have it delivered to your door.<\/p>\n

And the vision for \u201cagentic AI\u201d is that teams of AI agents will work together. You would give your team of agents a prompt:<\/p>\n

I\u2019m cooking Christmas dinner this year. Find my closest Facebook friends, send them invites, make sure one of them is a chef and tell them to bring the turkey.<\/em><\/p><\/blockquote>\n

The agents would sort it all, without you ever having to lift a finger. Crucially, AI agents should have the ability to coordinate across multiple websites.<\/p>\n

In fact, limited AI agents are already here. A\u00a0report<\/a>\u00a0by AI developer Langchain claims 51% of respondents to its survey already use AI agents in production.<\/p>\n

In 2024, venture funds invested\u00a0an estimated US$1.8 billion<\/a>\u00a0in AI agent projects. Deloitte\u2019s latest\u00a0Global Predictions Report<\/a>\u00a0argues 25% of companies that use generative AI will launch agentic AI projects in 2025.<\/p>\n

Research firm Gartner\u00a0predicts<\/a>\u00a0that by 2028, 15% of day-to-day work decisions will be made by AI agents.<\/p>\n

Agents for everybody?<\/strong><\/h4>\n

We are also seeing agents for consumers beginning to emerge. These are systems that could potentially automate many browser-based tasks (including shopping).<\/p>\n

In October, Anthropic \u2013 the company behind the popular Claude generative AI bot \u2013 released a \u201ccomputer use<\/a>\u201d feature that allows the AI to take over a user\u2019s mouse and keyboard to browse and take actions on any website.<\/p>\n

Education expert Leon Furze created a\u00a0demo using computer use<\/a>\u00a0to automatically browse to a learning management system, open the page for an assignment, create text for the assignment, and click the submit button. All done automatically from a single text prompt.<\/p>\n

More recently, Google Deepmind released its own version,\u00a0Project Mariner<\/a>, which similarly allows an AI to autonomously navigate and carry out actions in the Chrome browser.<\/p>\n

Both these systems are still early versions, with Project Mariner only available to a trusted set of testers. But they hint at what\u2019s to come.<\/p>\n

You can\u2019t use either of these tools today to automate your Christmas shopping \u2013 at least, not easily. So what would be needed to make a truly useful Christmas shopping AI agent?<\/p>\n

The technology exists<\/strong><\/h4>\n

The technology side of a shopping agent is relatively straightforward. As a user, I might want to give a prompt such as<\/p>\n

Send photo gifts to my family in England. Select some fun family photos from my phone, search for a website that does photo gifts, order appropriate gifts for each family member, and send using my address book.<\/em><\/p><\/blockquote>\n

Executing this would require multiple AI agents: one to find the photos, one to find the shopping sites, one to personalise the gifts, a credit card agent to buy them, and an address-finding agent.<\/p>\n

Whether through computer use, Project Mariner, or some other AI agent platform, there is no technological reason why this can\u2019t be done today.<\/p>\n

The trust problem<\/strong><\/h4>\n

However, there are two significant barriers to making AI agents useful.<\/p>\n

First, and most obvious, is trust. Would you trust an AI agent with your credit card details?<\/p>\n

Despite two years of advances in AI since ChatGPT, hallucinations \u2013 where the AI doesn\u2019t know an answer and so simply makes something up \u2013 are still a problem.<\/p>\n

A\u00a0recent study<\/a>\u00a0showed that even in AI programming \u2013 one of the most popular and valuable uses of AI \u2013 52% of AI-generated answers to coding questions contained errors.<\/p>\n

It only takes one error from the AI to send Aunty Molly\u2019s gift to Uncle Joe. And let\u2019s just hope it\u2019s a harmless error such as poor gift matching, not leaking your bank account details.<\/p>\n

What agents need to know<\/strong><\/h4>\n

The second and less obvious barrier is that for AI agents to be useful, they need to understand context. Even with something relatively simple like buying gifts, context is everything.<\/p>\n

I have years of knowledge about what my mother likes. I won\u2019t always get it right, but I\u2019ll do a lot better than a generic AI response. This knowledge is usually tacit and there\u2019s simply no way ChatGPT can have access to the rich history of human interactions that lead to that perfect gift.<\/p>\n

Having said that, AI bots are already recording information about their users. To prove this, just ask ChatGPT, \u201cWhat do you know about me?\u201d Depending on your settings, you might be surprised by the answer.<\/p>\n

Perhaps at some point the AI systems we use regularly will know enough about us and our family that Christmas shopping can be fully automated.<\/p>\n

But this year, I will still have to attend to it myself. Bah humbug!<\/p>\n

Author Bio:<\/strong> Jon Whittle is Director of Data61<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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