{"id":65619,"date":"2022-11-03T00:07:55","date_gmt":"2022-11-03T04:07:55","guid":{"rendered":"https:\/\/world.edu\/?p=65619"},"modified":"2022-11-03T00:07:55","modified_gmt":"2022-11-03T04:07:55","slug":"how-to-make-young-people-aware-of-the-dangers-of-alcohol-on-social-networks","status":"publish","type":"post","link":"https:\/\/world.edu\/how-to-make-young-people-aware-of-the-dangers-of-alcohol-on-social-networks\/","title":{"rendered":"How to make young people aware of the dangers of alcohol on social networks?"},"content":{"rendered":"

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Alcohol is highly represented on social networks, associated with entertainment scenes, which young people in turn observe and share.\u00a0This presence contributes to trivializing alcohol in the lives of young people and to hiding the pernicious effects of its abuse.<\/p>\n

Anti\u00a0-alcohol campaigns<\/a>\u00a0aimed at young people, whether they use traditional means of communication or rely on social networks, are not very effective when it comes to encouraging healthy drinking behavior.\u00a0As various scientific studies have shown, young people, while being aware of the dangerous effects of alcohol, tend to adopt\u00a0attitudes of resistance<\/a>\u00a0and defensive responses to institutional messages.<\/p>\n

It therefore seems necessary to find new communication strategies to transmit the necessary prevention resources to young people and help them become aware of behaviors that promote alcohol consumption.<\/p>\n

Concerned by this situation,\u00a0Addict Aide<\/a>\u00a0(a French organization mobilized against alcoholism problems) launched an original campaign,\u00a0“Like my addiction”<\/a>\u00a0, on social networks with the agency BETC, with the aim of showing how easy it is to ignore the signs of alcohol dependence.\u00a0In this campaign,\u00a0Louise Delage<\/a>\u00a0, a 25-year-old Parisian, created a profile on Instagram.\u00a0His photos had simple captions, such as “relaxing with friends”, “dancing”.\u00a0Instagram users who saw this profile didn’t know it was a campaign.\u00a0In just one month, Louise already had 65,000 followers and her photos had received 50,000 likes.<\/p>\n

However, in his last post, users discovered that it was a fictitious account whose purpose was to show “a person that people knew on a daily basis, but who they had never suspected she was an alcohol addict\u201d.\u00a0Indeed, in each of her 150 posts, Louise Delage appeared with a glass of alcohol.\u00a0The aim of this campaign was to serve as a \u201crevealer\u201d of addiction problems.<\/p>\n

Discussion groups<\/strong><\/h4>\n

BETC’s campaign has undeniably had an impact given the massive number of “likes” it has generated on Instagram.\u00a0However, until recently, we did not measure exactly to what extent it had contributed to combating addiction to alcohol, nor if this form of alternative communication to traditional campaigns could help to curb the pernicious influence of images linked to alcohol. alcohol circulating online.<\/p>\n

According to the\u00a0results of a research<\/a>\u00a0that we have just published, this type of approach can help to better prepare young people\u00a0to identify the presence of alcohol on social networks<\/a>\u00a0, to be critical about the intentions of the images they see scrolling and adopt healthier behaviors.<\/p>\n