{"id":67105,"date":"2023-02-09T00:21:32","date_gmt":"2023-02-09T05:21:32","guid":{"rendered":"https:\/\/world.edu\/?p=67105"},"modified":"2023-02-09T00:21:32","modified_gmt":"2023-02-09T05:21:32","slug":"how-tech-companies-are-failing-women-workers-and-social-media-users-and-what-to-do-about-it","status":"publish","type":"post","link":"https:\/\/world.edu\/how-tech-companies-are-failing-women-workers-and-social-media-users-and-what-to-do-about-it\/","title":{"rendered":"How tech companies are failing women workers and social media users \u2013 and what to do about it"},"content":{"rendered":"

\"\"<\/p>\n

From Elon Musk\u2019s\u00a0erratic start<\/a>\u00a0as Twitter\u2019s new owner to\u00a0Meta\u2019s recent decision<\/a>\u00a0to layoff more than 11,000 employees, and an ongoing\u00a0downturn for tech stocks<\/a>, the social media sector is once again in turmoil.<\/p>\n

But while these latest shockwaves have attracted a great deal of public attention, we talk considerably less of their repercussions on women. Big tech companies are failing women on both sides of the screen: their employees and the users of their services. This is why recent moves to\u00a0regulate social media firms<\/a>\u00a0should include specific protections for women.<\/p>\n

Online abuse, as has been\u00a0repeatedly confirmed by academic research<\/a>\u00a0and\u00a0civil rights groups<\/a>, often targets women users. One of Musk\u2019s first acts after buying Twitter was to introduce verification to reduce the number of fake accounts. Such accounts are\u00a0often cited<\/a>\u00a0among the main causes of social media violence. But the\u00a0authentication process<\/a>\u00a0(since withdrawn after protests from the Twitter community) simply relied on \u201ccertified\u201d profiles paying a monthly fee.<\/p>\n

As such, the move seemed more like a way to raise revenues than an effective online safety strategy. To make things worse, and more or less simultaneously, Musk also controversially\u00a0restored the accounts<\/a>\u00a0of several high-profile figures previously banned for misogynistic discourse. This included self-defined \u201csexist\u201d influencer\u00a0Andrew Tate<\/a>.<\/p>\n

Beyond the tycoon\u2019s chaotic approach to leadership, these decisions indicate wider trends within the social media industry with far-reaching ramifications for women.<\/p>\n

Over the last few years, in fact, platforms such as Twitter, Facebook, YouTube and TikTok have all responded to mounting public pressure by adopting more stringent guidelines against\u00a0gender-based hate speech<\/a>. These changes, however, have been mostly achieved through\u00a0self-regulation<\/a>\u00a0and voluntary partnerships with the public sector. This approach leaves companies free to reverse previous decisions in the way Musk has.<\/p>\n

Besides, censoring individual internet personalities and promoting account verification doesn\u2019t actually address the core causes of social media violence. The actual design of these platforms and the business models these companies employ play a more central role.<\/p>\n

Social media platforms want to keep us all online to produce profitable data and maintain audiences for advertisements. They do this with algorithms that create an echo chamber. This means we keep seeing content similar to whatever attracted our clicks in the first place. But research shows this also facilitates the\u00a0circulation of \u201cdivisive\u201d messages<\/a>. It also supports the\u00a0spread of online sexism<\/a>, and pushes users that view problematic materials into a \u201cblack hole<\/a>\u201d of related updates.<\/p>\n

While the platforms themselves have become problematic for women that use them, many of the companies behind them are also failing the women workers that build and manage online social media networks.<\/p>\n

Tech company redundancies<\/strong><\/h4>\n

Social media companies\u2019 treatment of employees should also be examined through a gender lens, particularly more recently as they\u00a0react to a market downturn<\/a>\u00a0with mass layoffs and other cost-cutting strategies.<\/p>\n

A particularly at-risk category (which I have examined, among others, in my\u00a0recently published book<\/a>) is that of\u00a0social media moderators<\/a>. These employees are charged with the task of cleaning up platforms of content that violates community standards. They are constantly exposed to misogynistic hate speech, images of sexual violence and non-consensual pornography.\u00a0Female staff<\/a>\u00a0tend to feel especially triggered and many\u00a0develop mental health issues<\/a>, including depression, anxiety and post-traumatic stress syndrome as a result.<\/p>\n

Social media firms and their international subcontractors (to which large part of moderation operations are outsourced) make other choices that also infringe on employees\u2019 rights, particularly female moderators. One of the latest has been\u00a0placing AI-powered cameras<\/a>\u00a0in the homes of moderators who work remotely. This is a particularly brutal intrusion for women since they already often face harassment or safety issues in more public spaces.<\/p>\n

Online abuse and workers\u2019 treatment concern people of all genders. Women, however, pay a unique price for social media violence. Recent\u00a0research from The Economist<\/a>\u00a0shows fear of new aggressions pushed nine out of ten female victims surveyed to alter their digital habits \u2013 7% even quit their jobs.<\/p>\n

Specific solutions to online hate<\/strong><\/h4>\n

Just as women workers and users encounter specific issues as a result of social media policies \u2013 or lack thereof \u2013 the interventions designed to improve their safety and wellbeing should also be specific.<\/p>\n

My book looks at how digital capitalists \u2013 including but not limited to social media corporations \u2013 fail female users and workers, and\u00a0how to remedy this<\/a>. Among the reforms I suggest are interventions to make platforms more accountable.<\/p>\n

The\u00a0UK Online Safety Bill<\/a>\u00a0is set to give regulators the power to fine or prosecute companies that neglect to remove harmful materials, for example. It is important, though, that policy change in this area specifically identifies women as a protected category, which this bill\u00a0currently fails to do<\/a>. Transparency commitments for platforms\u2019 algorithms and regulations around data-mining business models could also help but are so far not yet \u2013 or not fully \u2013 integrated into most national and international legislation.<\/p>\n

And since workers must be protected as much as technology users, it is vital that\u00a0they can organise via trade unions<\/a>, and that there is a push to ensure employers respect their duty of care towards the workforce. This might involve prohibiting invasive workplace surveillance, for example.<\/p>\n

There is one solution to both issues: it is time for social media giants to implement specific strategies to safeguard women on both sides of the screen.<\/p>\n

Author Bio:<\/strong> Lilia Giugni is a Research Associate at the University of Bristol<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

From Elon Musk\u2019s\u00a0erratic start\u00a0as Twitter\u2019s new owner to\u00a0Meta\u2019s recent decision\u00a0to layoff more than 11,000 employees, and an ongoing\u00a0downturn for tech stocks, the social media sector is once again in turmoil. But while these latest shockwaves have attracted a great deal of public attention, we talk considerably less of their repercussions on women. Big tech companies […]\n… learn more→<\/a><\/p>","protected":false},"author":33,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[434284],"coauthors":[11733],"class_list":["post-67105","post","type-post","status-publish","format-standard","hentry","category-business-politics","tag-big-tech"],"acf":[],"yoast_head":"\nHow tech companies are failing women workers and social media users \u2013 and what to do about it - World leading higher education information and services<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/world.edu\/how-tech-companies-are-failing-women-workers-and-social-media-users-and-what-to-do-about-it\/\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:locale\" content=\"en_US\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:type\" content=\"article\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:title\" content=\"How tech companies are failing women workers and social media users \u2013 and what to do about it - World leading higher education information and services\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:description\" content=\"From Elon Musk\u2019s\u00a0erratic start\u00a0as Twitter\u2019s new owner to\u00a0Meta\u2019s recent decision\u00a0to layoff more than 11,000 employees, and an ongoing\u00a0downturn for tech stocks, the social media sector is once again in turmoil. 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