{"id":72978,"date":"2024-05-28T00:33:27","date_gmt":"2024-05-28T04:33:27","guid":{"rendered":"https:\/\/world.edu\/?p=72978"},"modified":"2024-05-28T00:33:27","modified_gmt":"2024-05-28T04:33:27","slug":"eat-a-rock-a-day-put-glue-on-your-pizza-how-googles-ai-is-losing-touch-with-reality","status":"publish","type":"post","link":"https:\/\/world.edu\/eat-a-rock-a-day-put-glue-on-your-pizza-how-googles-ai-is-losing-touch-with-reality\/","title":{"rendered":"Eat a rock a day, put glue on your pizza: how Google\u2019s AI is losing touch with reality"},"content":{"rendered":"

\"\"<\/p>\n

Google has rolled out its\u00a0latest experimental search feature<\/a>\u00a0on Chrome, Firefox and the Google app browser to hundreds of millions of users. \u201cAI Overviews\u201d saves you clicking on links by using generative AI \u2014 the same technology that powers rival product ChatGPT \u2014 to provide summaries of the search results. Ask \u201chow to keep bananas fresh for longer\u201d and it uses AI to generate a useful summary of tips such as storing them in a cool, dark place and away from other fruits like apples.<\/p>\n

But ask it a left-field question and the results can be disastrous, or even dangerous. Google is currently scrambling to\u00a0fix these problems one by one<\/a>, but it is a PR disaster for the search giant and a challenging game of whack-a-mole.<\/p>\n

\"\"

Google\u2019s AI Overviews may damage the tech giant\u2019s reputation for providing reliable results. Google \/ The Conversation<\/p><\/div>\n

AI Overviews helpfully tells you that \u201cWhack-A-Mole is a classic arcade game where players use a mallet to hit moles that pop up at random for points. The game was invented in Japan in 1975 by the amusement manufacturer TOGO and was originally called Mogura Taiji or Mogura Tataki.\u201d<\/p>\n

But AI Overviews also tells you that \u201castronauts have met cats on the moon<\/a>, played with them, and provided care\u201d. More worryingly, it also recommends \u201cyou should\u00a0eat at least one small rock per day<\/a>\u201d as \u201crocks are a vital source of minerals and vitamins\u201d, and suggests putting\u00a0glue in pizza topping<\/a>.<\/p>\n

Why is this happening?<\/strong><\/h4>\n

One fundamental problem is that generative AI tools don\u2019t know what is true, just what is popular. For example, there aren\u2019t a lot of articles on the web about eating rocks as it is so self-evidently a bad idea.<\/p>\n

There is, however, a well-read\u00a0satirical article<\/a>\u00a0from The Onion about eating rocks. And so Google\u2019s AI based its summary on what was popular, not what was true.<\/p>\n

\"\"

Some AI Overview results appear to have mistaken jokes and parodies for factual information. Google \/ The Conversation<\/p><\/div>\n

Another problem is that generative AI tools don\u2019t have our values. They\u2019re trained on a large chunk of the web.<\/p>\n

And while sophisticated techniques (that go by exotic names such as \u201creinforcement learning from human feedback<\/a>\u201d or RLHF) are used to eliminate the worst, it is unsurprising they reflect some of the biases, conspiracy theories and worse to be found on the web. Indeed, I am always amazed how polite and well-behaved AI chatbots are, given what they\u2019re trained on.<\/p>\n

Is this the future of search?<\/strong><\/h4>\n

If this is really the future of search, then we\u2019re in for a bumpy ride. Google is, of course,\u00a0playing catch-up<\/a>\u00a0with OpenAI and Microsoft.<\/p>\n

The financial incentives to lead the AI race are\u00a0immense<\/a>. Google is therefore being less prudent than in the past in pushing the technology out into users\u2019 hands.<\/p>\n

In 2023, Google chief executive Sundar Pichai\u00a0said<\/a>:<\/p>\n

We\u2019ve been cautious. There are areas where we\u2019ve chosen not to be the first to put a product out. We\u2019ve set up good structures around responsible AI. You will continue to see us take our time.<\/p><\/blockquote>\n

That no longer appears to be so true, as\u00a0Google responds to criticisms<\/a>\u00a0that it has become a large and lethargic competitor.<\/p>\n

A risky move<\/strong><\/h4>\n

It\u2019s a risky strategy for Google. It risks losing the trust that the public has in Google being the place to find (correct) answers to questions.<\/p>\n

But Google also risks undermining its own billion-dollar business model. If we no longer click on links, just read their summary, how does Google continue to make money?<\/p>\n

The risks are not restricted to Google. I fear such use of AI might be harmful for society more broadly. Truth is already a somewhat contested and fungible idea. AI untruths are likely to make this worse.<\/p>\n

In a decade\u2019s time, we may look back at 2024 as the golden age of the web, when most of it was quality human-generated content, before the bots took over and\u00a0filled the web<\/a>\u00a0with synthetic and increasingly low-quality\u00a0AI-generated content<\/a>.<\/p>\n

Has AI started breathing its own exhaust?<\/strong><\/h4>\n

The second generation of large language models are likely and unintentionally being trained on some of the\u00a0outputs of the first generation<\/a>. And lots of AI startups are touting the benefits of training on\u00a0synthetic, AI-generated data<\/a>.<\/p>\n

But training on the exhaust fumes of current AI models\u00a0risks amplifying even small biases and errors<\/a>. Just as breathing in exhaust fumes is bad for humans, it is bad for AI.<\/p>\n

These concerns fit into a much bigger picture. Globally,\u00a0more than US$400 million<\/a>\u00a0(A$600 million) is being invested in AI every day. And governments are only now just waking up to the idea we might need guardrails and regulation to ensure AI is used responsibly, given this torrent of investment.<\/p>\n

Pharmaceutical companies aren\u2019t allowed to release drugs that are harmful. Nor are car companies. But so far, tech companies have largely been allowed to do what they like.<\/p>\n

Author Bio: <\/strong>Toby Walsh is Professor of AI, Research Group Leader at UNSW Sydney<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Google has rolled out its\u00a0latest experimental search feature\u00a0on Chrome, Firefox and the Google app browser to hundreds of millions of users. \u201cAI Overviews\u201d saves you clicking on links by using generative AI \u2014 the same technology that powers rival product ChatGPT \u2014 to provide summaries of the search results. Ask \u201chow to keep bananas fresh […]\n… learn more→<\/a><\/p>","protected":false},"author":33,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[434804],"tags":[434957],"coauthors":[11733],"class_list":["post-72978","post","type-post","status-publish","format-standard","hentry","category-artificial-intelligence","tag-ai-overviews"],"acf":[],"yoast_head":"\nEat a rock a day, put glue on your pizza: how Google\u2019s AI is losing touch with reality - World leading higher education information and services<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/world.edu\/eat-a-rock-a-day-put-glue-on-your-pizza-how-googles-ai-is-losing-touch-with-reality\/\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:locale\" content=\"en_US\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:type\" content=\"article\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:title\" content=\"Eat a rock a day, put glue on your pizza: how Google\u2019s AI is losing touch with reality - World leading higher education information and services\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:description\" content=\"Google has rolled out its\u00a0latest experimental search feature\u00a0on Chrome, Firefox and the Google app browser to hundreds of millions of users. \u201cAI Overviews\u201d saves you clicking on links by using generative AI \u2014 the same technology that powers rival product ChatGPT \u2014 to provide summaries of the search results. 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