{"id":73731,"date":"2024-08-07T00:13:33","date_gmt":"2024-08-07T04:13:33","guid":{"rendered":"https:\/\/world.edu\/?p=73731"},"modified":"2024-08-07T00:13:33","modified_gmt":"2024-08-07T04:13:33","slug":"a-us-court-has-ruled-google-is-an-illegal-monopoly-and-the-internet-might-never-be-the-same","status":"publish","type":"post","link":"https:\/\/world.edu\/a-us-court-has-ruled-google-is-an-illegal-monopoly-and-the-internet-might-never-be-the-same\/","title":{"rendered":"A US Court has ruled Google is an illegal monopoly \u2013 and the internet might never be the same"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-73732\" src=\"https:\/\/world.edu\/wp-content\/uploads\/2024\/08\/googlemonopoly.jpeg\" alt=\"\" width=\"680\" height=\"458\" srcset=\"https:\/\/world.edu\/wp-content\/uploads\/2024\/08\/googlemonopoly.jpeg 680w, https:\/\/world.edu\/wp-content\/uploads\/2024\/08\/googlemonopoly-250x168.jpeg 250w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/p>\n<p>On Monday a US federal judge ruled Google has violated antitrust laws,\u00a0<a href=\"https:\/\/edition.cnn.com\/2024\/08\/05\/business\/google-loses-antitrust-lawsuit-doj\/index.html\">saying<\/a>\u00a0the organisation<\/p>\n<blockquote><p><em>is a monopolist, and it has acted as one to maintain its monopoly.<\/em><\/p><\/blockquote>\n<p>Google disputes the ruling. Its president of global affairs, Kent Walker, said \u201cthis decision recognises that Google offers the best search engine, but concludes that we shouldn\u2019t be allowed to make it easily available\u201d.<br \/>\n<cenyter><\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">Calling all <a href=\"https:\/\/twitter.com\/hashtag\/developers?src=hash&amp;ref_src=twsrc%5Etfw\">#developers<\/a>! <\/p>\n<p>Innovate with our real-time and historical data on the X API.<\/p>\n<p>Get started with Pro<\/p>\n<p>&mdash; Developers (@XDevelopers) <a href=\"https:\/\/twitter.com\/XDevelopers\/status\/1740386052446060725?ref_src=twsrc%5Etfw\">December 28, 2023<\/a><\/p><\/blockquote>\n<p> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/center><\/p>\n<p>Nevertheless, the landmark decision has shaken the foundation of Google\u2019s business, its search engine. For well over a decade, Google has been the dominant search engine in the market. The tech giant reportedly\u00a0<a href=\"https:\/\/www.theguardian.com\/technology\/article\/2024\/aug\/05\/google-loses-antitrust-lawsuit\">controls<\/a>\u00a0around 90% of the US online search market, leaving little room for competitors to make any claim.<\/p>\n<p>Google has been able to maintain this dominance through\u00a0<a href=\"https:\/\/www.smh.com.au\/business\/companies\/google-is-a-monopolist-us-judge-finds-in-landmark-antitrust-case-20240806-p5jzvy.html\">exclusive contracts<\/a>\u00a0with companies such as Apple and Samsung, which enable Google to be the default search engine on their platforms.<\/p>\n<p>These monopolistic practices have allowed Google to charge high prices for search advertising. Being the default browser across many platforms, this search engine has become the easiest, quickest and most reliable resource for most people. This has reinforced the company\u2019s online advertising business, leaving little room for competitors to offer comparable services at more reasonable prices.<\/p>\n<h4><strong>What does this mean for Google?<\/strong><\/h4>\n<p>A separate proceeding will be held to determine what penalties Google and its parent company, Alphabet, will face. However, it is likely the tech giant will be hit with both monetary penalties and enforced mitigations aimed at reducing its dominance.<\/p>\n<p>Historically, fines have not been the sole method of enforcing antitrust laws as they do not demonstrate long-term impacts. This is especially true for a multi-trillion-dollar organisation such as Google.<\/p>\n<p>Some of the mitigations which may be imposed include the\u00a0<a href=\"https:\/\/edition.cnn.com\/2024\/08\/05\/business\/google-loses-antitrust-lawsuit-doj\/index.html\">implementation of a \u201cchoice screen\u201d<\/a>. This would allow users to pick between other available search engines, instead of having Google as the default option.<\/p>\n<p>This is not the first time Google has been found guilty of breaching antitrust laws. Over the past decade it has been\u00a0<a href=\"https:\/\/theconversation.com\/why-are-apple-amazon-google-and-meta-facing-antitrust-lawsuits-and-huge-fines-and-will-it-protect-consumers-221501\">fined<\/a>\u00a0a total of \u20ac8.25 billion (A$13.6 billion) by the European Union for three separate breaches of the union\u2019s antitrust laws.<\/p>\n<p>Antitrust laws are\u00a0<a href=\"https:\/\/scholarship.law.columbia.edu\/cgi\/viewcontent.cgi?article=2977&amp;context=faculty_scholarship\">enforced<\/a>\u00a0at domestic levels, and breaches of these laws are specific to domestic markets. This is why Google is facing these charges across two different continents.<\/p>\n<p>Google has\u00a0<a href=\"https:\/\/www.reuters.com\/technology\/google-last-ditch-effort-overturn-26-bln-eu-antitrust-fine-2023-09-19\/\">continued<\/a>\u00a0to appeal the EU fines over the years. Walker has already confirmed that the company will appeal the US decision.<\/p>\n<h4><strong>What does this mean for internet users?<\/strong><\/h4>\n<p>Antitrust laws are designed to enhance competition. They exist to protect consumers by prohibiting business practices that promote unfair monopolies, suppress competition and enforce dominance or power.<\/p>\n<p>The dominance that Google has held over other search engines has created a concentrated market that has prevented smaller competitors from operating equitably.<\/p>\n<p>This is why Google can charge high advertising prices, because there is slim competition in terms of visibility.<\/p>\n<p>The recent US ruling, alongside the EU rulings, may be the first steps towards opening the tech market up to other competitors. In turn, this may promote more equitable competition, which would be a win for consumers.<\/p>\n<p>Competition fuels\u00a0<a href=\"https:\/\/www.publicaccountant.com.au\/features\/a-lack-of-competition-is-hurting-consumers-and-the-economy-2\">incentives for innovation<\/a>. When there is only one option available, as often seems to be the case with search engines, this incentive is suffocated under the dominance of one monopolistic player.<\/p>\n<p>While antitrust laws are only enforced at domestic levels, hopefully the outcomes of the EU and US rulings will have flow-on effects that extend beyond these markets.<\/p>\n<h4><strong>What does this mean for the race for AI supremacy?<\/strong><\/h4>\n<p>During the trial, some\u00a0<a href=\"https:\/\/edition.cnn.com\/2024\/08\/05\/business\/google-loses-antitrust-lawsuit-doj\/index.html\">concerns<\/a>\u00a0were raised around how Google\u2019s monopolised position as the default search engine has unfairly benefited it in the artificial intelligence (AI) race.<\/p>\n<p>The default agreements and terms of conditions of the Google search engine has enabled the organisation to access enormous amounts of user search data, which can be used to train AI models. The easy access to this data may act as a gateway for Google to establish a position of dominance in AI.<\/p>\n<p>Dismantling Google as the default search engine on platforms such as Apple and Samsung could shift Google\u2019s position in the race for AI supremacy.<\/p>\n<p>As such, it may also shift the future trajectory of the entire internet.<\/p>\n<p><em><strong>Author Bio:<\/strong> Zena Assaad is a Senior Lecturer, School of Engineering at the Australian National University<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On Monday a US federal judge ruled Google has violated antitrust laws,\u00a0saying\u00a0the organisation is a monopolist, and it has acted as one to maintain its monopoly. Google disputes the ruling. Its president of global affairs, Kent Walker, said \u201cthis decision recognises that Google offers the best search engine, but concludes that we shouldn\u2019t be allowed [&hellip;]\n&hellip; <a href=\"https:\/\/world.edu\/a-us-court-has-ruled-google-is-an-illegal-monopoly-and-the-internet-might-never-be-the-same\/\" class=\"more\">learn more&rarr;<\/a><\/p>","protected":false},"author":33,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[434724],"tags":[2564],"coauthors":[11733],"class_list":["post-73731","post","type-post","status-publish","format-standard","hentry","category-internet","tag-internet-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A US Court has ruled Google is an illegal monopoly \u2013 and the internet might never be the same - World leading higher education information and services<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/world.edu\/a-us-court-has-ruled-google-is-an-illegal-monopoly-and-the-internet-might-never-be-the-same\/\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:locale\" content=\"en_US\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:type\" content=\"article\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:title\" content=\"A US Court has ruled Google is an illegal monopoly \u2013 and the internet might never be the same - World leading higher education information and services\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:description\" content=\"On Monday a US federal judge ruled Google has violated antitrust laws,\u00a0saying\u00a0the organisation is a monopolist, and it has acted as one to maintain its monopoly. 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Its president of global affairs, Kent Walker, said \u201cthis decision recognises that Google offers the best search engine, but concludes that we shouldn\u2019t be allowed [&hellip;]\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:url\" content=\"https:\/\/world.edu\/a-us-court-has-ruled-google-is-an-illegal-monopoly-and-the-internet-might-never-be-the-same\/\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:site_name\" content=\"World leading higher education information and services\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-07T04:13:33+00:00\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:image\" content=\"https:\/\/world.edu\/wp-content\/uploads\/2024\/08\/googlemonopoly.jpeg\" class=\"yoast-seo-meta-tag\" \/>\n<meta name=\"author\" content=\"Kevin\" class=\"yoast-seo-meta-tag\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" class=\"yoast-seo-meta-tag\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevin\" class=\"yoast-seo-meta-tag\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" class=\"yoast-seo-meta-tag\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" class=\"yoast-seo-meta-tag\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/world.edu\\\/a-us-court-has-ruled-google-is-an-illegal-monopoly-and-the-internet-might-never-be-the-same\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/world.edu\\\/a-us-court-has-ruled-google-is-an-illegal-monopoly-and-the-internet-might-never-be-the-same\\\/\"},\"author\":{\"name\":\"Kevin\",\"@id\":\"https:\\\/\\\/world.edu\\\/#\\\/schema\\\/person\\\/42c1c1d5ff7ffbdf0bd50ed94c6ae6ee\"},\"headline\":\"A US Court has ruled Google is an illegal monopoly \u2013 and the internet might never be the same\",\"datePublished\":\"2024-08-07T04:13:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/world.edu\\\/a-us-court-has-ruled-google-is-an-illegal-monopoly-and-the-internet-might-never-be-the-same\\\/\"},\"wordCount\":763,\"image\":{\"@id\":\"https:\\\/\\\/world.edu\\\/a-us-court-has-ruled-google-is-an-illegal-monopoly-and-the-internet-might-never-be-the-same\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/world.edu\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/googlemonopoly.jpeg\",\"keywords\":[\"Internet\"],\"articleSection\":[\"Internet\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/world.edu\\\/a-us-court-has-ruled-google-is-an-illegal-monopoly-and-the-internet-might-never-be-the-same\\\/\",\"url\":\"https:\\\/\\\/world.edu\\\/a-us-court-has-ruled-google-is-an-illegal-monopoly-and-the-internet-might-never-be-the-same\\\/\",\"name\":\"A US Court has ruled Google is an illegal monopoly \u2013 and the internet might never be the same - 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