{"id":64970,"date":"2022-09-27T19:28:23","date_gmt":"2022-09-27T23:28:23","guid":{"rendered":"https:\/\/world.edu\/?p=64970"},"modified":"2022-09-27T19:28:23","modified_gmt":"2022-09-27T23:28:23","slug":"where-are-the-women-edutubers","status":"publish","type":"post","link":"https:\/\/world.edu\/where-are-the-women-edutubers\/","title":{"rendered":"Where are the women ‘edutubers’?"},"content":{"rendered":"

\"\"<\/span><\/p>\n

The appearance of digital platforms and social networks in recent decades has made it possible to use these spaces to promote the teaching and dissemination of numerous fields of knowledge.\u00a0Undoubtedly, one of the most used platforms for this is YouTube, which is among the most visited websites worldwide.<\/span><\/p>\n

Students have found in this platform a help to solve their doubts about mathematics, physics or chemistry.\u00a0And, furthermore, a space has been opened to browse fantastic explanations about science, history or art, which increasingly engages users of all ages.<\/span><\/p>\n

Who does not know David Calle, who from his YouTube channel\u00a0<\/span>Unicoos<\/span><\/a>\u00a0helps in the training of thousands and thousands of students internationally?\u00a0Haven’t you enjoyed the explanations about the universe of the renowned Jos\u00e9 Luis Crespo through his channel\u00a0<\/span>Quantum Fracture<\/span><\/a>\u00a0From him?\u00a0What school does not use the\u00a0<\/span>song of the rivers of Spain<\/span><\/a>\u00a0to learn this content in a motivating way through the YouTube channel\u00a0<\/span>Sing and Learn<\/span><\/a>\u00a0?<\/span><\/p>\n

The thousands of subscribers and the millions of views of educational or outreach channels on YouTube corroborate a great use of this type of audiovisual resources by the general population.<\/span><\/p>\n

The influence of\u00a0edutubers<\/em><\/strong><\/h4>\n

The content creators of this type of channel, the so-called\u00a0<\/span>edutubers<\/span><\/em>\u00a0, have therefore become educational references: they manage to reach an audience that follows each of the resources that these digital educators upload to YouTube.<\/span><\/p>\n

The various investigations that I have carried out on the subject point to\u00a0aspects such as the relative short duration of the videos and the excellent communication skills of the\u00a0edutuber as\u00a0<\/em><\/span>success factors of these channels<\/span><\/a>\u00a0.\u00a0It is interesting to be able to reflect on the possible\u00a0implications and contributions of this type of highly popular and massively used resource in the reality of today’s school<\/a>\u00a0.<\/span><\/p>\n

Furthermore, there is\u00a0<\/span>research<\/span><\/a>\u00a0that shows the great weight that\u00a0<\/span>youtubers<\/span><\/em>\u00a0have , along with other social network\u00a0<\/span>influencers<\/span><\/em>\u00a0, conditioning the personality and life projects, especially of the youngest.\u00a0Hence the importance of this group, which, from the field of education, exerts an increasingly evident influence.<\/span><\/p>\n

The gender gap in\u00a0edutubers<\/em><\/strong><\/h4>\n

In a recent\u00a0<\/span>study on <\/span>edutubers<\/span><\/em><\/a>\u00a0I have been able to observe the existence of a gender gap in this group of\u00a0educational\u00a0<\/span>youtubers .\u00a0<\/span><\/em>Through the analysis of more than 200 successful educational or dissemination channels on YouTube Spain, I obtained data that shows a problem: only one in four creators of audiovisual educational content on YouTube is a woman.\u00a0This gap increases even more in areas such as Science, Social Sciences, Mathematics and Technology.<\/span><\/p>\n

Where is the problem if everyone is free to upload or not upload videos to a YouTube channel in a particular way?\u00a0Why then do we speak of a \u201cgender gap\u201d?\u00a0The key lies in the conditions that appear in the group of\u00a0<\/span>edutubers<\/span><\/em>\u00a0and that affect the choice of women to choose not to create or upload educational or outreach videos to YouTube while men do.<\/span><\/p>\n

Exposure and time<\/strong><\/h4>\n

Among these determining factors, the level of media exposure stands out.\u00a0Content creators on social networks are highly exposed and often receive offensive comments from people who, under the umbrella of anonymity offered by social networks, use these platforms to aggressively criticize the\u00a0<\/span>edutuber<\/span><\/em>\u00a0.\u00a0There is\u00a0<\/span>research<\/span><\/a>\u00a0that shows that women are more attacked on social networks by this type of person, which can discourage them from becoming\u00a0educational\u00a0<\/span>YouTubers .<\/span><\/em><\/p>\n

Another conditioning factor that emerges from this research is the evidence that women spend significantly less time on everything that running a YouTube channel entails.\u00a0Although men and women use YouTube in a similar way and have the\u00a0<\/span>same technological capabilities<\/span><\/a>\u00a0, there is something that makes it difficult for women to dedicate time to that particular\u00a0<\/span>hobby<\/span><\/em>\u00a0of creating and uploading videos to YouTube.<\/span><\/p>\n

My study points to the greater domestic burden of women compared to men.<\/span><\/p>\n

Improvement proposals<\/strong><\/h4>\n

For all these reasons, four possible actions can be taken to improve this situation:<\/span><\/p>\n

    \n
  1. Promote projects to improve self-concept, overcome stereotypes and women’s entrepreneurship.<\/span><\/li>\n
  2. Improve security on the YouTube platform by controlling sexist comments.<\/span><\/li>\n
  3. Increase studies on trends in the consumption of audiovisual resources.<\/span><\/li>\n
  4. Develop measures to promote family reconciliation and the equitable distribution of household chores.<\/span><\/li>\n<\/ol>\n

    More women are needed to make the leap to become\u00a0<\/span>edutubers<\/span><\/em>\u00a0, who are benchmarks in the educational field, who positively influence the personality and life of the hundreds of thousands of users who regularly follow this type of resource online .<\/span><\/p>\n

    And you?\u00a0Does it point?<\/span><\/p>\n

    Author Bio:<\/strong> Daniel Pattier is Professor of Didactics and School Organization (Faculty of Education) at Complutense University of Madrid<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    The appearance of digital platforms and social networks in recent decades has made it possible to use these spaces to promote the teaching and dissemination of numerous fields of knowledge.\u00a0Undoubtedly, one of the most used platforms for this is YouTube, which is among the most visited websites worldwide. Students have found in this platform a […]\n… learn more→<\/a><\/p>","protected":false},"author":33,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15645],"tags":[433638],"coauthors":[11733],"class_list":["post-64970","post","type-post","status-publish","format-standard","hentry","category-education","tag-edutubers"],"acf":[],"yoast_head":"\nWhere are the women 'edutubers'? - World leading higher education information and services<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/world.edu\/where-are-the-women-edutubers\/\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:locale\" content=\"en_US\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:type\" content=\"article\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:title\" content=\"Where are the women 'edutubers'? - World leading higher education information and services\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:description\" content=\"The appearance of digital platforms and social networks in recent decades has made it possible to use these spaces to promote the teaching and dissemination of numerous fields of knowledge.\u00a0Undoubtedly, one of the most used platforms for this is YouTube, which is among the most visited websites worldwide. 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