{"id":70589,"date":"2023-11-05T23:25:16","date_gmt":"2023-11-06T04:25:16","guid":{"rendered":"https:\/\/world.edu\/?p=70589"},"modified":"2023-11-05T23:25:16","modified_gmt":"2023-11-06T04:25:16","slug":"do-you-trust-ai-to-write-the-news-it-already-is-and-not-without-issues","status":"publish","type":"post","link":"https:\/\/world.edu\/do-you-trust-ai-to-write-the-news-it-already-is-and-not-without-issues\/","title":{"rendered":"Do you trust AI to write the news? It already is \u2013 and not without issues"},"content":{"rendered":"

\"\"<\/p>\n

Businesses are increasingly using artificial intelligence (AI) to generate media content, including news, to engage their customers. Now, we\u2019re even seeing AI used for the \u201cgamification\u201d of news \u2013 that is, to create interactivity associated with news content.<\/p>\n

For better or worse, AI is changing the nature of news media. And we\u2019ll have to wise up if we want to protect the integrity of this institution.<\/p>\n

How did she die?<\/strong><\/h4>\n

Imagine you\u2019re reading a tragic article about the\u00a0death of a young<\/a>\u00a0sports coach at a prestigious Sydney school.<\/p>\n

In a box to the right is a poll asking you to speculate about the cause of death. The poll is AI-generated. It\u2019s designed to keep you engaged with the story, as this will make you more likely to respond to advertisements provided by the poll\u2019s operator.<\/p>\n

This scenario isn\u2019t hypothetical. It was played out in\u00a0The Guardian\u2019s recent reporting<\/a>\u00a0on the death of Lilie James.<\/p>\n

Under a licensing agreement, Microsoft\u00a0republished The Guardian\u2019s story<\/a>\u00a0on its news app and website Microsoft Start. The poll was based on the content of the article and displayed alongside it, but\u00a0The Guardian had no involvement<\/a>\u00a0or control over it.<\/p>\n

If the article had been about an upcoming sports fixture, a poll on the likely outcome would have been harmless. Yet this example shows how problematic it can be when AI starts to mingle with news pages, a product traditionally curated by experts.<\/p>\n

The incident led to reasonable anger. In a letter to Microsoft president Brad Smith, Guardian Media Group chief executive Anna Bateson said it was \u201can inappropriate use of genAI [generative AI]\u201d, which caused \u201csignificant reputational damage\u201d to The Guardian and the journalist who wrote the story.<\/p>\n

Naturally, the poll was removed. But it raises the question: why did Microsoft let it happen in the first place?<\/p>\n

The consequence of omitting common sense<\/strong><\/h4>\n

The first part of the answer is that supplementary news products such as polls and quizzes\u00a0actually do engage<\/a>\u00a0readers, as\u00a0research<\/a>\u00a0by the Center for Media Engagement at the University of Texas has found.<\/p>\n

Given how cheap it is to use AI for this purpose, it seems likely news businesses (and businesses displaying others\u2019 news) will continue to do so.<\/p>\n

The second part of the answer is there was no \u201chuman in the loop\u201d, or limited human involvement, in the Microsoft incident.<\/p>\n

The major providers of large language models \u2013 the models that underpin various AI programs \u2013 have a financial and reputational incentive to make sure their programs don\u2019t cause harm. Open AI with its\u00a0GPT- models and DAll-E<\/a>, Google with PaLM 2 (used in\u00a0Bard<\/a>), and Meta with its\u00a0downloadable Llama 2<\/a>\u00a0have all made significant efforts to ensure their models don\u2019t generate harmful content.<\/p>\n

They often do this through a process called \u201creinforcement learning\u201d, where humans curate responses to questions that might lead to harm. But this doesn\u2019t always prevent the models from producing inappropriate content.<\/p>\n

It\u2019s likely Microsoft was relying on the low-harm aspects of its AI, rather than considering how to minimise harm that may arise through the actual use of the model. The latter requires common sense \u2013 a trait that can\u2019t be\u00a0programmed into<\/a>\u00a0large language models.<\/p>\n

Thousands of AI-generated articles per week<\/strong><\/h4>\n

Generative AI is becoming accessible and affordable. This makes it attractive to commercial news businesses, which have been reeling from\u00a0losses of revenue<\/a>. As such, we\u2019re now seeing AI \u201cwrite\u201d news stories, saving companies from having to pay journalist salaries.<\/p>\n

In June, News Corp executive chair\u00a0Michael Miller revealed<\/a>\u00a0the company had a small team that produced about\u00a03,000 articles a week<\/a>\u00a0using AI.<\/p>\n

Essentially, the team of four ensures the content makes sense and doesn\u2019t include \u201challucinations<\/a>\u201d: false information made up by a model when it can\u2019t predict a suitable response to an input.<\/p>\n

While this news is likely to be accurate, the same tools can be used to generate potentially misleading content parading as news, and nearly indistinguishable from articles written by professional journalists.<\/p>\n

Since April, a NewsGuard investigation\u00a0has found hundreds<\/a>\u00a0of websites, written in several languages, that are mostly or entirely generated by AI to mimic real news sites. Some of these included harmful misinformation, such as the claim that US President Joe Biden\u00a0had died<\/a>.<\/p>\n

It\u2019s thought the sites, which were teeming with ads, were likely generated to get ad revenue.<\/p>\n

As technology advances, so does risk<\/strong><\/h4>\n

Generally, many large language models have been limited by their underlying training data. For instance, models trained on data up to 2021 will not provide accurate \u201cnews\u201d about the world\u2019s events in 2022.<\/p>\n

However, this is changing, as models can now be fine-tuned to respond to particular sources. In recent months, the use of an AI framework called \u201cretrieval augmented generation<\/a>\u201d has evolved to allow models to use very recent data.<\/p>\n

With this method, it would certainly be possible to use licensed content from a small number of news wires to create a news website.<\/p>\n

While this may be convenient from a business standpoint, it\u2019s yet one more potential way that AI could push humans out of the loop in the process of news creation and dissemination.<\/p>\n

An editorially curated news page is a valuable and well-thought-out product. Leaving AI to do this work could expose us to all kinds of misinformation and bias (especially without human oversight), or result in a lack of important localised coverage.<\/p>\n

Cutting corners could make us all losers<\/h2>\n

Australia\u2019s News Media Bargaining Code was designed to \u201clevel the playing field\u201d between big tech and media businesses. Since the code came into effect, a secondary change is now flowing in from the use of generative AI.<\/p>\n

Putting aside click-worthiness, there\u2019s currently no comparison between the quality of news a journalist can produce and what AI can produce.<\/p>\n

While generative AI could help augment the work of journalists, such as by helping them sort through large amounts of content, we have a lot to lose if we start to view it as a replacement.<\/p>\n

Author Bio:<\/strong> Rob Nicholls is Associate Professor of Regulation and Governance at UNSW Sydney<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Businesses are increasingly using artificial intelligence (AI) to generate media content, including news, to engage their customers. Now, we\u2019re even seeing AI used for the \u201cgamification\u201d of news \u2013 that is, to create interactivity associated with news content. For better or worse, AI is changing the nature of news media. And we\u2019ll have to wise […]\n… learn more→<\/a><\/p>","protected":false},"author":33,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59],"tags":[434388],"coauthors":[11733],"class_list":["post-70589","post","type-post","status-publish","format-standard","hentry","category-science-tech","tag-automated-journalism"],"acf":[],"yoast_head":"\nDo you trust AI to write the news? 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