{"id":74326,"date":"2024-10-01T00:14:10","date_gmt":"2024-10-01T04:14:10","guid":{"rendered":"https:\/\/world.edu\/?p=74326"},"modified":"2024-10-01T00:14:10","modified_gmt":"2024-10-01T04:14:10","slug":"happy-sad-or-angry-ai-can-detect-emotions-in-text-according-to-new-research","status":"publish","type":"post","link":"https:\/\/world.edu\/happy-sad-or-angry-ai-can-detect-emotions-in-text-according-to-new-research\/","title":{"rendered":"Happy, sad or angry? AI can detect emotions in text according to new research"},"content":{"rendered":"

\"\"<\/p>\n

Artificial intelligence (AI) has begun to permeate many facets of the human experience. AI is not just a tool for analysing data \u2013 it\u2019s transforming the way we communicate, work and live. From ChatGP through to AI video generators, the lines between technology and parts of our lives have become increasingly blurred.<\/p>\n

But do these technological advances mean AI can identify our feelings online?<\/p>\n

In\u00a0our new research<\/a>\u00a0we examined whether AI could detect human emotions in posts on X (formerly Twitter).<\/p>\n

Our research focused on how emotions expressed in use posts about certain non-profit organisations can influence actions such as the decision to make donations to them at a later point.<\/p>\n

Using emotions to drive a response<\/h4>\n

Traditionally, researchers have relied on sentiment analysis, which categorises messages as positive, negative or neutral. While this method is simple and intuitive, it has limitations.<\/p>\n

Human emotions are far more nuanced. For example, anger and disappointment are both negative emotions, but they can provoke very different reactions. Angry customers may react much more strongly than disappointed ones in a business context.<\/p>\n

To address these limitations, we applied an AI model that could detect specific emotions \u2013 such as joy, anger, sadness and disgust \u2013 expressed in tweets.<\/p>\n

Our research found emotions expressed on X could serve as a representation of the public\u2019s general sentiments about specific non-profit organisations. These feelings had a direct impact on donation behaviour.<\/p>\n

Detecting emotions<\/strong><\/h4>\n

We used the \u201ctransformer transfer learning<\/a>\u201d model to detect emotions in text. Pre-trained on massive datasets by companies such as Google and Facebook, transformers are highly sophisticated AI algorithms that excel at understanding natural language (languages that have developed naturally as opposed to computer languages or code).<\/p>\n

We fine-tuned the model on a combination of four self-reported emotion datasets (over 3.6 million sentences) and seven other datasets (over 60,000 sentences). This allowed us to map out a wide range of emotions expressed online.<\/p>\n

For example, the model would detect joy as the dominant emotion when reading a X post such as,<\/p>\n

Starting our mornings in schools is the best! All smiles at #purpose #kids.<\/em><\/p><\/blockquote>\n

Conversely, the model would pick up on sadness in a tweet saying,<\/p>\n

I feel I have lost part of myself. I lost Mum over a month ago, Dad 13 years ago. I\u2019m lost and scared.<\/em><\/p><\/blockquote>\n

The model achieved an impressive 84% accuracy in detecting emotions from text, a noteworthy accomplishment in the field of AI.<\/p>\n

We then looked at tweets about two New Zealand-based organisations \u2013 the Fred Hollows Foundation and the University of Auckland. We\u00a0found<\/a>\u00a0tweets expressing sadness were more likely to drive donations to the Fred Hollows Foundation, while anger was linked to an increase in donations to the University of Auckland.<\/p>\n

Ethical questions as AI evolves<\/strong><\/h4>\n

Identifying specific emotions has significant implications for sectors such as marketing, education and health care.<\/p>\n

Being able to identify people\u2019s emotional responses in specific contexts online can support decision makers in responding to their individual customers or their broader market. Each specific emotion being expressed in social media posts online requires a different reaction from a company or organisation.<\/p>\n

Our research demonstrated that different emotions lead to different outcomes when it comes to donations.<\/p>\n

Knowing sadness in marketing messages can increase donations to non-profit organisations allows for more effective, emotionally resonant campaigns. Anger can motivate people to act in response to perceived injustice.<\/p>\n

While the transformer transfer learning model excels at detecting emotions in text, the next major breakthrough will come from integrating it with other data sources, such as voice tone or facial expressions, to create a more complete emotional profile.<\/p>\n

Imagine an AI that not only understands what you\u2019re writing but also how you\u2019re feeling. Clearly, such advances come with ethical challenges.<\/p>\n

If AI can read our emotions, how do we ensure this capability is used responsibly? How do we protect privacy? These are crucial questions that must be addressed as the technology continues to evolve.<\/p>\n

Author Bios:<\/strong> Sanghyub John Lee is on the Professional Casual Staff,Ho Seok Ahn is a Senior Research Fellow, Department of Electrical, Computer and Software Engineering and Leo Paas is Professor, Marketing all at the University of Auckland<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Artificial intelligence (AI) has begun to permeate many facets of the human experience. AI is not just a tool for analysing data \u2013 it\u2019s transforming the way we communicate, work and live. From ChatGP through to AI video generators, the lines between technology and parts of our lives have become increasingly blurred. But do these […]\n… learn more→<\/a><\/p>","protected":false},"author":33,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[434804],"tags":[435113],"coauthors":[11733],"class_list":["post-74326","post","type-post","status-publish","format-standard","hentry","category-artificial-intelligence","tag-emotions-in-text"],"acf":[],"yoast_head":"\nHappy, sad or angry? AI can detect emotions in text according to new research - World leading higher education information and services<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/world.edu\/happy-sad-or-angry-ai-can-detect-emotions-in-text-according-to-new-research\/\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:locale\" content=\"en_US\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:type\" content=\"article\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:title\" content=\"Happy, sad or angry? AI can detect emotions in text according to new research - World leading higher education information and services\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:description\" content=\"Artificial intelligence (AI) has begun to permeate many facets of the human experience. AI is not just a tool for analysing data \u2013 it\u2019s transforming the way we communicate, work and live. From ChatGP through to AI video generators, the lines between technology and parts of our lives have become increasingly blurred. But do these […]\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:url\" content=\"https:\/\/world.edu\/happy-sad-or-angry-ai-can-detect-emotions-in-text-according-to-new-research\/\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:site_name\" content=\"World leading higher education information and services\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-01T04:14:10+00:00\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:image\" content=\"https:\/\/world.edu\/wp-content\/uploads\/2024\/09\/emotions-in-text-.png\" class=\"yoast-seo-meta-tag\" \/>\n<meta name=\"author\" content=\"Kevin\" class=\"yoast-seo-meta-tag\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" class=\"yoast-seo-meta-tag\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevin\" class=\"yoast-seo-meta-tag\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" class=\"yoast-seo-meta-tag\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" class=\"yoast-seo-meta-tag\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/world.edu\\\/happy-sad-or-angry-ai-can-detect-emotions-in-text-according-to-new-research\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/world.edu\\\/happy-sad-or-angry-ai-can-detect-emotions-in-text-according-to-new-research\\\/\"},\"author\":{\"name\":\"Kevin\",\"@id\":\"https:\\\/\\\/world.edu\\\/#\\\/schema\\\/person\\\/42c1c1d5ff7ffbdf0bd50ed94c6ae6ee\"},\"headline\":\"Happy, sad or angry? AI can detect emotions in text according to new research\",\"datePublished\":\"2024-10-01T04:14:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/world.edu\\\/happy-sad-or-angry-ai-can-detect-emotions-in-text-according-to-new-research\\\/\"},\"wordCount\":709,\"image\":{\"@id\":\"https:\\\/\\\/world.edu\\\/happy-sad-or-angry-ai-can-detect-emotions-in-text-according-to-new-research\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/world.edu\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/emotions-in-text-.png\",\"keywords\":[\"emotions in text\"],\"articleSection\":[\"Artificial Intelligence\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/world.edu\\\/happy-sad-or-angry-ai-can-detect-emotions-in-text-according-to-new-research\\\/\",\"url\":\"https:\\\/\\\/world.edu\\\/happy-sad-or-angry-ai-can-detect-emotions-in-text-according-to-new-research\\\/\",\"name\":\"Happy, sad or angry? AI can detect emotions in text according to new research - World leading higher education information and services\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/world.edu\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/world.edu\\\/happy-sad-or-angry-ai-can-detect-emotions-in-text-according-to-new-research\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/world.edu\\\/happy-sad-or-angry-ai-can-detect-emotions-in-text-according-to-new-research\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/world.edu\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/emotions-in-text-.png\",\"datePublished\":\"2024-10-01T04:14:10+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/world.edu\\\/#\\\/schema\\\/person\\\/42c1c1d5ff7ffbdf0bd50ed94c6ae6ee\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/world.edu\\\/happy-sad-or-angry-ai-can-detect-emotions-in-text-according-to-new-research\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/world.edu\\\/happy-sad-or-angry-ai-can-detect-emotions-in-text-according-to-new-research\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/world.edu\\\/happy-sad-or-angry-ai-can-detect-emotions-in-text-according-to-new-research\\\/#primaryimage\",\"url\":\"https:\\\/\\\/world.edu\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/emotions-in-text-.png\",\"contentUrl\":\"https:\\\/\\\/world.edu\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/emotions-in-text-.png\",\"width\":680,\"height\":388},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/world.edu\\\/happy-sad-or-angry-ai-can-detect-emotions-in-text-according-to-new-research\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/world.edu\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Happy, sad or angry? AI can detect emotions in text according to new research\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/world.edu\\\/#website\",\"url\":\"https:\\\/\\\/world.edu\\\/\",\"name\":\"World leading higher education information and services\",\"description\":\"Global Higher Education Jobs, University jobs, Lecturer & tenure jobs.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/world.edu\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/world.edu\\\/#\\\/schema\\\/person\\\/42c1c1d5ff7ffbdf0bd50ed94c6ae6ee\",\"name\":\"Kevin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1e8d491a5f9b9bf3db67c9e46abbba7bb06b26b458bd5025c55e0a4b9b60ea8a?s=96&d=mm&r=g8ba4c352a279c450aa9435d770c1ebf4\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1e8d491a5f9b9bf3db67c9e46abbba7bb06b26b458bd5025c55e0a4b9b60ea8a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1e8d491a5f9b9bf3db67c9e46abbba7bb06b26b458bd5025c55e0a4b9b60ea8a?s=96&d=mm&r=g\",\"caption\":\"Kevin\"},\"description\":\"Kevin is founder of the world.edu project. The past 28 years have been involved in publishing to the education sector in print and the internet. Kevin has a degree in Education and has a many years experience in developing companies and projects.\",\"sameAs\":[\"https:\\\/\\\/world.edu\"],\"url\":\"https:\\\/\\\/world.edu\\\/author\\\/kevin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Happy, sad or angry? AI can detect emotions in text according to new research - World leading higher education information and services","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/world.edu\/happy-sad-or-angry-ai-can-detect-emotions-in-text-according-to-new-research\/","og_locale":"en_US","og_type":"article","og_title":"Happy, sad or angry? AI can detect emotions in text according to new research - World leading higher education information and services","og_description":"Artificial intelligence (AI) has begun to permeate many facets of the human experience. AI is not just a tool for analysing data \u2013 it\u2019s transforming the way we communicate, work and live. From ChatGP through to AI video generators, the lines between technology and parts of our lives have become increasingly blurred. But do these […]","og_url":"https:\/\/world.edu\/happy-sad-or-angry-ai-can-detect-emotions-in-text-according-to-new-research\/","og_site_name":"World leading higher education information and services","article_published_time":"2024-10-01T04:14:10+00:00","og_image":[{"url":"https:\/\/world.edu\/wp-content\/uploads\/2024\/09\/emotions-in-text-.png","type":"","width":"","height":""}],"author":"Kevin","twitter_misc":{"Written by":"Kevin","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/world.edu\/happy-sad-or-angry-ai-can-detect-emotions-in-text-according-to-new-research\/#article","isPartOf":{"@id":"https:\/\/world.edu\/happy-sad-or-angry-ai-can-detect-emotions-in-text-according-to-new-research\/"},"author":{"name":"Kevin","@id":"https:\/\/world.edu\/#\/schema\/person\/42c1c1d5ff7ffbdf0bd50ed94c6ae6ee"},"headline":"Happy, sad or angry? AI can detect emotions in text according to new research","datePublished":"2024-10-01T04:14:10+00:00","mainEntityOfPage":{"@id":"https:\/\/world.edu\/happy-sad-or-angry-ai-can-detect-emotions-in-text-according-to-new-research\/"},"wordCount":709,"image":{"@id":"https:\/\/world.edu\/happy-sad-or-angry-ai-can-detect-emotions-in-text-according-to-new-research\/#primaryimage"},"thumbnailUrl":"https:\/\/world.edu\/wp-content\/uploads\/2024\/09\/emotions-in-text-.png","keywords":["emotions in text"],"articleSection":["Artificial Intelligence"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/world.edu\/happy-sad-or-angry-ai-can-detect-emotions-in-text-according-to-new-research\/","url":"https:\/\/world.edu\/happy-sad-or-angry-ai-can-detect-emotions-in-text-according-to-new-research\/","name":"Happy, sad or angry? AI can detect emotions in text according to new research - World leading higher education information and services","isPartOf":{"@id":"https:\/\/world.edu\/#website"},"primaryImageOfPage":{"@id":"https:\/\/world.edu\/happy-sad-or-angry-ai-can-detect-emotions-in-text-according-to-new-research\/#primaryimage"},"image":{"@id":"https:\/\/world.edu\/happy-sad-or-angry-ai-can-detect-emotions-in-text-according-to-new-research\/#primaryimage"},"thumbnailUrl":"https:\/\/world.edu\/wp-content\/uploads\/2024\/09\/emotions-in-text-.png","datePublished":"2024-10-01T04:14:10+00:00","author":{"@id":"https:\/\/world.edu\/#\/schema\/person\/42c1c1d5ff7ffbdf0bd50ed94c6ae6ee"},"breadcrumb":{"@id":"https:\/\/world.edu\/happy-sad-or-angry-ai-can-detect-emotions-in-text-according-to-new-research\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/world.edu\/happy-sad-or-angry-ai-can-detect-emotions-in-text-according-to-new-research\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/world.edu\/happy-sad-or-angry-ai-can-detect-emotions-in-text-according-to-new-research\/#primaryimage","url":"https:\/\/world.edu\/wp-content\/uploads\/2024\/09\/emotions-in-text-.png","contentUrl":"https:\/\/world.edu\/wp-content\/uploads\/2024\/09\/emotions-in-text-.png","width":680,"height":388},{"@type":"BreadcrumbList","@id":"https:\/\/world.edu\/happy-sad-or-angry-ai-can-detect-emotions-in-text-according-to-new-research\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/world.edu\/"},{"@type":"ListItem","position":2,"name":"Happy, sad or angry? AI can detect emotions in text according to new research"}]},{"@type":"WebSite","@id":"https:\/\/world.edu\/#website","url":"https:\/\/world.edu\/","name":"World leading higher education information and services","description":"Global Higher Education Jobs, University jobs, Lecturer & tenure jobs.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/world.edu\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/world.edu\/#\/schema\/person\/42c1c1d5ff7ffbdf0bd50ed94c6ae6ee","name":"Kevin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/1e8d491a5f9b9bf3db67c9e46abbba7bb06b26b458bd5025c55e0a4b9b60ea8a?s=96&d=mm&r=g8ba4c352a279c450aa9435d770c1ebf4","url":"https:\/\/secure.gravatar.com\/avatar\/1e8d491a5f9b9bf3db67c9e46abbba7bb06b26b458bd5025c55e0a4b9b60ea8a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1e8d491a5f9b9bf3db67c9e46abbba7bb06b26b458bd5025c55e0a4b9b60ea8a?s=96&d=mm&r=g","caption":"Kevin"},"description":"Kevin is founder of the world.edu project. The past 28 years have been involved in publishing to the education sector in print and the internet. Kevin has a degree in Education and has a many years experience in developing companies and projects.","sameAs":["https:\/\/world.edu"],"url":"https:\/\/world.edu\/author\/kevin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/world.edu\/wp-json\/wp\/v2\/posts\/74326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/world.edu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/world.edu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/world.edu\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/world.edu\/wp-json\/wp\/v2\/comments?post=74326"}],"version-history":[{"count":2,"href":"https:\/\/world.edu\/wp-json\/wp\/v2\/posts\/74326\/revisions"}],"predecessor-version":[{"id":74330,"href":"https:\/\/world.edu\/wp-json\/wp\/v2\/posts\/74326\/revisions\/74330"}],"wp:attachment":[{"href":"https:\/\/world.edu\/wp-json\/wp\/v2\/media?parent=74326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/world.edu\/wp-json\/wp\/v2\/categories?post=74326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/world.edu\/wp-json\/wp\/v2\/tags?post=74326"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/world.edu\/wp-json\/wp\/v2\/coauthors?post=74326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}