{"id":72103,"date":"2024-03-18T01:03:22","date_gmt":"2024-03-18T05:03:22","guid":{"rendered":"https:\/\/world.edu\/?p=72103"},"modified":"2024-03-18T01:03:22","modified_gmt":"2024-03-18T05:03:22","slug":"online-wellness-content-3-ways-to-tell-evidence-based-health-information-from-pseudoscience","status":"publish","type":"post","link":"https:\/\/world.edu\/online-wellness-content-3-ways-to-tell-evidence-based-health-information-from-pseudoscience\/","title":{"rendered":"Online wellness content: 3 ways to tell evidence-based health information from pseudoscience"},"content":{"rendered":"

\"\"<\/p>\n

\u201cI drink borax!\u201d proclaims the smiling TikToker. Holding up a box of the laundry additive, she rhymes off a list of its supposed health benefits: \u201cBalances testosterone and estrogen. It\u2019s a powerhouse anti-inflammatory\u2026. It\u2019s amazing for arthritis, osteoporosis\u2026. And obviously it\u2019s great for your gut health.\u201d<\/p>\n

Videos like these\u00a0prompted health authorities to warn the public<\/a>\u00a0about the dangers of ingesting this toxic detergent \u2014 and away from such viral messaging that promotes unsubstantiated and medically dangerous health claims.<\/p>\n

Health information is increasingly being shared online, and often the borders between legitimate health expertise and pseudoscience aren\u2019t clear. While the internet can be a valuable and accessible way to learn about health, it\u2019s also a place rife with disinformation and grift, as unscrupulous\u00a0influencers exploit<\/a>\u00a0people\u2019s fears about their bodies.<\/p>\n

Evidence and influencers<\/strong><\/h3>\n

In my medical practice, I can usually track online wellness trends, such as a patient refusing a medication because of online claims \u2014 many of which are false \u2014 that it\u00a0lowers testosterone<\/a>, or the several months when it seemed everyone was\u00a0taking turmeric<\/a>\u00a0for joint pain, or the patients who request an\u00a0ivermectin prescription<\/a>\u00a0in case they catch COVID.<\/p>\n

So how does someone who simply wants to learn more about the human body sift through the information? How to separate bad-faith grift from good advice?<\/p>\n

Wellness influencers tap into a truth about how we process information: it\u2019s\u00a0more trustworthy<\/a>\u00a0when it comes from a person we feel like we know. That\u2019s why a charismatic personality\u2019s Instagram account that uses\u00a0intimate stories<\/a>\u00a0to promote\u00a0parasocial attachment<\/a>\u00a0\u2014 the sense of being part of a community \u2014 is more memorable than a website offering dry recitations of evidence.<\/p>\n

But as social media has become ubiquitous,\u00a0health experts<\/a>\u00a0have caught on that sharing their personal side alongside reliable advice can be a good use of their platform. At first glance, these two groups may seem similar, but the following tips can help determine if the person posting health advice is actually knowledgeable on the topic:<\/p>\n

1) Are they selling something?<\/strong><\/h4>\n

Rarely do popular wellness influencers post out of the goodness of their hearts. Almost invariably these accounts are\u00a0trying to profit<\/a>\u00a0from the\u00a0virality of their content<\/a>.<\/p>\n

Whether it\u2019s a\u00a0supplement store<\/a>, a\u00a0diet book<\/a>, a subscription to a lifestyle community or a Masterclass series, the end goal is the same: transform social media influence into sales. Gushing over life-changing benefits from something the promoter is selling should always prompt skepticism.<\/p>\n

Some legitimate health experts also sell advice, usually in the form of newsletters, books or\u00a0podcasts<\/a>, and this is worth keeping in mind. However, there\u2019s a big difference between selling a subscription to a\u00a0health newsletter<\/a>\u00a0that discusses evidence and promoting your own supplement shop, where your financial motives shape how you present the information.<\/p>\n

2) What are the boundaries of their expertise?<\/strong><\/h4>\n

True expertise in a subject requires years of dedicated study and practice. That\u2019s why people are rarely experts in more than one or two domains, and no one is a pan-expert on everything.<\/p>\n

If a\u00a0wellness influencer<\/a>\u00a0promotes themselves as erudite on all health topics, that\u2019s actually an excellent indication of their lack of knowledge. A real health expert knows the limitations of their knowledge and can call on others\u2019 expertise when needed. So the podcast host who opines on every health issue is substantially less worthwhile to listen to than the podcast host who brings on guest experts for topics outside their scope.<\/p>\n

3) How do they talk about science?<\/strong><\/h4>\n

Science is a process of discovery, not a static philosophy, so scientists emphasize talking about current evidence rather than \u201ctruth\u201d, which is more of a faith-based concept.<\/p>\n

If someone wants to post about their personal wellness philosophy or their spiritual journey and how it makes them feel, that\u2019s fine. But dropping in biology jargon without explanation or name-checking one or two questionable studies without fulsome discussion isn\u2019t a meaningful way to engage with the evidence on a health topic.<\/p>\n

Science-based information should acknowledge where data are uncertain and where more research is needed. Using the pretext of science to lend credence to a personal \u201ctruth\u201d is a\u00a0form of pseudoscience<\/a>\u00a0and should raise red flags.<\/p>\n

These three principles are a good framework for deciding whether an influencer\u2019s health content is worth consuming or whether they\u2019re simply trying to sell a new supplement or spread viral disinformation about something like borax.<\/p>\n

As online health information becomes easier to find (or harder to avoid), this framework can help people quickly scan a wellness influencer\u2019s profile and make a more informed decision about engaging with their content. This is an important type of media literacy that anyone spending time online should cultivate \u2014 for the sake of their health.<\/p>\n

Author Bio:<\/strong> Michelle Cohen is an Adjunct Assistant Professor, Department of Family Medicine at Queen’s University, Ontario<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cI drink borax!\u201d proclaims the smiling TikToker. Holding up a box of the laundry additive, she rhymes off a list of its supposed health benefits: \u201cBalances testosterone and estrogen. It\u2019s a powerhouse anti-inflammatory\u2026. It\u2019s amazing for arthritis, osteoporosis\u2026. And obviously it\u2019s great for your gut health.\u201d Videos like these\u00a0prompted health authorities to warn the public\u00a0about […]\n… learn more→<\/a><\/p>","protected":false},"author":33,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[109017],"tags":[434879],"coauthors":[11733],"class_list":["post-72103","post","type-post","status-publish","format-standard","hentry","category-health-care","tag-online-wellness-content"],"acf":[],"yoast_head":"\nOnline wellness content: 3 ways to tell evidence-based health information from pseudoscience - World leading higher education information and services<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/world.edu\/online-wellness-content-3-ways-to-tell-evidence-based-health-information-from-pseudoscience\/\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:locale\" content=\"en_US\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:type\" content=\"article\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:title\" content=\"Online wellness content: 3 ways to tell evidence-based health information from pseudoscience - World leading higher education information and services\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:description\" content=\"\u201cI drink borax!\u201d proclaims the smiling TikToker. 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