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Their names are Swan, Kalys, Athena, Ryan, Mila, Lili-Rose or Hugo.\u00a0They are sometimes nicknamed the \u201cSephora kids\u201d.\u00a0They are between 3 and 15 years old, and they are followed by millions of fans on YouTube, TikTok, Instagram and Snapchat.\u00a0They are child influencers.\u00a0These minor children, sometimes even still babies, are exposed daily by their parents to \u201cviews\u201d and with the knowledge of the entire web.<\/p>\n
Behind these seemingly innocent and spontaneous publications there is often a real business.\u00a0In France, no less than\u00a070% of influencer parents say they earn up to 5,000 euros<\/a>\u00a0per month thanks to the numerous commercial partnerships they sign with brands, making them their main source of income.<\/p>\n To do this, they do not hesitate to feature their children, the goal being to capture and retain their audience at all costs.\u00a0Unwrapping gifts, humorous sketches, challenges, toy tests, the children are put to the test to increase the audiences.<\/p>\n Some children, called \u201ckid influencers\u201d even have their own account.\u00a0This is the case of\u00a0Tiago<\/a>\u00a0, 4 years old, whose Instagram account, created by his parents Manon and Julien Tanti, reality TV stars, has more than 1.3 million subscribers.<\/p>\n <\/p>\n <\/p>\n A post shared by Tiago Tanti (@tiagotanti)<\/a><\/p>\n<\/div>\n<\/blockquote>\n\n
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