{"id":63726,"date":"2022-07-03T17:23:49","date_gmt":"2022-07-03T21:23:49","guid":{"rendered":"https:\/\/world.edu\/?p=63726"},"modified":"2022-07-13T19:22:15","modified_gmt":"2022-07-13T23:22:15","slug":"attitude-organizational-culture-and-good-practices-the-keys-to-digitizing-the-university","status":"publish","type":"post","link":"https:\/\/world.edu\/attitude-organizational-culture-and-good-practices-the-keys-to-digitizing-the-university\/","title":{"rendered":"Attitude, organizational culture and good practices: the keys to digitizing the university"},"content":{"rendered":"

\"\"
\nIn the last two years we have changed.\u00a0Changes have been accelerated and entrenched in the way we buy, pay, meet, and also in the way we learn.\u00a0We are discovering digital tools, and we use them in an increasingly better, more effective and practical way, in our day to day.\u00a0We have changed, in some things, for the better and, in others, not so much.<\/p>\n

The university, leading in many aspects, is still in the process of reflecting this change.\u00a0Updated knowledge, reflections, criticism and intellectual debates are present, but other ways of doing things with students still need to be introduced.<\/p>\n

A recent\u00a0study<\/a>\u00a0across Irish universities shows that 44% of students consider online resources and tutorials to be their ideal format of instruction, and 56% opt for on-campus discussions, with face-to-face classes.\u00a0We do not have data in other countries in Europe or America, but it seems to me that the sentiment of the student body is aligned with those data.\u00a0This represents an interesting change of preferences.\u00a0It reflects what the students consider that attendance brings, and the possibility of acquiring knowledge and information by other means.<\/p>\n

The university wants to lead progress and train those who lead it.\u00a0Many university mottos, from all over the world, refer to the search for truth, to illuminate with science, etc.\u00a0It is studied, reflections are made, but changing the internal functioning is not so easy.\u00a0As in the university, other administrations and large corporations are also slow to incorporate organizational and operational changes, although they see them as necessary and expose them to third parties.<\/p>\n

The importance of collective attitude<\/strong><\/h4>\n

To adapt to new ways of learning and teaching, students and teachers need to develop a positive attitude towards change.\u00a0Identify and understand the potential and value of using certain digital resources.<\/p>\n

In organizational behavior, we speak of “organizational preparation” as a prior element to be able to assume a change.\u00a0This being ready, prepared, occurs when\u00a0the context, the structure and the attitudes<\/a>\u00a0of the members of the institution are receptive to the changes that are coming.<\/p>\n

Add, don’t replace<\/strong><\/h4>\n

Adopting technology does not necessarily mean a change in the strategies or values \u200b\u200bof an institution, and we tend to confuse it.\u00a0It is necessary to develop processes that are compatible with the tasks that we already do well, but that generate more value in the task of teaching and learning.<\/p>\n

The change to take advantage of the opportunities of digitization is not to incorporate new applications.\u00a0It is not looking for new labor-saving procedures, even if they do.\u00a0It is about seeking a change of culture, which helps to learn in a new teaching environment.<\/p>\n

Provoking changes for the better means seeking and finding consensus, accompanying people, helping each other to grow from the skills and abilities that each one of us has.\u00a0And that must be promoted with the collaboration of many people throughout the organization.<\/p>\n

Motivation and understanding<\/strong><\/h4>\n

It is the practical strategy that we try to apply at the University of Barcelona to achieve a change towards a simpler, more efficient and safer electronic administration.\u00a0A change to motivate more in classrooms, laboratories and research.<\/p>\n

The digital change does not depend so much on age, skills, or the way of being, although they are important.\u00a0It is rather a problem of preparing the organization and creating attitudes of the people.\u00a0That becomes easier when you understand why new things are worth doing.<\/p>\n

Build skills<\/strong><\/h4>\n

Once this change in attitude has been achieved, providing digital skills is the second challenge.\u00a0These skills are generated step by step.<\/p>\n

Training and coaching help build good habits.\u00a0But examples and actions that are easy to incorporate into our day to day help more.<\/p>\n

As the American economist\u00a0Richard Thaler<\/a>\u00a0explains , it is costly to generate important resolutions that we know are necessary (play sports, follow a healthy diet…) and, on the other hand, it is easy to fall into small temptations that do not go in the same direction (a good chocolate ice cream , for instance).\u00a0In the same way that in behavioral economics the usefulness of “nudges” towards the right decisions has been demonstrated, in the university we can introduce and share good examples, good practices that reinforce other ways of educating current and future generations.<\/p>\n

The challenge of incorporating these good practices must have three characteristics:<\/p>\n

    \n
  1. A minimally reasonable exchange cost.<\/li>\n
  2. The possibility that they will be copied and implanted in new environments.<\/li>\n
  3. That allow identifying the success of incorporating these digital skills in teaching activities.<\/li>\n<\/ol>\n

    Institutionalize the changes<\/strong><\/h4>\n

    There is no doubt that the best asset of universities are people.\u00a0And people shape organizations, and give them their own culture.\u00a0It is the people who can institutionalize new ways of doing things and convert them into the culture of the organization.<\/p>\n

    A challenge for university teachers is to develop students’ critical thinking and help them base their decisions.\u00a0Add value at different moments of teaching-learning (not only in the classroom), and establish more comfortable systems for the acquisition of the new potential offered by digital transformation.<\/p>\n

    Psychologist\u00a0Kurt Lewin<\/a>\u00a0‘s classic theory of \u201cunfreeze, change, and freeze again\u201d can be applied to the university.<\/p>\n

    If we know how to transform the university, taking advantage of new technologies as much as possible, we will also transform society.\u00a0If we know how to improve society, we will undoubtedly transform the university.<\/p>\n

    This is the challenge that we have to take on as university teachers.\u00a0How to make it happen is already another matter.\u00a0The three suggested areas can help, and we hope they will help us, to accelerate the transformation that we need.<\/p>\n

    Author Bio: <\/strong>Xavier M Triad\u00f3 Ivern is Vice-Rector for digital transformation and Professor of Organizational Behavior at the University of Barcelona<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    In the last two years we have changed.\u00a0Changes have been accelerated and entrenched in the way we buy, pay, meet, and also in the way we learn.\u00a0We are discovering digital tools, and we use them in an increasingly better, more effective and practical way, in our day to day.\u00a0We have changed, in some things, for […]\n… learn more→<\/a><\/p>","protected":false},"author":33,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[429114],"coauthors":[11733],"class_list":["post-63726","post","type-post","status-publish","format-standard","hentry","category-higher-education","tag-collective-attitude"],"acf":[],"yoast_head":"\nAttitude, organizational culture and good practices: the keys to digitizing the university - World leading higher education information and services<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/world.edu\/attitude-organizational-culture-and-good-practices-the-keys-to-digitizing-the-university\/\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:locale\" content=\"en_US\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:type\" content=\"article\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:title\" content=\"Attitude, organizational culture and good practices: the keys to digitizing the university - 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