{"id":64145,"date":"2022-07-30T04:36:57","date_gmt":"2022-07-30T08:36:57","guid":{"rendered":"https:\/\/world.edu\/?p=64145"},"modified":"2022-07-30T04:36:57","modified_gmt":"2022-07-30T08:36:57","slug":"the-vivendi-hachette-operation-an-illustration-of-the-globalization-of-publishing","status":"publish","type":"post","link":"https:\/\/world.edu\/the-vivendi-hachette-operation-an-illustration-of-the-globalization-of-publishing\/","title":{"rendered":"The Vivendi-Hachette operation : an illustration of the globalization of publishing"},"content":{"rendered":"<p><span><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-64146\" src=\"https:\/\/world.edu\/wp-content\/uploads\/2022\/07\/amazonbookstore.jpeg\" alt=\"\" width=\"680\" height=\"453\" srcset=\"https:\/\/world.edu\/wp-content\/uploads\/2022\/07\/amazonbookstore.jpeg 680w, https:\/\/world.edu\/wp-content\/uploads\/2022\/07\/amazonbookstore-250x167.jpeg 250w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/span><\/p>\n<p><span>Finally, the announced merger between the publishing group Editis, owned by Vivendi, and Hachette, a subsidiary of Lagard\u00e8re, should not take place.<\/span><\/p>\n<p><span>After months of various noises, Vincent Bollor\u00e9, the boss of the media giant Vivendi, has decided to sell the very Franco-French Editis to a foreign buyer so as not to have to face concentration problems that the regulators were already promising him. Europeans.<\/span><\/p>\n<p><span>A way for him and Vivendi to better maintain control of Hachette and achieve its global ambitions.<\/span><\/p>\n<h4><strong>The largest bookstore in the world<\/strong><\/h4>\n<p><span>This cross-exchange illustrates the internationalization of the publishing industry and demonstrates the sector&#8217;s faith in its future.<\/span><\/p>\n<p><span>Amazon offers, for example, a perfect textbook case for analyzing the globalization of the book sector.<\/span><\/p>\n<p><span>Didn&#8217;t Jeff Bezos&#8217; company become the\u00a0<\/span><a href=\"https:\/\/www.radiofrance.fr\/mouv\/podcasts\/debattle\/faut-il-s-inquieter-de-la-puissance-d-amazon-1986049\"><span>first global bookstore<\/span><\/a><span>\u00a0\u00a0?\u00a0First to offer a book resale platform in many countries;\u00a0first by the extent of the choice of written language;\u00a0first in its dominance in the marketing of printed books, whether new or used.\u00a0Naturally first in the sale of digital books.\u00a0First also, it is less expected, in the audio book.<\/span><\/p>\n<p><span>With just one click, hundreds of millions of readers around the world now have immediate access or after waiting a few days to the book of their choice from millions of available references.<\/span><\/p>\n<p><span>Do you still have to know which book to choose!\u00a0Like Umberto Eco heading with a quiet but determined step through his labyrinthine library to find the one he is looking for.<br \/>\n<center><iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/Czc_KjWji8E\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/center><\/span><\/p>\n<p><span>Amazon is also the leading self-publishing platform.\u00a0It offers more than a million new titles each year in several languages.\u00a0If you are one of the\u00a0<\/span><a href=\"https:\/\/www.culture.gouv.fr\/Thematiques\/Livre-et-lecture\/Actualites\/Etude-sur-la-situation-economique-et-sociale-des-auteurs-du-livre-resultats\"><span>100,000 or so French Sunday writers<\/span><\/a><span>\u00a0, you have probably already looked at, if not used, the many tools offered by Kindle Direct Publishing, to\u00a0<\/span><a href=\"https:\/\/kdp.amazon.com\/fr_FR?ref_=kdpgp_p_fr_psg_gt_hv_ad1\"><span>create and publish an electronic book, paperback or hardcover<\/span><\/a><span>\u00a0.\u00a0You have probably also been disappointed by the sales of your work.\u00a0<\/span><a href=\"https:\/\/www.nytimes.com\/2010\/05\/27\/opinion\/27iht-%20edkeillor.html?scp=2&amp;sq=garrison%20keillor&amp;st=cse\"><span>According to an American humorist writer<\/span><\/a><span>\u00a0, count an average of 14 copies sold, more than half of which were acquired by family members.<\/span><\/p>\n<p><span>This all-out firepower from Amazon is not without worrying publishing companies, especially since it has gradually become their first customer.\u00a0Their need to better negotiate their conditions of sale with\u00a0<\/span><a href=\"https:\/\/theconversation.com\/logre-amazon-98896\"><span>the ogre of Seattle<\/span><\/a><span>\u00a0is also a motivation, strongly affirmed, of their merger and acquisition projects.<\/span><\/p>\n<h4><strong>Cross-border mergers<\/strong><\/h4>\n<p><span>A good illustration of this phenomenon is the merger between Penguin Random House (Bertelsman) and Simon &amp; Schuster (Paramount Global).\u00a0This operation, not yet finalized, because in the course of antitrust judgment, follows a wave of 30 years of international mergers and acquisitions.<\/span><\/p>\n<p><span>Too many to list here, just a few: Collins Absorption (UK) \u2013 remember your first English dictionary!\u00a0\u2013 by Harper (United States);\u00a0that of Harlequin (Canada), known for his sentimental novels published all over the world, by Harper Collins;\u00a0the takeover of Random House (United States) with lucky publication choices, like Joyce&#8217;s\u00a0<\/span><em><span>Ulysses<\/span><\/em><span>\u00a0, by Bertelsmann (Germany);\u00a0that of Penguin House (United Kingdom)\u00a0<\/span><a href=\"https:\/\/www.penguin.co.uk\/articles\/2020\/september\/penguin-books-logo-history-edward-young-allen-lane.html\"><span>with the famous and stainless logo<\/span><\/a><span>\u00a0by Bertelsman always.<\/span><\/p>\n<p><span>And so today also the proposed acquisition of Simon &amp; Schuster, the publishing house of Stephen King, and John Grisham, among others;\u00a0without forgetting the now obsolete merger project between Editis (Vivendi) and Hachette Livre (Largard\u00e8re).<\/span><\/p>\n<p><span>The creation of publishing giants is the immediate consequence of mergers and acquisitions, especially cross-border ones.\u00a0Six groups now occupy a quarter of the world market.\u00a0The publishing industry has not escaped the planetary movement of\u00a0<\/span><a href=\"https:\/\/www.odilejacob.fr\/catalogue\/sciences-humaines\/economie-et-finance\/entreprises-hyperpuissantes_9782738154989.php\"><span>the commercial ascent of multinational companies becoming giants<\/span><\/a><span>\u00a0.<\/span><\/p>\n<h4><strong>Technological innovations and business models<\/strong><\/h4>\n<p><span>As in other industries, innovation plays a key role in the evolution of the sector.\u00a0Starting with technological innovation.\u00a0Digital has flooded the planet of the book, whether through electronic publishing, distribution logistics, success marketing, the sale of audio books and comics or even the professional book segment.\u00a0However, digital is characterized by lower unit costs, but also by higher fixed costs which must therefore be amortized on larger markets.\u00a0There are also network economies that favor some through a snowball effect.\u00a0A single or a handful of winners are selected.<\/span><\/p>\n<p><span>The innovation also concerns the formats, let us use here the consecrated English terms, and finally more meaningful, like\u00a0<\/span><em><span>webtoon<\/span><\/em><span>\u00a0,\u00a0<\/span><em><span>webnovel<\/span><\/em><span>\u00a0,\u00a0<\/span><em><span>graphic novel<\/span><\/em><span>\u00a0,\u00a0<\/span><em><span>serial fiction<\/span><\/em><span>\u00a0, etc.\u00a0It also concerns business models such as subscription formulas \u2013 a kind of book club in today&#8217;s world \u2013 or the all-media and all-round version of successful titles: series, films, podcasts, games, trinkets and other trinkets.\u00a0In short, a kind of universalization of stories and their heroes.<\/span><\/p>\n<p><em><span>The Little Prince<\/span><\/em><span>\u00a0himself, the most translated book in the world after the Bible, has not escaped this unbridled commercialization.\u00a0It has of course been adapted into film and series and its famous slender silhouette has been reproduced on\u00a0<\/span><a href=\"https:\/\/www.lepetitprincecollection.com\/fr\/\"><span>everything and anything<\/span><\/a><span>\u00a0, key rings, medals, caps, and even egg cups, glasses cases and water bottles.\u00a0There&#8217;s good, not so good, and very bad, but don&#8217;t roll your eyes and regret this trade out of the book.\u00a0The character of Saint-Exup\u00e9ry has thus known many new lives, prolonging for some the happiness of reading or engaging others to immerse themselves in it.<\/span><\/p>\n<h4><strong>Bestselling books<\/strong><\/h4>\n<p><span>There is also a certain standardization of tastes and fashions as evidenced by many international best-selling books and genres.\u00a0The anatomy of bestsellers was studied by comparing data on the textual characteristics of books that appear on\u00a0<\/span><a href=\"https:\/\/livre.fnac.com\/mp35551172\/Bestseller-Code\"><span>bestseller lists<\/span><\/a><span>\u00a0and those that do not.\u00a0Their dissection reveals, among other things, that success requires rather a simple language, close to speech, a number of main themes limited to two or three, and risings and fallings of emotion which follow one another.\u00a0Too many adjectives and verbs should be avoided.\u00a0Ditto for the sex scenes or the description of the bodies, except if they are cooled (detective novels are legion among the best-selling books\u2026).<\/span><\/p>\n<p><span>Of course, complete knowledge of the ingredients to incorporate or avoid does not provide the recipe for success.\u00a0In the same way that the list of products in the pantry of Top Chef cooks is not enough to designate the winner in advance.\u00a0Note that there is also no miracle recipe for guessing successful genres and subgenres like the Scandinavian thriller or action manga.\u00a0It&#8217;s here like the global pizza and hamburger craze, or more recently the poke bowl.<\/span><\/p>\n<p><span>Let&#8217;s finish spinning the culinary metaphor by recalling that for the book as for the kitchen, tastes and preferences are still marked by the local culture.\u00a0They differ from one place, one country, one continent to another.\u00a0Translated books, for example, only represent a fifth of sales in France.<\/span><\/p>\n<p><span>Even if it makes many authors dream, the best-selling book and its variations remain an exception.\u00a0In proportion to the number of copies sold and therefore the turnover of publishers, it is another matter.\u00a0Take the example of the United States, where the average number of copies per title is a few hundred: the 10 books sold at more than a million copies generate as much revenue as the\u00a0<\/span><a href=\"https:\/\/www.publishersweekly.com\/pw\/by-topic\/columns-and-blogs\/soapbox\/article\/6153-a-bookselling-tail.html\"><span>million others placed at less than of 100 copies<\/span><\/a><span>\u00a0.<\/span><\/p>\n<h2><span>A global market that is losing weight<\/span><\/h2>\n<p><span>Moreover, with the number of prints per new title decreasing mechanically as the number of new titles swells \u2013 a trend for many years \u2013 bestselling books become more important for the balance of accounts.\u00a0Indeed, unlike other sectors which have become internationalised,\u00a0<\/span><a href=\"https:\/\/masterenedicion.com\/wp-content\/uploads\/2017\/11\/BookMap_How-big-is-global-publishing_prel-edition_final01.pdf\"><span>publishing does not benefit from a world market which is exploding<\/span><\/a><span>\u00a0.\u00a0This is not even growing faster than population or wealth as measured by GDP.\u00a0In developed countries, the market is shrinking in constant euros or dollars and emerging economy countries have not taken over, despite the progress in education and university development that they are experiencing.\u00a0Anyway not yet.<\/span><\/p>\n<p><span>In the 1960s, the planet had 1.6 books sold per inhabitant, the\u00a0<\/span><a href=\"https:\/\/www.oxfordhandbooks.com\/view\/10.1093\/oxfordhb\/9780198794202.001.0001\/oxfordhb-9780198794202-e-9\"><span>figure fell<\/span><\/a><span>\u00a0to less than one in the 2000s. are eager to seek growth outside of their traditional geographic market and seek outlets beyond publishing for their best-selling print or electronic titles.<\/span><\/p>\n<p><span>The book beyond its linguistic borders thanks to translations, and textual thanks to its adaptations in images, does not lose its soul.\u00a0The same applies to publishing outside its national strongholds.\u00a0She helps the book travel.\u00a0The rapprochement between Editis and Hachette made many fear the creation of a French publishing juggernaut crushing everyone in France in its path.\u00a0With the acquisition of Hachette by Vivendi and the future of Editis probably by a foreign publishing group, this attempt will finally push the French book industry to open up a little more to the world.<\/span><\/p>\n<p><em><strong>Author Bio:<\/strong> Francois Leveque is a Professor of Economics at Mines Paris<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Finally, the announced merger between the publishing group Editis, owned by Vivendi, and Hachette, a subsidiary of Lagard\u00e8re, should not take place. After months of various noises, Vincent Bollor\u00e9, the boss of the media giant Vivendi, has decided to sell the very Franco-French Editis to a foreign buyer so as not to have to face [&hellip;]\n&hellip; <a href=\"https:\/\/world.edu\/the-vivendi-hachette-operation-an-illustration-of-the-globalization-of-publishing\/\" class=\"more\">learn more&rarr;<\/a><\/p>","protected":false},"author":33,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[11243],"coauthors":[11733],"class_list":["post-64145","post","type-post","status-publish","format-standard","hentry","category-business-politics","tag-globalization-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Vivendi-Hachette operation : an illustration of the globalization of publishing - World leading higher education information and services<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/world.edu\/the-vivendi-hachette-operation-an-illustration-of-the-globalization-of-publishing\/\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:locale\" content=\"en_US\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:type\" content=\"article\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:title\" content=\"The Vivendi-Hachette operation : an illustration of the globalization of publishing - World leading higher education information and services\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:description\" content=\"Finally, the announced merger between the publishing group Editis, owned by Vivendi, and Hachette, a subsidiary of Lagard\u00e8re, should not take place. 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