{"id":74656,"date":"2024-10-25T00:05:41","date_gmt":"2024-10-25T04:05:41","guid":{"rendered":"https:\/\/world.edu\/?p=74656"},"modified":"2024-10-25T00:05:41","modified_gmt":"2024-10-25T04:05:41","slug":"your-next-favorite-story-wont-be-written-by-ai-but-it-could-be-someday","status":"publish","type":"post","link":"https:\/\/world.edu\/your-next-favorite-story-wont-be-written-by-ai-but-it-could-be-someday\/","title":{"rendered":"Your next favorite story won\u2019t be written by AI \u2013 but it could be someday"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-74657\" src=\"https:\/\/world.edu\/wp-content\/uploads\/2024\/10\/Write-a-Story.jpg\" alt=\"\" width=\"680\" height=\"363\" srcset=\"https:\/\/world.edu\/wp-content\/uploads\/2024\/10\/Write-a-Story.jpg 680w, https:\/\/world.edu\/wp-content\/uploads\/2024\/10\/Write-a-Story-250x133.jpg 250w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/p>\n<p>Stories define people \u2013 they shape our relationships, cultures and societies. Unlike other skills replaced by technology, storytelling has remained uniquely human, setting people apart from machines. But now, even storytelling is being challenged. Artificial intelligence, powered by vast datasets, can generate stories that sometimes rival, or even surpass, those written by humans.<\/p>\n<p>Creative professionals have been among the first to feel the threat of AI. Last year, Hollywood screenwriters protested,\u00a0<a href=\"https:\/\/theconversation.com\/what-are-hollywood-actors-and-writers-afraid-of-a-cinema-scholar-explains-how-ai-is-upending-the-movie-and-tv-business-210360\">demanding \u2013 and winning \u2013 protections against AI<\/a>\u00a0replacing their jobs. As\u00a0<a href=\"https:\/\/scholar.google.com\/citations?hl=en&amp;user=d5siCwsAAAAJ&amp;view_op=list_works&amp;sortby=pubdate\">university<\/a>\u00a0<a href=\"https:\/\/scholar.google.com\/citations?hl=en&amp;user=q5HkA5IAAAAJ&amp;view_op=list_works&amp;sortby=pubdate\">professors<\/a>, we\u2019ve seen student work that seems suspiciously AI-generated, which can be frustrating.<\/p>\n<p>Beyond the threat to livelihoods, AI\u2019s ability to craft compelling, humanlike stories also poses a societal risk: the spread of misinformation. Fake news, which once required significant effort,\u00a0<a href=\"https:\/\/apnews.com\/article\/artificial-intelligence-elections-disinformation-chatgpt-bc283e7426402f0b4baa7df280a4c3fd\">can now be produced with ease<\/a>. This is especially concerning because decades of research have shown that people are often\u00a0<a href=\"https:\/\/doi.org\/10.1111\/j.1468-2885.2002.tb00265.x\">more influenced by stories<\/a>\u00a0than by explicit arguments and entreaties.<\/p>\n<p>We set out to study how well AI-written stories stack up against those by human storytellers. We found that\u00a0<a href=\"https:\/\/doi.org\/10.1093\/joc\/jqae029\">AI storytelling is impressive, but<\/a>\u00a0professional writers needn\u2019t worry \u2013 at least not yet.<\/p>\n<h4><strong>The power of stories<\/strong><\/h4>\n<p>How do stories influence people? Their\u00a0<a href=\"https:\/\/doi.org\/10.1037\/0022-3514.79.5.701\">power often lies in transportation<\/a>\u00a0\u2013 the feeling of being transported to and fully immersed in an imagined world. You\u2019ve likely experienced this while losing yourself in the wizarding world of Harry Potter or 19th-century English society in \u201cPride and Prejudice.\u201d This kind of immersion lets you experience new places and understand others\u2019 perspectives, often influencing\u00a0<a href=\"https:\/\/doi.org\/10.1037\/0022-3514.79.5.701\">how you view your own life<\/a>\u00a0afterward.<\/p>\n<p>When you\u2019re transported by a story, you not only learn by observing, but your skepticism is also suspended. You\u2019re so engrossed in the storyline that you let your guard down, allowing the story to influence you\u00a0<a href=\"https:\/\/doi.org\/10.1037\/0022-3514.79.5.701\">without triggering skepticism<\/a>\u00a0in it or the feeling of being manipulated.<\/p>\n<p>Given the power of stories, can AI tell a good one? This question matters not only to those in creative industries but to everyone. A good story can change lives, as evidenced by\u00a0<a href=\"https:\/\/newworldlibrary.com\/product\/the-hero-with-a-thousand-faces\">mythical and nationalist narratives<\/a>\u00a0that have influenced wars and peace.<\/p>\n<div id=\"attachment_74658\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-74658\" class=\"size-full wp-image-74658\" src=\"https:\/\/world.edu\/wp-content\/uploads\/2024\/10\/storytelling.jpg\" alt=\"\" width=\"680\" height=\"445\" srcset=\"https:\/\/world.edu\/wp-content\/uploads\/2024\/10\/storytelling.jpg 680w, https:\/\/world.edu\/wp-content\/uploads\/2024\/10\/storytelling-250x164.jpg 250w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><p id=\"caption-attachment-74658\" class=\"wp-caption-text\">Storytelling can be powerfully influential \u2013 especially if people sense the human behind the words. georgeclerk\/E+ via Getty Images<\/p><\/div>\n<p>Studying whether AI can tell compelling stories also helps researchers like us understand what makes narratives effective. Unlike human writers, AI provides a controlled way to experiment with storytelling techniques.<\/p>\n<h4><strong>Head-to-head results<\/strong><\/h4>\n<p>In our experiments, we explored\u00a0<a href=\"https:\/\/doi.org\/10.1093\/joc\/jqae029\">whether AI could tell compelling stories<\/a>. We used descriptions from published studies to prompt ChatGPT to generate three narratives, then asked over 2,000 participants to read and rate their engagement with these stories. We labeled half as AI-written and half as human-written.<\/p>\n<p>Our results were mixed. In three experiments, participants found human-written stories to be generally more \u201ctransporting\u201d than AI-generated ones, regardless of how the source was labeled. However, they were not more likely to raise questions about AI-generated stories. In multiple cases, they even challenged them less than human-written ones. The one clear finding was that labeling a story as AI-written\u00a0<a href=\"https:\/\/doi.org\/10.1093\/joc\/jqae029\">made it less appealing<\/a>\u00a0to participants and led to more skepticism, no matter the actual author.<\/p>\n<p>Why is this the case? Linguistic analysis of the stories showed that AI-generated stories\u00a0<a href=\"https:\/\/doi.org\/10.1093\/joc\/jqae029\">tended to have longer paragraphs and sentences<\/a>, while human writers showed more stylistic diversity. AI writes coherently, with strong links between sentences and ideas, but\u00a0<a href=\"https:\/\/doi.org\/10.1093\/joc\/jqae029\">human writers vary more<\/a>, creating a richer experience. This also points to the possibility that prompting AI models to write in more diverse tones and styles may improve their storytelling.<\/p>\n<p>These findings provide an early look at AI\u2019s potential for storytelling. We also looked at research in\u00a0<a href=\"https:\/\/doi.org\/10.1086\/673383\">storytelling<\/a>,\u00a0<a href=\"https:\/\/doi.org\/10.1037\/0022-3514.79.5.701\">psychology<\/a>\u00a0and\u00a0<a href=\"https:\/\/doi.org\/10.1017\/CBO9781139167185\">philosophy<\/a>\u00a0to understand what makes a good story.<\/p>\n<p>We believe four things make stories engaging:\u00a0<a href=\"https:\/\/doi.org\/10.1093\/joc\/jqae029\">good writing, believability, creativity and lived experience<\/a>. AI is great at writing fluently and making stories believable. But creativity and real-life experiences are where AI falls short. Creativity means coming up with new ideas, while AI is designed to\u00a0<a href=\"https:\/\/doi.org\/10.1145\/3442188.3445922\">predict the most likely outcome<\/a>. And although AI can sound human, it lacks the real-life experiences that often make stories truly compelling.<\/p>\n<h4><strong>Closing in?<\/strong><\/h4>\n<p>It\u2019s too early to come to a definitive conclusion about whether AI can eventually be used for high-quality storytelling. AI is good at writing fluently and coherently, and its creativity may rival that of average writers. However, AI\u2019s strength lies in predictability. Its algorithms are designed to generate the most likely outcome based on data, which can make its stories appealing in a familiar way. This is similar to the concept of\u00a0<a href=\"https:\/\/doi.org\/10.1111\/j.1467-9280.1990.tb00079.x\">beauty in averageness<\/a>, the documented preference people have for composite images that represent the average face of a population. This predictability, though limiting true creativity, can\u00a0<a href=\"https:\/\/doi.org\/10.1093\/joc\/jqae029\">still resonate with audiences<\/a>.<\/p>\n<p>For now, screenwriters and novelists aren\u2019t at risk of losing their jobs. AI can tell stories, but they aren\u2019t quite on par with the best human storytellers. Still, as AI continues to evolve, we may see more compelling stories generated by machines, which could pose serious challenges, especially when they\u2019re used to spread misinformation.<\/p>\n<p><em><strong>Author Bios:<\/strong> Haoran Chu is Assistant Professor of Communications at the University of Florida and Sixiao Liu is Assistant Professor of Population Health Sciences at the University of Central Florida<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stories define people \u2013 they shape our relationships, cultures and societies. Unlike other skills replaced by technology, storytelling has remained uniquely human, setting people apart from machines. But now, even storytelling is being challenged. Artificial intelligence, powered by vast datasets, can generate stories that sometimes rival, or even surpass, those written by humans. Creative professionals [&hellip;]\n&hellip; <a href=\"https:\/\/world.edu\/your-next-favorite-story-wont-be-written-by-ai-but-it-could-be-someday\/\" class=\"more\">learn more&rarr;<\/a><\/p>","protected":false},"author":33,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[435136],"tags":[366216],"coauthors":[11733],"class_list":["post-74656","post","type-post","status-publish","format-standard","hentry","category-literature","tag-storytelling"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Your next favorite story won\u2019t be written by AI \u2013 but it could be someday - World leading higher education information and services<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/world.edu\/your-next-favorite-story-wont-be-written-by-ai-but-it-could-be-someday\/\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:locale\" content=\"en_US\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:type\" content=\"article\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:title\" content=\"Your next favorite story won\u2019t be written by AI \u2013 but it could be someday - World leading higher education information and services\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:description\" content=\"Stories define people \u2013 they shape our relationships, cultures and societies. Unlike other skills replaced by technology, storytelling has remained uniquely human, setting people apart from machines. But now, even storytelling is being challenged. Artificial intelligence, powered by vast datasets, can generate stories that sometimes rival, or even surpass, those written by humans. Creative professionals [&hellip;]\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:url\" content=\"https:\/\/world.edu\/your-next-favorite-story-wont-be-written-by-ai-but-it-could-be-someday\/\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:site_name\" content=\"World leading higher education information and services\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-25T04:05:41+00:00\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:image\" content=\"https:\/\/world.edu\/wp-content\/uploads\/2024\/10\/Write-a-Story.jpg\" class=\"yoast-seo-meta-tag\" \/>\n\t<meta property=\"og:image:width\" content=\"680\" class=\"yoast-seo-meta-tag\" \/>\n\t<meta property=\"og:image:height\" content=\"363\" class=\"yoast-seo-meta-tag\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" class=\"yoast-seo-meta-tag\" \/>\n<meta name=\"author\" content=\"Kevin\" class=\"yoast-seo-meta-tag\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" class=\"yoast-seo-meta-tag\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevin\" class=\"yoast-seo-meta-tag\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" class=\"yoast-seo-meta-tag\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" class=\"yoast-seo-meta-tag\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/world.edu\\\/your-next-favorite-story-wont-be-written-by-ai-but-it-could-be-someday\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/world.edu\\\/your-next-favorite-story-wont-be-written-by-ai-but-it-could-be-someday\\\/\"},\"author\":{\"name\":\"Kevin\",\"@id\":\"https:\\\/\\\/world.edu\\\/#\\\/schema\\\/person\\\/42c1c1d5ff7ffbdf0bd50ed94c6ae6ee\"},\"headline\":\"Your next favorite story won\u2019t be written by AI \u2013 but it could be someday\",\"datePublished\":\"2024-10-25T04:05:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/world.edu\\\/your-next-favorite-story-wont-be-written-by-ai-but-it-could-be-someday\\\/\"},\"wordCount\":906,\"image\":{\"@id\":\"https:\\\/\\\/world.edu\\\/your-next-favorite-story-wont-be-written-by-ai-but-it-could-be-someday\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/world.edu\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Write-a-Story.jpg\",\"keywords\":[\"storytelling\"],\"articleSection\":[\"Literature\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/world.edu\\\/your-next-favorite-story-wont-be-written-by-ai-but-it-could-be-someday\\\/\",\"url\":\"https:\\\/\\\/world.edu\\\/your-next-favorite-story-wont-be-written-by-ai-but-it-could-be-someday\\\/\",\"name\":\"Your next favorite story won\u2019t be written by AI \u2013 but it could be someday - World leading higher education information and services\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/world.edu\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/world.edu\\\/your-next-favorite-story-wont-be-written-by-ai-but-it-could-be-someday\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/world.edu\\\/your-next-favorite-story-wont-be-written-by-ai-but-it-could-be-someday\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/world.edu\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Write-a-Story.jpg\",\"datePublished\":\"2024-10-25T04:05:41+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/world.edu\\\/#\\\/schema\\\/person\\\/42c1c1d5ff7ffbdf0bd50ed94c6ae6ee\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/world.edu\\\/your-next-favorite-story-wont-be-written-by-ai-but-it-could-be-someday\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/world.edu\\\/your-next-favorite-story-wont-be-written-by-ai-but-it-could-be-someday\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/world.edu\\\/your-next-favorite-story-wont-be-written-by-ai-but-it-could-be-someday\\\/#primaryimage\",\"url\":\"https:\\\/\\\/world.edu\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Write-a-Story.jpg\",\"contentUrl\":\"https:\\\/\\\/world.edu\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Write-a-Story.jpg\",\"width\":680,\"height\":363},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/world.edu\\\/your-next-favorite-story-wont-be-written-by-ai-but-it-could-be-someday\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/world.edu\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Your next favorite story won\u2019t be written by AI \u2013 but it could be someday\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/world.edu\\\/#website\",\"url\":\"https:\\\/\\\/world.edu\\\/\",\"name\":\"World leading higher education information and services\",\"description\":\"Global Higher Education Jobs, University jobs, Lecturer &amp; 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