{"id":72457,"date":"2024-04-11T01:21:47","date_gmt":"2024-04-11T05:21:47","guid":{"rendered":"https:\/\/world.edu\/?p=72457"},"modified":"2024-04-11T01:21:47","modified_gmt":"2024-04-11T05:21:47","slug":"from-side-hustles-to-sleeping-streams-the-truth-behind-the-passive-income-hype","status":"publish","type":"post","link":"https:\/\/world.edu\/from-side-hustles-to-sleeping-streams-the-truth-behind-the-passive-income-hype\/","title":{"rendered":"From side hustles to sleeping streams: The truth behind the passive income hype"},"content":{"rendered":"

\"\"<\/p>\n

A growing cohort of TikTok influencers have begun building platforms by promoting passive income to their followers. Thousands of users regularly share their expertise, tips and advice for how their followers can, theoretically, achieve the same level of passive income without lifting a finger.<\/p>\n

One influencer claimed to have tried<\/a>\u00a0\u201cabout every side hustle that exists\u201d before landing on print-on-demand as the most profitable source of passive income, which she says makes her \u201csix figures as a teenager.\u201d<\/p>\n

During the COVID-19 pandemic, interest in passive income surged. The\u00a0passive income subreddit<\/a>\u00a0has nearly half a million members and the #passiveincome hashtag on TikTok has 1.2 million posts and billions of views. In the wake of the pandemic ending,\u00a0many have lost faith in the labour market<\/a>, believing it to have reached a point of no return.<\/p>\n

Given the current state of the economy and governmental policy, it\u2019s unsurprising that so many are lured by the appeal of passive income. The middle and working classes have seen the same opportunities\u00a0afforded to their parents and grandparents evaporate<\/a>, leaving them dreaming of financial stability without the means to achieve it.<\/p>\n

Amid\u00a0unprecedented levels of income inequality<\/a>, there is a growing recognition among workers of the uncertainty of the labour market and the need to think differently about financial security. But passive income might not be all it\u2019s cracked up to be.<\/p>\n

Earning while you sleep<\/strong><\/h4>\n

According to\u00a0a 2022 survey<\/a>, a significant portion of Gen Z get their financial advice from either TikTok (34 per cent) or YouTube (33 per cent). They see influencers sharing their successes (and very rarely their failures) and are motivated to try their strategies out for themselves.<\/p>\n

Various passive income subcultures have emerged, from\u00a0finance bro hustle gurus<\/a>\u00a0to\u00a0young women peddling money-making credit card schemes to their followers<\/a>.<\/p>\n

Many influencers pushing passive income schemes\u00a0describe it as a way to \u201cearn while you sleep<\/a>,\u201d suggesting that once you put in the initial work on a certain generating enterprise, it will essentially make money for you.<\/p>\n

\"\"

A growing cohort of TikTok influencers have begun building platforms by promoting passive income to their followers. (Shutterstock)<\/p><\/div>\n

As\u00a0research I conducted with sociologist Karen Gregory has shown<\/a>, this has been further literalized by livestreamers on platforms like Twitch. These streamers draw in more viewers and attention by livestreaming themselves sleeping, as fans donate money, promote their content and buy emojis or other perks throughout the broadcast.<\/p>\n

This signals a desire to be \u201cfreed from work,\u201d because \u201cto sleep on stream is to put aside and obscure the preparatory work that goes into it and benefit from the market through complete bodily passivity.\u201d For us, then, these sleep streamers seem to embody the logical endpoint of passive income as the ultimate dream of this moment under digital capitalism.<\/p>\n

Always be grinding<\/strong><\/h4>\n

The idea of passive income is often glamorized, but the reality is that many of these ventures require significant effort. In many cases, the work that goes into side hustles or alternative income streams is incredibly laborious, from handling the\u00a0logistics and costs of dropshipping<\/a>\u00a0(the purchasing of cheap goods to re-sell them at a profit) to the creation and selling of online courses\u00a0about<\/em>\u00a0making passive income.<\/p>\n

Indeed, the understanding of what passive income is has transformed wildly, from what the Internal Revenue Service\u00a0describes<\/a>\u00a0as \u201cactivities in which you don\u2019t materially participate\u201d to\u00a0re-appropriating terms like \u201cleveraged income\u201d<\/a>\u00a0to refer to maintaining Airbnb rental properties as being somehow passive.<\/p>\n

While many critics have\u00a0correctly pointed out the false promises<\/a>\u00a0that permeate the financial wisdom within these online subcultures, we must carefully consider the cultural and economic forces underwriting this shift.<\/p>\n

Some of it is surely good old-fashioned aspirational content and marketing, as journalist Rebecca Jennings\u00a0wrote in a March 2023 article for Vox<\/em>.<\/a>\u00a0\u201cIn short,\u201d she wrote, \u201cit\u2019s the feeling that our primary aim as people is to make our lives as effective and efficient as possible.\u201d In other words, the \u201calways be grinding\u201d mindset.<\/p>\n

As a result, the concept of participating in multiple income streams to protect one\u2019s self from financial vulnerability is re-framed as not only strategic but\u00a0passive<\/em>. Sure, you can break up your labour into different entrepreneurial paths, but you can also, ideally, start them up and then let them go without much maintenance. Let the money flow.<\/p>\n

A new gilded age?<\/strong><\/h4>\n

Get-rich-quick schemes are nothing new, and the ones currently being shared by\u00a0\u201cfinfluencers\u201d<\/a>\u00a0are typically\u00a0rife with pitfalls<\/a>, from a complete lack of regulation or accountability, to blurring lines between regular social media content and advertisements \u2014 not to mention the way users are expected to take influencers at their word for how much they make through passive income.<\/p>\n

Only\u00a020 per cent of Americans make passive income<\/a>, and almost entirely via dividends, interest or rental properties (although whether rental properties count as truly passive income is still up for debate).<\/p>\n

Canadian numbers are harder to come by, but Finance Canada\u00a0estimated 83 per cent of taxable passive income<\/a>\u00a0was held by individuals in the top one per cent income range in 2017.<\/p>\n

This makes sense. The classic Wall Street notion of passive income \u2014 investing in the right stocks or index funds or owning property and having the rental checks prop up your livelihood \u2014 persists.<\/p>\n

Nevertheless, in a new gilded age defined and structured by wealth that is passively inherited or transferred and rarely distributed, the rest of us can\u2019t help but take notice of a platform economy waiting to be exploited \u2014 and why not?<\/p>\n

The belief that one\u2019s\u00a0self worth is their net worth<\/a>\u00a0turns us all into enterprising would-be success stories, grabbing at a way to monetize what we can, while we can. For many, this means racing to seize opportunities before they vanish.<\/p>\n

Author Bio:<\/strong> Jake Pitre is a PhD Candidate in Film & Moving Image Studies at Concordia University<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

A growing cohort of TikTok influencers have begun building platforms by promoting passive income to their followers. Thousands of users regularly share their expertise, tips and advice for how their followers can, theoretically, achieve the same level of passive income without lifting a finger. One influencer claimed to have tried\u00a0\u201cabout every side hustle that exists\u201d […]\n… learn more→<\/a><\/p>","protected":false},"author":33,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[434907],"coauthors":[11733],"class_list":["post-72457","post","type-post","status-publish","format-standard","hentry","category-business-politics","tag-passive-income"],"acf":[],"yoast_head":"\nFrom side hustles to sleeping streams: The truth behind the passive income hype - World leading higher education information and services<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/world.edu\/from-side-hustles-to-sleeping-streams-the-truth-behind-the-passive-income-hype\/\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:locale\" content=\"en_US\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:type\" content=\"article\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:title\" content=\"From side hustles to sleeping streams: The truth behind the passive income hype - World leading higher education information and services\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:description\" content=\"A growing cohort of TikTok influencers have begun building platforms by promoting passive income to their followers. Thousands of users regularly share their expertise, tips and advice for how their followers can, theoretically, achieve the same level of passive income without lifting a finger. One influencer claimed to have tried\u00a0\u201cabout every side hustle that exists\u201d […]\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:url\" content=\"https:\/\/world.edu\/from-side-hustles-to-sleeping-streams-the-truth-behind-the-passive-income-hype\/\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:site_name\" content=\"World leading higher education information and services\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-11T05:21:47+00:00\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:image\" content=\"https:\/\/world.edu\/wp-content\/uploads\/2024\/04\/passive-income.jpg\" class=\"yoast-seo-meta-tag\" \/>\n<meta name=\"author\" content=\"Kevin\" class=\"yoast-seo-meta-tag\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" class=\"yoast-seo-meta-tag\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevin\" class=\"yoast-seo-meta-tag\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" class=\"yoast-seo-meta-tag\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" class=\"yoast-seo-meta-tag\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/world.edu\\\/from-side-hustles-to-sleeping-streams-the-truth-behind-the-passive-income-hype\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/world.edu\\\/from-side-hustles-to-sleeping-streams-the-truth-behind-the-passive-income-hype\\\/\"},\"author\":{\"name\":\"Kevin\",\"@id\":\"https:\\\/\\\/world.edu\\\/#\\\/schema\\\/person\\\/42c1c1d5ff7ffbdf0bd50ed94c6ae6ee\"},\"headline\":\"From side hustles to sleeping streams: The truth behind the passive income hype\",\"datePublished\":\"2024-04-11T05:21:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/world.edu\\\/from-side-hustles-to-sleeping-streams-the-truth-behind-the-passive-income-hype\\\/\"},\"wordCount\":998,\"image\":{\"@id\":\"https:\\\/\\\/world.edu\\\/from-side-hustles-to-sleeping-streams-the-truth-behind-the-passive-income-hype\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/world.edu\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/passive-income.jpg\",\"keywords\":[\"passive income\"],\"articleSection\":[\"Business and Politics\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/world.edu\\\/from-side-hustles-to-sleeping-streams-the-truth-behind-the-passive-income-hype\\\/\",\"url\":\"https:\\\/\\\/world.edu\\\/from-side-hustles-to-sleeping-streams-the-truth-behind-the-passive-income-hype\\\/\",\"name\":\"From side hustles to sleeping streams: The truth behind the passive income hype - World leading higher education information and services\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/world.edu\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/world.edu\\\/from-side-hustles-to-sleeping-streams-the-truth-behind-the-passive-income-hype\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/world.edu\\\/from-side-hustles-to-sleeping-streams-the-truth-behind-the-passive-income-hype\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/world.edu\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/passive-income.jpg\",\"datePublished\":\"2024-04-11T05:21:47+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/world.edu\\\/#\\\/schema\\\/person\\\/42c1c1d5ff7ffbdf0bd50ed94c6ae6ee\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/world.edu\\\/from-side-hustles-to-sleeping-streams-the-truth-behind-the-passive-income-hype\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/world.edu\\\/from-side-hustles-to-sleeping-streams-the-truth-behind-the-passive-income-hype\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/world.edu\\\/from-side-hustles-to-sleeping-streams-the-truth-behind-the-passive-income-hype\\\/#primaryimage\",\"url\":\"https:\\\/\\\/world.edu\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/passive-income.jpg\",\"contentUrl\":\"https:\\\/\\\/world.edu\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/passive-income.jpg\",\"width\":680,\"height\":394},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/world.edu\\\/from-side-hustles-to-sleeping-streams-the-truth-behind-the-passive-income-hype\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/world.edu\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"From side hustles to sleeping streams: The truth behind the passive income hype\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/world.edu\\\/#website\",\"url\":\"https:\\\/\\\/world.edu\\\/\",\"name\":\"World leading higher education information and services\",\"description\":\"Global Higher Education Jobs, University jobs, Lecturer & tenure jobs.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/world.edu\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/world.edu\\\/#\\\/schema\\\/person\\\/42c1c1d5ff7ffbdf0bd50ed94c6ae6ee\",\"name\":\"Kevin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1e8d491a5f9b9bf3db67c9e46abbba7bb06b26b458bd5025c55e0a4b9b60ea8a?s=96&d=mm&r=g8ba4c352a279c450aa9435d770c1ebf4\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1e8d491a5f9b9bf3db67c9e46abbba7bb06b26b458bd5025c55e0a4b9b60ea8a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1e8d491a5f9b9bf3db67c9e46abbba7bb06b26b458bd5025c55e0a4b9b60ea8a?s=96&d=mm&r=g\",\"caption\":\"Kevin\"},\"description\":\"Kevin is founder of the world.edu project. The past 28 years have been involved in publishing to the education sector in print and the internet. Kevin has a degree in Education and has a many years experience in developing companies and projects.\",\"sameAs\":[\"https:\\\/\\\/world.edu\"],\"url\":\"https:\\\/\\\/world.edu\\\/author\\\/kevin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"From side hustles to sleeping streams: The truth behind the passive income hype - World leading higher education information and services","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/world.edu\/from-side-hustles-to-sleeping-streams-the-truth-behind-the-passive-income-hype\/","og_locale":"en_US","og_type":"article","og_title":"From side hustles to sleeping streams: The truth behind the passive income hype - World leading higher education information and services","og_description":"A growing cohort of TikTok influencers have begun building platforms by promoting passive income to their followers. Thousands of users regularly share their expertise, tips and advice for how their followers can, theoretically, achieve the same level of passive income without lifting a finger. One influencer claimed to have tried\u00a0\u201cabout every side hustle that exists\u201d […]","og_url":"https:\/\/world.edu\/from-side-hustles-to-sleeping-streams-the-truth-behind-the-passive-income-hype\/","og_site_name":"World leading higher education information and services","article_published_time":"2024-04-11T05:21:47+00:00","og_image":[{"url":"https:\/\/world.edu\/wp-content\/uploads\/2024\/04\/passive-income.jpg","type":"","width":"","height":""}],"author":"Kevin","twitter_misc":{"Written by":"Kevin","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/world.edu\/from-side-hustles-to-sleeping-streams-the-truth-behind-the-passive-income-hype\/#article","isPartOf":{"@id":"https:\/\/world.edu\/from-side-hustles-to-sleeping-streams-the-truth-behind-the-passive-income-hype\/"},"author":{"name":"Kevin","@id":"https:\/\/world.edu\/#\/schema\/person\/42c1c1d5ff7ffbdf0bd50ed94c6ae6ee"},"headline":"From side hustles to sleeping streams: The truth behind the passive income hype","datePublished":"2024-04-11T05:21:47+00:00","mainEntityOfPage":{"@id":"https:\/\/world.edu\/from-side-hustles-to-sleeping-streams-the-truth-behind-the-passive-income-hype\/"},"wordCount":998,"image":{"@id":"https:\/\/world.edu\/from-side-hustles-to-sleeping-streams-the-truth-behind-the-passive-income-hype\/#primaryimage"},"thumbnailUrl":"https:\/\/world.edu\/wp-content\/uploads\/2024\/04\/passive-income.jpg","keywords":["passive income"],"articleSection":["Business and Politics"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/world.edu\/from-side-hustles-to-sleeping-streams-the-truth-behind-the-passive-income-hype\/","url":"https:\/\/world.edu\/from-side-hustles-to-sleeping-streams-the-truth-behind-the-passive-income-hype\/","name":"From side hustles to sleeping streams: The truth behind the passive income hype - World leading higher education information and services","isPartOf":{"@id":"https:\/\/world.edu\/#website"},"primaryImageOfPage":{"@id":"https:\/\/world.edu\/from-side-hustles-to-sleeping-streams-the-truth-behind-the-passive-income-hype\/#primaryimage"},"image":{"@id":"https:\/\/world.edu\/from-side-hustles-to-sleeping-streams-the-truth-behind-the-passive-income-hype\/#primaryimage"},"thumbnailUrl":"https:\/\/world.edu\/wp-content\/uploads\/2024\/04\/passive-income.jpg","datePublished":"2024-04-11T05:21:47+00:00","author":{"@id":"https:\/\/world.edu\/#\/schema\/person\/42c1c1d5ff7ffbdf0bd50ed94c6ae6ee"},"breadcrumb":{"@id":"https:\/\/world.edu\/from-side-hustles-to-sleeping-streams-the-truth-behind-the-passive-income-hype\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/world.edu\/from-side-hustles-to-sleeping-streams-the-truth-behind-the-passive-income-hype\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/world.edu\/from-side-hustles-to-sleeping-streams-the-truth-behind-the-passive-income-hype\/#primaryimage","url":"https:\/\/world.edu\/wp-content\/uploads\/2024\/04\/passive-income.jpg","contentUrl":"https:\/\/world.edu\/wp-content\/uploads\/2024\/04\/passive-income.jpg","width":680,"height":394},{"@type":"BreadcrumbList","@id":"https:\/\/world.edu\/from-side-hustles-to-sleeping-streams-the-truth-behind-the-passive-income-hype\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/world.edu\/"},{"@type":"ListItem","position":2,"name":"From side hustles to sleeping streams: The truth behind the passive income hype"}]},{"@type":"WebSite","@id":"https:\/\/world.edu\/#website","url":"https:\/\/world.edu\/","name":"World leading higher education information and services","description":"Global Higher Education Jobs, University jobs, Lecturer & tenure jobs.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/world.edu\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/world.edu\/#\/schema\/person\/42c1c1d5ff7ffbdf0bd50ed94c6ae6ee","name":"Kevin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/1e8d491a5f9b9bf3db67c9e46abbba7bb06b26b458bd5025c55e0a4b9b60ea8a?s=96&d=mm&r=g8ba4c352a279c450aa9435d770c1ebf4","url":"https:\/\/secure.gravatar.com\/avatar\/1e8d491a5f9b9bf3db67c9e46abbba7bb06b26b458bd5025c55e0a4b9b60ea8a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1e8d491a5f9b9bf3db67c9e46abbba7bb06b26b458bd5025c55e0a4b9b60ea8a?s=96&d=mm&r=g","caption":"Kevin"},"description":"Kevin is founder of the world.edu project. The past 28 years have been involved in publishing to the education sector in print and the internet. Kevin has a degree in Education and has a many years experience in developing companies and projects.","sameAs":["https:\/\/world.edu"],"url":"https:\/\/world.edu\/author\/kevin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/world.edu\/wp-json\/wp\/v2\/posts\/72457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/world.edu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/world.edu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/world.edu\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/world.edu\/wp-json\/wp\/v2\/comments?post=72457"}],"version-history":[{"count":2,"href":"https:\/\/world.edu\/wp-json\/wp\/v2\/posts\/72457\/revisions"}],"predecessor-version":[{"id":72463,"href":"https:\/\/world.edu\/wp-json\/wp\/v2\/posts\/72457\/revisions\/72463"}],"wp:attachment":[{"href":"https:\/\/world.edu\/wp-json\/wp\/v2\/media?parent=72457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/world.edu\/wp-json\/wp\/v2\/categories?post=72457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/world.edu\/wp-json\/wp\/v2\/tags?post=72457"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/world.edu\/wp-json\/wp\/v2\/coauthors?post=72457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}