{"id":61089,"date":"2022-01-14T14:38:46","date_gmt":"2022-01-14T19:38:46","guid":{"rendered":"https:\/\/world.edu\/?p=61089"},"modified":"2022-01-14T14:38:46","modified_gmt":"2022-01-14T19:38:46","slug":"the-metaverse-is-money-and-crypto-is-king-why-youll-be-on-a-blockchain-when-youre-virtual-world-hopping","status":"publish","type":"post","link":"https:\/\/world.edu\/the-metaverse-is-money-and-crypto-is-king-why-youll-be-on-a-blockchain-when-youre-virtual-world-hopping\/","title":{"rendered":"The metaverse is money and crypto is king \u2013 why you\u2019ll be on a blockchain when you\u2019re virtual-world hopping"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/world.edu\/wp-content\/uploads\/2022\/01\/metaverse.jpeg\" alt=\"\" width=\"680\" height=\"408\" class=\"aligncenter size-full wp-image-61090\" srcset=\"https:\/\/world.edu\/wp-content\/uploads\/2022\/01\/metaverse.jpeg 680w, https:\/\/world.edu\/wp-content\/uploads\/2022\/01\/metaverse-250x150.jpeg 250w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><br \/>\nYou may think\u00a0<a href=\"https:\/\/theconversation.com\/what-is-the-metaverse-2-media-and-information-experts-explain-165731\">the metaverse<\/a>\u00a0will be a bunch of interconnected virtual spaces \u2013 the world wide web but accessed through virtual reality. This is largely correct, but there is also a fundamental but slightly more cryptic side to the metaverse that will set it apart from today\u2019s internet: the blockchain.<\/p>\n<p>In the beginning, Web 1.0 was the information superhighway of connected computers and servers that you could search, explore and inhabit, usually through a centralized company\u2019s platform \u2013 for example, AOL, Yahoo, Microsoft and Google. Around the turn of the millennium, Web 2.0 came to be characterized by social networking sites, blogging and the monetization of user data for advertising by the centralized gatekeepers to \u201cfree\u201d social media platforms, including Facebook, SnapChat, Twitter and TikTok.<\/p>\n<p>Web 3.0 will be the foundation for the metaverse. It will consist of blockchain-enabled decentralized applications that support an economy of user-owned crypto assets and data.<\/p>\n<p>Blockchain? Decentralized? Crypto-assets? As\u00a0<a href=\"https:\/\/scholar.google.com\/citations?user=jE9vLG0AAAAJ&amp;hl=en\">researchers<\/a>\u00a0<a href=\"https:\/\/scholar.google.com\/citations?user=ZDiftAQAAAAJ&amp;hl=en\">who study<\/a>\u00a0social media and media technology, we can explain the technology that will make the metaverse possible.<\/p>\n<h4><strong>Owning bits<\/strong><\/h4>\n<p><a href=\"https:\/\/theconversation.com\/blockchains-focusing-on-bitcoin-misses-the-real-revolution-in-digital-trust-58125\">Blockchain<\/a>\u00a0is a technology that permanently records transactions, typically in a decentralized and public database called a ledger. Bitcoin is the most well-known blockchain-based cryptocurrency. Every time you buy some bitcoin, for example, that transaction gets recorded to the Bitcoin blockchain, which means the record is distributed to thousands of individual computers around the world.<\/p>\n<p>This decentralized recording system is very difficult to fool or control. Public blockchains, like Bitcoin and Ethereum, are also transparent \u2013 all transactions are available for anyone on the internet to see, in contrast to traditional banking books.<\/p>\n<p>Ethereum is a blockchain like Bitcoin, but Ethereum is also programmable through\u00a0<a href=\"https:\/\/www.investopedia.com\/terms\/s\/smart-contracts.asp\">smart contracts<\/a>, which are essentially blockchain-based software routines that run automatically when some condition is met. For example, you could use a smart contract on the blockchain to establish your ownership of a digital object, such as a piece of art or music, to which no one else can claim ownership on the blockchain \u2014 even if they save a copy to their computer. Digital objects that can be owned \u2013 currencies, securities, artwork \u2013 are\u00a0<a href=\"https:\/\/www.feedough.com\/what-is-a-cryptoasset-types-of-cryptoassets-ultimate-guide\/\">crypto assets<\/a>.<\/p>\n<p>Items like artwork and music on a blockchain are\u00a0<a href=\"https:\/\/theconversation.com\/how-nonfungible-tokens-work-and-where-they-get-their-value-a-cryptocurrency-expert-explains-nfts-157489\">nonfungible tokens<\/a>\u00a0(NFTs). Nonfungible means they are unique and not replaceable, the opposite of fungible items like currency \u2013 any dollar is worth the same as, and can be swapped with, any other dollar.<br \/>\n<div id=\"attachment_61091\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-61091\" src=\"https:\/\/world.edu\/wp-content\/uploads\/2022\/01\/NFT.jpeg\" alt=\"\" width=\"680\" height=\"454\" class=\"size-full wp-image-61091\" srcset=\"https:\/\/world.edu\/wp-content\/uploads\/2022\/01\/NFT.jpeg 680w, https:\/\/world.edu\/wp-content\/uploads\/2022\/01\/NFT-250x167.jpeg 250w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><p id=\"caption-attachment-61091\" class=\"wp-caption-text\">Nonfungible tokens (NFTs) use the cryptography of blockchain to make provably unique instances of digital items, including artwork like these images shown at an exhibition in Miami Beach in November 2021. AP Photo\/Lynne Sladky<\/p><\/div><\/p>\n<p>Importantly, you could use a smart contract that says you are willing to sell your piece of digital art for US$1 million in ether, the currency of the Ethereum blockchain. When I click \u201cagree,\u201d the artwork and the ether automatically transfer ownership between us on the blockchain. There is no need for a bank or third-party escrow, and if either of us were to dispute this transaction \u2013 for example, if you claimed that I only paid $999,000 \u2013 the other could easily point to the public record in the distributed ledger.<\/p>\n<p>What does this blockchain crypto-asset stuff have to do with the metaverse? Everything! To start, the blockchain allows you to own digital goods in a virtual world. You won\u2019t just own that NFT in the real world, you\u2019ll own it in the virtual world, too.<\/p>\n<p>In addition, the metaverse isn\u2019t being built by any one group or company. Different groups will build different virtual worlds, and in the future these worlds will be interoperable \u2013 forming the metaverse. As people move between virtual worlds \u2013 say from\u00a0<a href=\"https:\/\/decentraland.org\/\">Decentraland<\/a>\u2019s virtual environments to\u00a0<a href=\"https:\/\/www.theverge.com\/2021\/11\/2\/22758974\/microsoft-teams-metaverse-mesh-3d-avatars-meetings-features\">Microsoft<\/a>\u2019s \u2013 they\u2019ll want to bring their stuff with them. If two virtual worlds are interoperable, the blockchain will authenticate proof of ownership of your digital goods in both virtual worlds. Essentially, as long as you are able to access your\u00a0<a href=\"https:\/\/coinmarketcap.com\/alexandria\/article\/10-best-crypto-hot-wallets-for-beginners\">crypto wallet<\/a>\u00a0within a virtual world, you will be able to access your crypto stuff.<\/p>\n<h4><strong>Don\u2019t forget your wallet<\/strong><\/h4>\n<p>So what will you keep in your crypto wallet? You will obviously want to carry cryptocurrencies in the metaverse. Your crypto wallet will also hold your metaverse-only digital goods, such as your\u00a0<a href=\"https:\/\/www.coindesk.com\/markets\/2021\/08\/27\/why-avatars-dominate-the-nft-market\/\">avatars<\/a>, avatar clothing, avatar animations, virtual decorations and weapons.<br \/>\n<div id=\"attachment_61092\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-61092\" src=\"https:\/\/world.edu\/wp-content\/uploads\/2022\/01\/avatar.jpeg\" alt=\"\" width=\"680\" height=\"454\" class=\"size-full wp-image-61092\" srcset=\"https:\/\/world.edu\/wp-content\/uploads\/2022\/01\/avatar.jpeg 680w, https:\/\/world.edu\/wp-content\/uploads\/2022\/01\/avatar-250x167.jpeg 250w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><p id=\"caption-attachment-61092\" class=\"wp-caption-text\">Avatars, like this representation of El Salvador President Nayib Bukele, are cartoonlike animations that people inhabit in the metaverse. AP Photo\/Salvador Melendez<\/p><\/div><\/p>\n<p>What will people do with their crypto wallets? Among other things, shop. Just as you likely do on the web now, you will be able to purchase traditional digital goods like music, movies, games and apps. You\u2019ll also be able to buy physical-world items in the metaverse, and you\u2019ll be able to view and \u201chold\u201d 3D models of what you are shopping for, which could help you make more informed decisions.<\/p>\n<p>Also, just like you can use ye old leather wallet to carry your ID, crypto wallets will be linkable to real-world identities, which could help facilitate transactions that require legal verification, such as buying a real-world car or home. Because your ID will be linked to your wallet, you won\u2019t need to remember login information for all the websites and virtual worlds that you visit \u2013 just connect your wallet with a click and you are logged in. ID-associated wallets will also be useful for controlling access to age-restricted areas in the metaverse.<\/p>\n<p>Your crypto wallet could also be linked to your contacts list, which would allow you to bring your social network information from one virtual world to another. \u201cJoin me for a pool party in FILL IN THE BLANK-world!\u201d<\/p>\n<p>At some point in the future, wallets could also be associated with reputation scores that determine the permissions you have to broadcast in public places and interact with people outside of your social network. If you act like a toxic misinformation-spreading troll, you may damage your reputation and potentially have your sphere of influence reduced by the system. This could create an incentive for people to behave well in the metaverse, but platform developers will have to prioritize these systems.<\/p>\n<h4><strong>Big business<\/strong><\/h4>\n<p>Lastly, if the metaverse is money, then companies will certainly want to play too. The decentralized nature of blockchain will potentially reduce the need for gatekeepers in financial transactions, but companies will still have many opportunities to generate revenue, possibly even more than in current economies. Companies like Meta will provide large platforms where people will\u00a0<a href=\"https:\/\/www.oculus.com\/workrooms\/\">work<\/a>,\u00a0<a href=\"https:\/\/www.oculus.com\/facebook-horizon\/\">play<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.facebook.com\/VenuesOculus\/\">congregate<\/a>.<br \/>\n<center><iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/uIllSiXVfmI\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/center><\/p>\n<p>Major brands are also getting into the NFT mix, including\u00a0<a href=\"https:\/\/unxd.com\/drops\/dolce-gabbana-collezione-genesi?selected=all\">Dolce &amp; Gabbana<\/a>,\u00a0<a href=\"https:\/\/www.coca-colacompany.com\/news\/coca-cola-nft-auction-fetches-more-than-575000\">Coca-Cola<\/a>,\u00a0<a href=\"https:\/\/www.adidas.com\/into_the_metaverse\/mint\">Adidas<\/a>\u00a0and\u00a0<a href=\"https:\/\/news.nike.com\/news\/nike-acquires-rtfkt\">Nike<\/a>. In the future, when you buy a physical world item from a company, you might also gain ownership of a linked NFT in the metaverse.<\/p>\n<p>For example, when you buy that coveted name-brand outfit to wear to the real-world dance club, you might also become the owner of the crypto version of the outfit that your avatar can wear to the virtual Ariana Grande concert. And just as you could sell the physical outfit secondhand, you could also sell the NFT version for someone else\u2019s avatar to wear.<\/p>\n<p>These are a few of the many ways that metaverse business models will likely overlap with the physical world. Such examples will get more complex as\u00a0<a href=\"https:\/\/theconversation.com\/what-is-augmented-reality-anyway-99827\">augmented reality<\/a>\u00a0technologies increasingly come into play, further merging aspects of the metaverse and physical world. Although the metaverse proper isn\u2019t here yet, technological foundations like blockchain and crypto assets are steadily being developed, setting the stage for a seemingly ubiquitous virtual future that is coming soon to a \u2018verse near you.<\/p>\n<p><em><strong>Author Bios:<\/strong> Rabindra Ratan is Associate Professor of Media and Information and Dar Meshi is Assistant Professor of Communication Arts and Sciences both at Michigan State University<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You may think\u00a0the metaverse\u00a0will be a bunch of interconnected virtual spaces \u2013 the world wide web but accessed through virtual reality. This is largely correct, but there is also a fundamental but slightly more cryptic side to the metaverse that will set it apart from today\u2019s internet: the blockchain. In the beginning, Web 1.0 was [&hellip;]\n&hellip; <a href=\"https:\/\/world.edu\/the-metaverse-is-money-and-crypto-is-king-why-youll-be-on-a-blockchain-when-youre-virtual-world-hopping\/\" class=\"more\">learn more&rarr;<\/a><\/p>","protected":false},"author":33,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[422066],"coauthors":[11733],"class_list":["post-61089","post","type-post","status-publish","format-standard","hentry","category-business-politics","tag-metaverse"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The metaverse is money and crypto is king \u2013 why you\u2019ll be on a blockchain when you\u2019re virtual-world hopping - World leading higher education information and services<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/world.edu\/the-metaverse-is-money-and-crypto-is-king-why-youll-be-on-a-blockchain-when-youre-virtual-world-hopping\/\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:locale\" content=\"en_US\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:type\" content=\"article\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:title\" content=\"The metaverse is money and crypto is king \u2013 why you\u2019ll be on a blockchain when you\u2019re virtual-world hopping - World leading higher education information and services\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:description\" content=\"You may think\u00a0the metaverse\u00a0will be a bunch of interconnected virtual spaces \u2013 the world wide web but accessed through virtual reality. 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