![\"\"](\"https:\/\/world.edu\/wp-content\/uploads\/2023\/12\/ChristmasMusic.jpg\")
<\/p>\n<\/p>\n
In\u00a0my research<\/a>, I have spent a good deal of time speaking with people from across the world about their relationship with sound and music \u2013 how it features in their everyday lives and how it influences their attitudes and behaviour. One of the most consistent findings is that, irrespective of culture or place, we are largely unaware of how what we hear affects how we think and act.<\/p>\n This year,\u00a0Tesco\u2019s Christmas advert<\/a>\u00a0tells the tale of a teenager resisting the urge to succumb to the Christmas spirit to the tune of OMC\u2019s 1995 song,\u00a0How Bizarre<\/a>.\u00a0John Lewis\u2019s<\/a>\u00a0sees a young boy raise a giant \u2013 and troublesome \u2013 Venus flytrap to the score of\u00a0Festa<\/a>, a new composition performed by Andrea Bocelli.<\/p>\n Morrisons<\/a>\u00a0and\u00a0Waitrose<\/a>\u00a0both opt for 1980s hits, featuring Starship\u2019s\u00a0Nothing\u2019s Gonna Stop us Now<\/a>\u00a0and Depeche Mode\u2019s\u00a0Just Can\u2019t Get Enough<\/a>\u00a0respectively, while\u00a0Marks & Spencer<\/a>\u00a0presents us with Rita Ekwere\u2019s contemporary cover of Meat Loaf\u2019s 1993 anthem, I\u2019d Do Anything for Love.<\/p>\n There are clear consistencies in terms of the approach to music \u2013 but what is the rationale? How does music support these brands, and what subconscious effect is this having on our shopping behaviour?
\n