{"id":62812,"date":"2022-05-13T05:34:22","date_gmt":"2022-05-13T09:34:22","guid":{"rendered":"https:\/\/world.edu\/?p=62812"},"modified":"2022-05-26T18:47:30","modified_gmt":"2022-05-26T22:47:30","slug":"what-are-young-people-looking-for-in-the-bottle","status":"publish","type":"post","link":"https:\/\/world.edu\/what-are-young-people-looking-for-in-the-bottle\/","title":{"rendered":"What are young people looking for in the bottle?"},"content":{"rendered":"

\"\"
\nLeisure and fun are part of contemporary society and are accepted as fundamental in social life.\u00a0Young people need leisure time and fun to achieve complete personal development.<\/p>\n

In most societies, however, leisure is linked to alcohol consumption: alcohol is often used to celebrate an event or to separate work time from leisure time.\u00a0Specifically, in Europe, recreational activities carried out by young people in their leisure time\u00a0are usually related to alcohol<\/a>\u00a0and other psychoactive substances.<\/p>\n

In their socialization, young people assimilate from a very early age (adolescence) that alcohol is essential at any party, even forming part of a kind of initiation rite to adolescence.<\/p>\n

This trend is dangerous for human development.\u00a0The preconceived idea that participating in a bottle is part of the individual’s socialization can be established, at a stage in which the group of friends is very important, where relationships are freer and less formalized.<\/p>\n

Social acceptance<\/strong><\/h4>\n

In Spain and many neighboring countries, the recreational and leisure offer is highly alcohol-oriented and, furthermore, coexists with a generalized social permissiveness.\u00a0Alcohol, considered a legal drug, is socially accepted and is part of many social and family celebrations.<\/p>\n

Such covert\u00a0permissiveness<\/a>\u00a0has greatly influenced consumption patterns.\u00a0It has gone from a moderate daily consumption associated with meals, to a more intermittent consumption among young people,\u00a0related to leisure time<\/a>\u00a0and the weekend, which usually ends in drunkenness.<\/p>\n

These changes in consumption patterns, together with\u00a0social concern<\/a>\u00a0and\u00a0public health problems<\/a>\u00a0, derived from alcohol abuse, make it necessary to ask: why is a bottle made?<\/p>\n

Why some yes and others no?<\/strong><\/h4>\n

To the extent that there are some young people who do not participate in these activities, it is essential to analyze the differences that exist between them and those who do participate.<\/p>\n

What factors can we identify early on that can be protective and serve to prevent or deflect such behavior in the earliest stages?<\/p>\n

From the perspective of\u00a0social\u00a0marketing , we have carried out an\u00a0<\/em>investigation<\/a>\u00a0to establish what differences exist between young people who practice \u201cbotell\u00f3n\u201d and those who do not.\u00a0We consider three variables:<\/p>\n

    \n
  1. Leisure habits.<\/li>\n
  2. Values.<\/li>\n
  3. Emotions and beliefs.<\/li>\n<\/ol>\n

    Everyone wants to have fun<\/strong><\/h4>\n

    Based on\u00a0the empirical results<\/a>\u00a0we have obtained, it can be said that young people, whether or not they practice drinking, coincide in the way they spend their leisure time.<\/p>\n

    To have fun, everyone likes to carry out activities with friends and in a group, through the computer (social networks, chats, online games) or personally (eat lunch or dinner with friends or meet friends at home or on the street).<\/p>\n

    An intervention or prevention campaign should not focus on criminalizing leisure activities carried out with friends on the street, but the campaigns should be aimed at modifying or modeling the emotions, values \u200b\u200band beliefs of the young people who participate in the bottle.<\/p>\n

    The importance of disconnection<\/strong><\/h4>\n

    Leisure involves relaxing, but for the young people who do a bottle it also implies a form of disconnection.\u00a0The sole objective is that.\u00a0This is what differentiates them from those who do not make a bottle.<\/p>\n

    For this reason, when designing campaigns, other types of non-harmful leisure activities must be shown that maintain the objective of disconnecting or relaxing, without this meaning alienating oneself or implying an action that is harmful to health.<\/p>\n

    We need to offer leisure activities with a contribution to personal growth and improvement, such as concerts or group sports.\u00a0Activities that, offering relaxation and fun, can serve as an alternative to harmful leisure habits.<\/p>\n

    Hedonistic and invulnerable<\/strong><\/h4>\n

    Both groups of young people, those who do and those who do not drink, are hedonists.\u00a0One of the highest values \u200b\u200bfor them is to enjoy life.\u00a0Those who practice bottle, however, value less responsibility.<\/p>\n

    Social marketing<\/em>\u00a0campaigns\u00a0should promote, from a very early age, values \u200b\u200bassociated with responsibility.\u00a0Emphasis should be placed on the satisfaction experienced when achieving a goal that has been achieved with effort.<\/p>\n

    Responsibility can be promoted through ecological or environmental responsibility, offering group altruistic leisure activities where they can have fun, for example, protecting the environment by cleaning natural spaces.<\/p>\n

    It is surprising that both groups of young people know that practicing a bottle is “harmful to their health.”\u00a0They may not value their reach because their youth makes them feel invulnerable.\u00a0In order to achieve a change in this belief, the true damage that alcohol can cause must be disseminated, showing its damage to health at an early age:\u00a0cancers<\/a>\u00a0of the head, neck, liver, colorectal and breast, as well as\u00a0gastrointestinal<\/a>\u00a0and mental health.<\/p>\n

    Finally, taking into account the emotions generated by the bottle, social\u00a0marketing<\/em>\u00a0should be aimed at changing them.\u00a0Young people who practice bottle link it to joy and happiness.\u00a0This relationship is rooted in our culture: if you want to achieve a change in young people, you have to start with adults and their way of seeing alcohol.<\/p>\n

    Author Bios:<\/strong> Immaculate Galvan Sanchez is Doctor from the ULPGC in the field of Business Organization and researcher in Social Economy, Asuncion Beerli Palace and Josefa D. Martin Santana al at the University of Las Palmas de Gran Canaria<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    Leisure and fun are part of contemporary society and are accepted as fundamental in social life.\u00a0Young people need leisure time and fun to achieve complete personal development. In most societies, however, leisure is linked to alcohol consumption: alcohol is often used to celebrate an event or to separate work time from leisure time.\u00a0Specifically, in Europe, […]\n… learn more→<\/a><\/p>","protected":false},"author":33,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[95],"tags":[429035],"coauthors":[11733],"class_list":["post-62812","post","type-post","status-publish","format-standard","hentry","category-lifestyle","tag-alcohol-consumption"],"acf":[],"yoast_head":"\nWhat are young people looking for in the bottle? - World leading higher education information and services<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/world.edu\/what-are-young-people-looking-for-in-the-bottle\/\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:locale\" content=\"en_US\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:type\" content=\"article\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:title\" content=\"What are young people looking for in the bottle? - World leading higher education information and services\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:description\" content=\"Leisure and fun are part of contemporary society and are accepted as fundamental in social life.\u00a0Young people need leisure time and fun to achieve complete personal development. 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