{"id":71139,"date":"2023-12-20T02:57:33","date_gmt":"2023-12-20T07:57:33","guid":{"rendered":"https:\/\/world.edu\/?p=71139"},"modified":"2023-12-20T02:57:33","modified_gmt":"2023-12-20T07:57:33","slug":"2023-was-the-year-of-generative-ai-what-can-we-expect-in-2024","status":"publish","type":"post","link":"https:\/\/world.edu\/2023-was-the-year-of-generative-ai-what-can-we-expect-in-2024\/","title":{"rendered":"2023 was the year of generative AI. What can we expect in 2024?"},"content":{"rendered":"

\"\"
\nIn 2023, artificial intelligence (AI) truly entered our daily lives. The\u00a0latest data<\/a>\u00a0shows four in five teenagers in the United Kingdom are using generative AI tools. About\u00a0two-thirds of Australian employees<\/a>\u00a0report using generative AI for work.<\/p>\n

At first, many people used these tools because they were curious about generative AI or wanted to be entertained. Now, people ask generative AI for help with studies,\u00a0for advice<\/a>, or use it to find or synthesise information. Other uses include getting help coding and making images, videos, or audio.<\/p>\n

So-called \u201cprompt whisperers<\/a>\u201d or prompt engineers offer guides on not just designing the best AI prompts, but even how to blend different AI services to achieve fantastical outputs.<\/p>\n

AI uses and functions have also shifted over the past 12 months as technological development, regulation and social factors have shaped what\u2019s possible. Here\u2019s where we\u2019re at, and what might come in 2024.<\/p>\n

AI changed how we work and pray<\/strong><\/h3>\n

Generative AI made waves early in the year when it was used to enter and even win\u00a0photography competitions<\/a>, and tested for its ability to\u00a0pass school exams<\/a>.<\/p>\n

ChatGPT, the chatbot that\u2019s become a household name, reached a user base of 100 million by February \u2013 about four times the size of Australia\u2019s population.<\/p>\n

Some musicians used AI\u00a0voice cloning<\/a>\u00a0to create synthetic music that sounds like popular artists, such as Eminem. Google launched its chatbot, Bard. Microsoft integrated AI into Bing search. Snapchat launched MyAI, a ChatGPT-powered tool that allows users to ask questions and receive suggestions.<\/p>\n

GPT-4, the latest iteration of the AI that powers ChatGPT, launched in March. This release\u00a0brought new features<\/a>, such as analysing documents or longer pieces of text.<\/p>\n

Also in March, corporate giants like Coca-Cola began\u00a0generating ads<\/a>\u00a0partly through AI, while Levi\u2019s said it would use AI for creating\u00a0virtual models<\/a>. The now-infamous image of the Pope wearing a white Balenciaga puffer jacket went viral. A cohort of tech evangelists also called for an AI development pause.<\/p>\n

Amazon began integrating generative AI tools into its products and services in April. Meanwhile, Japan ruled there would be no\u00a0no copyright restrictions<\/a>\u00a0for training generative AI in the country.<\/p>\n

In the United States, screenwriters went on strike in May, demanding a ban of AI-generated scripts. Another AI-generated image, allegedly of\u00a0the Pentagon on fire<\/a>, went viral.<\/p>\n

In July, worshippers experienced some of the first\u00a0religious services<\/a>\u00a0led by AI.<\/p>\n

In August, two months after AI-generated summaries became available in Zoom,\u00a0the company faced intense scrutiny<\/a>\u00a0for changes to its terms of service around consumer data and AI. The company later clarified its policy and pledged not to use customers\u2019 data without consent to train AI.<\/p>\n

In September, voice and image functionalities came to ChatGPT for paid users. Adobe began\u00a0integrating generative AI<\/a>\u00a0into its applications like Illustrator and Photoshop.<\/p>\n

By December, we saw an increased shift to \u201cEdge AI<\/a>\u201d, where AI processes are handled locally, on devices themselves, rather than in the cloud, which has benefits in contexts when privacy and security are paramount. Meanwhile, the EU announced the world\u2019s first \u201cAI Law<\/a>\u201d.<\/p>\n

Where to from here?<\/strong><\/h3>\n

Given the whirlwind of AI developments in the past 12 months, we\u2019re likely to see more incremental changes in the next year and beyond.<\/p>\n

In particular, we expect to see changes in these four areas.<\/p>\n

Increased bundling of AI services and functions<\/strong><\/p>\n

ChatGTP was initially just a chatbot that could generate text. Now, it can generate text, images and audio. Google\u2019s Bard can now\u00a0interface among Gmail, Docs and Drive<\/a>, and complete tasks across these services.<\/p>\n

By bundling generative AI into existing services and combining functions, companies will try to maintain their market share and make AI services more intuitive, accessible and useful.<\/p>\n

At the same time, bundled services make users more vulnerable when inevitable data breaches happen.<\/p>\n

Higher quality, more realistic generations<\/strong><\/p>\n

Earlier this year, AI struggled with rendering\u00a0human hands and limbs<\/a>. By now, AI generators have markedly improved on these tasks.<\/p>\n

At the same time,\u00a0research has found<\/a>\u00a0how biased many AI generators can be.<\/p>\n

Some developers have created\u00a0models<\/a>\u00a0with diversity and inclusivity in mind. Companies will likely see a benefit in providing services that reflect the diversity of their customer bases.<\/p>\n

Growing calls for transparency and media standards<\/strong><\/p>\n

Various news platforms have been\u00a0slammed<\/a>\u00a0in 2023 for producing AI-generated content without transparently communicating this.<\/p>\n

AI-generated images of world leaders and other newsworthy events\u00a0abound on social media<\/a>, with high potential to mislead and deceive.<\/p>\n

Media industry standards that transparently and consistently denote when AI has been used to create or augment content will need to be developed to improve public trust.<\/p>\n

Expansion of sovereign AI capacity<\/strong><\/p>\n

In these early days, many have been content playfully exploring AI\u2019s possibilities. However, as these AI tools begin to unlock rapid advancements across all sectors of our society, more fine-grained control over who governs these foundational technologies will become increasingly important.<\/p>\n

In 2024, we will likely see future-focused leaders incentivising the development of their\u00a0sovereign capabilities<\/a>\u00a0through increased research and development funding, training programs and other investments.<\/p>\n

For the rest of us, whether you\u2019re using generative AI for fun, work, or school, understanding the strengths and limitations of the technology is essential for using it in responsible, respectful and productive ways.<\/p>\n

Similarly, understanding how others \u2013 from governments to doctors \u2013 are increasingly using AI in ways that affect you, is equally important.<\/p>\n

Author Bios:<\/strong> T.J. Thomson is a Senior Lecturer in Visual Communication & Digital Media at RMIT University and Daniel Angus is a Professor of Digital Communication at the Queensland University of Technology<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

In 2023, artificial intelligence (AI) truly entered our daily lives. The\u00a0latest data\u00a0shows four in five teenagers in the United Kingdom are using generative AI tools. About\u00a0two-thirds of Australian employees\u00a0report using generative AI for work. At first, many people used these tools because they were curious about generative AI or wanted to be entertained. Now, people […]\n… learn more→<\/a><\/p>","protected":false},"author":33,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59],"tags":[434306],"coauthors":[11733],"class_list":["post-71139","post","type-post","status-publish","format-standard","hentry","category-science-tech","tag-generative-ai"],"acf":[],"yoast_head":"\n2023 was the year of generative AI. 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