{"id":67652,"date":"2023-03-29T01:59:06","date_gmt":"2023-03-29T05:59:06","guid":{"rendered":"https:\/\/world.edu\/?p=67652"},"modified":"2023-03-29T01:59:06","modified_gmt":"2023-03-29T05:59:06","slug":"climate-doomism-is-bad-storytelling-hope-is-much-more-effective-at-triggering-action","status":"publish","type":"post","link":"https:\/\/world.edu\/climate-doomism-is-bad-storytelling-hope-is-much-more-effective-at-triggering-action\/","title":{"rendered":"Climate doomism is bad storytelling \u2013 hope is much more effective at triggering action"},"content":{"rendered":"

\"\"
\nWhen news about the climate is published, like the Intergovernmental Panel on Climate Change\u2019s\u00a0latest report<\/a>, frightening headlines like\u00a0\u201cfinal warning\u201d<\/a>\u00a0or\u00a0\u201cnow or never\u201d<\/a>\u00a0are often the norm. Some activists call this approach\u00a0\u201cclimate doomism\u201d<\/a>, and are quick to\u00a0criticise<\/a>\u00a0media publications and other influencers for it. Climate doomism is the view that humanity has lost the climate battle, and we feel nothing but helplessness and anxiety about it.<\/p>\n

In a massive global survey, the results of which were\u00a0published in 2021<\/a>, 10,000 children and young people (aged 16-25) shared their feelings about the environment. The results were astonishing: from Brazil to France, Nigeria to the UK, at least 84% said they were moderately worried about climate change, with 59% saying they were very or extremely worried.<\/p>\n

How helpful is it to scare someone who is already scared? The tone of how we share information can greatly affect how people engage with it.<\/p>\n

The biological response of \u201cfight or flight\u201d applies to how we respond to information, including when scrolling the news.\u00a0Research<\/a>\u00a0shows that fear increases the impact of a piece of information. It attacks all our senses. We must react. But without clear instructions on how to channel this energy, we are more likely to try to avoid the information altogether.<\/p>\n

In the 1960s, social psychologists at Yale University\u00a0conducted an experiment<\/a>\u00a0on the impact of fearful stories on decision making. They asked a group of students to read a booklet about the risks of tetanus infection. They then asked participants whether they\u2019d like to go get vaccinated against it.<\/p>\n

There were four versions of the leaflet, conveying different levels of fear in their descriptions of the disease and case studies of patients. Some had more specific recommendations on where to get a jab.<\/p>\n

The researchers found a high level of fear, worry, even nausea in those who engaged with the most dramatic version of the text. Great, researchers thought, these scared students will surely get jabbed.<\/p>\n

However, most students did not bother to go to the vaccination centre around the corner. But 15% did \u2013 they read the variation of the leaflet that had direct instructions for action. They knew how to find the vaccination centre, saw a map, opening hours and a reminder that the vaccine was free.<\/p>\n

This and\u00a0other<\/a>\u00a0studies<\/a>\u00a0show that fear can wear us down, unless we have clear instructions on how to act.<\/p>\n

Turning hope into action<\/strong><\/h3>\n

I\u2019ve studied\u00a0viral journalism<\/a>, the efforts of journalists to make stories spread across social media and hook readers online. I have identified a range of triggers that professionals pull to keep readers engaged with a story.<\/p>\n

The\u00a0emotions<\/a>\u00a0of awe, anger and anxiety activate people to like, click, comment and share. As one interviewee put it, \u201cLOL, WTF and OMG\u201d reactions make for a \u201cguaranteed\u201d click. When the story is too sad, however, it instead \u201cdeactivates\u201d readers, making them more likely to withdraw, stay quiet and not share or click much.<\/p>\n

There are better ways than doomism to post about climate change on social media to help motivate people to act. Before you share a link or post on your Instagram story, here are some things to remember.<\/p>\n

1. Help people see themselves<\/strong><\/h4>\n

I found in my research that one easy way to make a story go viral is the identity spin. When the subject of a story is similar to readers in identity \u2013 a parent, student, son or daughter \u2013 readers can \u201csee themselves\u201d and connect more with the story.<\/p>\n

Think about who you want to reach with your post. A piece about a 20-year-old university student with no preconditions suffering badly from climate-related heat is likely to attract the attention of other students, rather than a more general piece about \u201ca Londoner\u201d. A\u00a0story<\/a>\u00a0giving advice on dealing with eco-anxiety that uses images of Generation Z women might be good to share with other women in that demographic.<\/p>\n

2. Share small solutions<\/strong><\/h4>\n

The world-renowned psychologist Albert Bandura\u00a0explained that<\/a>\u00a0people gain confidence and develop skills through small steps. Once we achieve one small thing, we feel empowered to climb higher and aim bigger. This is called self-efficacy.<\/p>\n

The concept can apply to climate action too. Looking at individual solutions can seem trivial, but it is a great way to tap into the power of self-efficacy. Consider sharing information that helps people complete achievable steps, such as\u00a0shopping secondhand<\/a>, recycling more,\u00a0changing their diet<\/a>\u00a0and voting for politicians who are serious about addressing climate change.<\/p>\n

3. Stay positive<\/strong><\/h4>\n

Research shows<\/a>\u00a0that images and stories of achievements and solutions help generate feelings of self-efficacy in readers. People are more likely to change their behaviour after seeing solar panels in media stories, rather than smoke coming from a factory pipe.<\/p>\n

Whether you are a journalist, influencer, activist or just a regular social media user, sharing stories that discuss\u00a0positive green developments<\/a>\u00a0rather than doomism is more likely to move people to action. Tackling a scary situation means taking at least part of it under control.<\/p>\n

Author Bio:<\/strong> Anastasia Denisova is a Senior Lecturer in Journalism at the University of Westminster<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

When news about the climate is published, like the Intergovernmental Panel on Climate Change\u2019s\u00a0latest report, frightening headlines like\u00a0\u201cfinal warning\u201d\u00a0or\u00a0\u201cnow or never\u201d\u00a0are often the norm. Some activists call this approach\u00a0\u201cclimate doomism\u201d, and are quick to\u00a0criticise\u00a0media publications and other influencers for it. Climate doomism is the view that humanity has lost the climate battle, and we feel […]\n… learn more→<\/a><\/p>","protected":false},"author":33,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[128],"tags":[434359],"coauthors":[11733],"class_list":["post-67652","post","type-post","status-publish","format-standard","hentry","category-environment","tag-climate-doomism"],"acf":[],"yoast_head":"\nClimate doomism is bad storytelling \u2013 hope is much more effective at triggering action - World leading higher education information and services<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/world.edu\/climate-doomism-is-bad-storytelling-hope-is-much-more-effective-at-triggering-action\/\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:locale\" content=\"en_US\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:type\" content=\"article\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:title\" content=\"Climate doomism is bad storytelling \u2013 hope is much more effective at triggering action - World leading higher education information and services\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:description\" content=\"When news about the climate is published, like the Intergovernmental Panel on Climate Change\u2019s\u00a0latest report, frightening headlines like\u00a0\u201cfinal warning\u201d\u00a0or\u00a0\u201cnow or never\u201d\u00a0are often the norm. 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