{"id":67681,"date":"2023-04-01T18:58:42","date_gmt":"2023-04-01T22:58:42","guid":{"rendered":"https:\/\/world.edu\/?p=67681"},"modified":"2023-04-01T18:58:42","modified_gmt":"2023-04-01T22:58:42","slug":"how-teachtok-is-helping-teachers-connect-with-their-students-on-tiktok","status":"publish","type":"post","link":"https:\/\/world.edu\/how-teachtok-is-helping-teachers-connect-with-their-students-on-tiktok\/","title":{"rendered":"How \u2018TeachTok\u2019 is helping teachers connect with their students on TikTok"},"content":{"rendered":"

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Before social media, students rarely knew their teachers beyond their professional position in the classroom. Perhaps we might bump into them in the neighbourhood, at a supermarket, or in a restaurant. But as students, we knew little about teachers \u201coff duty\u201d.<\/p>\n

Today, much has changed. During COVID, many teachers joined the\u00a0social media platform TikTok<\/a>\u00a0as a way of communicating with and connecting with students they could not see in person.<\/p>\n

TikTok enables users to upload short videos (between three and 10 minutes long), which often feature music in the background as an\u00a0audio meme<\/a>, and other filters or text.<\/p>\n

You might have seen teachers on TikTok dancing to the latest viral song with their students. Or dressing in costumes to illustrate how many different jobs they do in a given day.<\/p>\n

While some of them share behind-the-scenes snippets of their day jobs, others use the most popular audio, dance, and meme trends to convey educational messages.<\/p>\n

What is \u2018TeachTok\u2019?<\/strong><\/h4>\n

In\u00a0our new study<\/a>, we investigated the popular genre of \u201cTeachTok\u201d \u2013 where teachers teach and talk about teaching on TikTok \u2013 to understand how and why teachers turn themselves into \u201cmicro-celebrities\u201d on the platform.<\/p>\n

Previous research has looked at how\u00a0internet celebrities monetise<\/a>\u00a0their following, taking on advertising deals, becoming ambassadors for various messages, or launching their own businesses. But in our study, we investigated the motivations and impacts of popular teachers on TeachTok.<\/p>\n

Taking a bilingual approach, we focused on two of the most used languages worldwide and examined the most popular TeachTok hashtags in English and Spanish: #TeachersOfTikTok and #ProfesoresDeTikTok. We identified 12 of the most prolific professional teachers in both language groups, who teach from kindergarten to university level, and conducted a close analysis of their content over a month-long period in 2022.<\/p>\n

<centre?<\/p>\n

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@ermy_werm<\/a> they just don\u2019t pass the vibe check srry #teachertok<\/a> \u266c original sound – GeeOfDee<\/a><\/section>\n<\/blockquote>\n