{"id":71405,"date":"2024-01-18T03:59:51","date_gmt":"2024-01-18T08:59:51","guid":{"rendered":"https:\/\/world.edu\/?p=71405"},"modified":"2024-01-18T03:59:51","modified_gmt":"2024-01-18T08:59:51","slug":"some-people-who-share-fake-news-on-social-media-actually-think-theyre-helping-the-world","status":"publish","type":"post","link":"https:\/\/world.edu\/some-people-who-share-fake-news-on-social-media-actually-think-theyre-helping-the-world\/","title":{"rendered":"Some people who share fake news on social media actually think they\u2019re helping the world"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-71406\" src=\"https:\/\/world.edu\/wp-content\/uploads\/2024\/01\/FAkeshare.jpeg\" alt=\"\" width=\"680\" height=\"389\" srcset=\"https:\/\/world.edu\/wp-content\/uploads\/2024\/01\/FAkeshare.jpeg 680w, https:\/\/world.edu\/wp-content\/uploads\/2024\/01\/FAkeshare-250x143.jpeg 250w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/p>\n<p><a href=\"https:\/\/www.weforum.org\/publications\/global-risks-report-2024\/digest\/\">Misinformation<\/a>\u00a0is the number one risk facing society over the next two years, according to the World Economic Forum. With key elections due in the US, UK and many other nations this year, an onslaught of political misinformation can be expected.<\/p>\n<p>Some of this material is distributed through paid advertising on social media, like the AI generated \u201cdeep fake\u201d videos of British prime minister\u00a0<a href=\"https:\/\/www.theguardian.com\/technology\/2024\/jan\/12\/deepfake-video-adverts-sunak-facebook-alarm-ai-risk-election\">Rishi Sunak<\/a>\u00a0doing the rounds. However, we know that much of\u00a0<a href=\"https:\/\/www.science.org\/doi\/full\/10.1126\/science.aap9559\">the spread of false material<\/a>\u00a0is due to the actions of individual social media users.<\/p>\n<p><a href=\"https:\/\/www.pewresearch.org\/politics\/wp-content\/uploads\/sites\/4\/2022\/06\/PDL_06.16.22_Twitter_Politics_full_report.pdf\">Many people<\/a>\u00a0share political news online. Inevitably some of that news is false. Fake political news is, after all, common. It\u2019s not unusual to see it as you scroll through your social media feeds.<\/p>\n<p>One of the main ways in which fake news spreads is when people share it to their own social networks. Some genuinely believe the story to be true and share it by mistake. We\u2019ve\u00a0<a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0191886921004487\">found<\/a>\u00a0that around 20% of people report having shared a story they later found out was untrue.<\/p>\n<p>However, like\u00a0<a href=\"https:\/\/misinforeview.hks.harvard.edu\/wp-content\/uploads\/2023\/08\/littrell_knowingly_sharing_false_political_info_20230825.pdf\">other researchers<\/a>, we also find that around one in 10 people admit sharing political information that they knew at the time was untrue.<\/p>\n<p>Why would these people deliberately spread lies? Are they deliberately setting out to do harm? Or do they perhaps think it\u2019s acceptable to spread because it supports ideas they hold strongly and\u00a0<a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S2352250X24000010\">\u201cmight as well be true\u201d<\/a>?<\/p>\n<h4><strong>Meaning well, meaning ill<\/strong><\/h4>\n<p>Only a minority of people share false information but, given the vast scale of social media platforms, even that can lead to fake stories spreading like wildfire. This makes it harder for people to get news they can trust and leads people to believe things that simply aren\u2019t true.<\/p>\n<p><a href=\"https:\/\/journals.sagepub.com\/doi\/10.1177\/20563051231192032\">Our research<\/a>\u00a0revealed that some people shared fake stories because they thought they were funny (one said because they thought it was \u201cludicrous\u201d, for example). Others shared the misinformation specifically to highlight that it was false. Others minimised the harm they were doing by suggesting it wasn\u2019t actually that serious if they shared fake news.<\/p>\n<p>Our findings reveal that some people behave in an antisocial way when it comes to fake news, deliberately sharing false information to achieve some personal objective, even if it means attacking other people or trying to manipulate them. Sharing false stories in this way can be used, for example, to affect people\u2019s political views, whether by supporting a smear campaign against a politician or by boosting a politician\u2019s clout.<\/p>\n<p>People driven by such reasons seem not to be bothered by whether the news they are sharing is true or false, and may even view sharing news as a means of manipulation. At the very least, these people are being uncaring about the harmful effects of their actions.<\/p>\n<p>In sharp contrast to these, some people share political news, whether true or false, with the best intentions. They seem to see sharing fake news as a way to make the world better.<\/p>\n<p>\u201cGood\u201d reasons for sharing can reflect a desire to protect others (for example, by alerting them to potential dangers), to encourage people to \u201cdo the right thing\u201d, or even to become socially or politically engaged. Other people may use news sharing as a force for good by pointing out that a particular story is false. Ironically though, that means the false story may spread even further.<\/p>\n<h4><strong>Dealing with fake news<\/strong><\/h4>\n<p>People can have strong reactions when they see a friend or family member sharing material they know is untrue. This is not a big surprise because misinformation tends to rely on\u00a0<a href=\"https:\/\/www.nature.com\/articles\/s41599-022-01174-9\">negative sentiment and to appeal to our morals<\/a>. It is the stories that make us emotional (for example by scaring us) that go viral in the first place.<\/p>\n<p>However, the next time you see someone sharing a story you know to be false, and you think about giving them a piece of your mind or blocking them, remember that they may be unaware that they were doing harm and may even have been trying to do good. It may be that they were thinking only about themselves, but it may also be they have shared that story thinking that it benefits others.<\/p>\n<p>Sharing false stories, even when done with the best intentions, may have implications that\u00a0<a href=\"https:\/\/theconversation.com\/disinformation-campaigns-are-undermining-democracy-heres-how-we-can-fight-back-217539\">go beyond<\/a>\u00a0people\u2019s personal goals for sharing. When people expose others to misinformation in order to debunk it, they are potentially risking unintended\u00a0<a href=\"https:\/\/journals.sagepub.com\/doi\/full\/10.1177\/1461444820943878\">political consequences<\/a>\u00a0such as increasing cynical perceptions towards election campaigns and politicians.<\/p>\n<p>One way to reduce this risk and support the battle against misinformation is to follow\u00a0<a href=\"https:\/\/www.who.int\/campaigns\/connecting-the-world-to-combat-coronavirus\/how-to-report-misinformation-online\">guidance on how to report false stories<\/a>, for example by marking them as false on the platform.<\/p>\n<p>And if you yourself are tempted to share material that might not be true \u2014 for whatever reason \u2014 it is best to find other ways to get your message across.<\/p>\n<p><em><strong>Author Bios: <\/strong>Rotem Perach is a Lecturer in Psychology, Deborah Husbands is a Reader, Social Sciences and Tom Buchanan is Professor of Psychology all at the University of Westminster<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Misinformation\u00a0is the number one risk facing society over the next two years, according to the World Economic Forum. With key elections due in the US, UK and many other nations this year, an onslaught of political misinformation can be expected. Some of this material is distributed through paid advertising on social media, like the [&hellip;]\n&hellip; <a href=\"https:\/\/world.edu\/some-people-who-share-fake-news-on-social-media-actually-think-theyre-helping-the-world\/\" class=\"more\">learn more&rarr;<\/a><\/p>","protected":false},"author":33,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[85],"tags":[357523],"coauthors":[11733],"class_list":["post-71405","post","type-post","status-publish","format-standard","hentry","category-social-change","tag-misinformation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Some people who share fake news on social media actually think they\u2019re helping the world - World leading higher education information and services<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/world.edu\/some-people-who-share-fake-news-on-social-media-actually-think-theyre-helping-the-world\/\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:locale\" content=\"en_US\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:type\" content=\"article\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:title\" content=\"Some people who share fake news on social media actually think they\u2019re helping the world - World leading higher education information and services\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Misinformation\u00a0is the number one risk facing society over the next two years, according to the World Economic Forum. With key elections due in the US, UK and many other nations this year, an onslaught of political misinformation can be expected. 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