{"id":60878,"date":"2021-12-27T15:33:42","date_gmt":"2021-12-27T20:33:42","guid":{"rendered":"https:\/\/world.edu\/?p=60878"},"modified":"2021-12-27T15:33:42","modified_gmt":"2021-12-27T20:33:42","slug":"what-if-youtubers-could-help-teens-eat-healthy","status":"publish","type":"post","link":"https:\/\/world.edu\/what-if-youtubers-could-help-teens-eat-healthy\/","title":{"rendered":"What if YouTubers could help teens eat healthy?"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/world.edu\/wp-content\/uploads\/2021\/12\/healthyeating.jpeg\" alt=\"\" width=\"680\" height=\"383\" class=\"aligncenter size-full wp-image-60879\" srcset=\"https:\/\/world.edu\/wp-content\/uploads\/2021\/12\/healthyeating.jpeg 680w, https:\/\/world.edu\/wp-content\/uploads\/2021\/12\/healthyeating-250x141.jpeg 250w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><br \/>\n<span>Since its takeover by Google in 2006, YouTube has experienced a meteoric rise.\u00a0Standing on the podium of the most visited sites in the world, with nearly\u00a0<\/span><a href=\"https:\/\/wearesocial.com\/fr\/blog\/2021\/04\/digital-report-avril-2021-les-dernieres-donnees-de-notre-etat-des-lieux-du-digital-dans-le-monde\/\"><span>1.8 billion<\/span><\/a><span>\u00a0unique\u00a0<a href=\"https:\/\/wearesocial.com\/fr\/blog\/2021\/04\/digital-report-avril-2021-les-dernieres-donnees-de-notre-etat-des-lieux-du-digital-dans-le-monde\/\">users<\/a>\u00a0per month, the platform is meeting with great enthusiasm among the younger generations.\u00a0<\/span><a href=\"https:\/\/www.ipsos.com\/fr-fr\/les-15-25-ans-et-les-youtubers-scientifiques\"><span>An Ipsos study<\/span><\/a><span>\u00a0(2020) reveals that 76% of 15-25 year olds consult it daily.<\/span><\/p>\n<p><span>This reflects the concept of web 2.0: digital spaces placing a process of co-creation at the heart of their operation.\u00a0In other words, it is the users who collectively build what the platform is.\u00a0This freedom of creation represents a major advantage in attracting the younger generations.<\/span><\/p>\n<p><span>One of the highlights of any visitor to YouTube is the profusion of content available.\u00a0If categories of \u201cmainstream\u201d videos are put forward by algorithms, such as beauty, music, video games or even entertainment, there is also a profusion of \u201cniche\u201d channels.\u00a0These illustrate all the richness and diversity of the YouTube offer.\u00a0Thus, each Internet user is almost guaranteed to find content related to their areas of interest.<\/span><\/p>\n<p><span>Moreover, the platform, gaining in maturity, new themes appear, such as\u00a0<\/span><a href=\"https:\/\/www.youtube.com\/channel\/UC8yf282kr402FHFrx5X5cpg\/videos\"><span>aquarium<\/span><\/a><span>\u00a0keeping, gardening, or even programming.\u00a0You can also revise your baccalaureate or learn a foreign language.\u00a0Like the\u00a0<\/span><a href=\"https:\/\/www.mit.edu\/\"><span>Massachusetts Institute of Technology (MIT)<\/span><\/a><span>\u00a0, prestigious educational institutions provide\u00a0<\/span><a href=\"https:\/\/www.youtube.com\/c\/mitocw\/featured\"><span>free<\/span><\/a><span>\u00a0courses in many disciplines.<\/span><\/p>\n<h4><strong>Recipes and tips<\/strong><\/h4>\n<p><span>In this context, it&#8217;s no surprise that YouTube holds a special place in learning how to eat well.\u00a0Food videos are the\u00a0<\/span><a href=\"https:\/\/blog.digimind.com\/fr\/tendances\/food-digital-etreseaux-sociaux-en-30-chiffres\/\"><span>fifth<\/span><\/a><span>\u00a0most popular\u00a0<a href=\"https:\/\/blog.digimind.com\/fr\/tendances\/food-digital-etreseaux-sociaux-en-30-chiffres\/\">topic<\/a>\u00a0on the platform.\u00a0These views have also grown since the onset of the health crisis, testifying to\u00a0consumers&#8217;\u00a0<\/span><a href=\"https:\/\/doi.org\/10.1016\/j.appet.2021.105430\"><span>awareness<\/span><\/a><span>\u00a0of the stakes of good nutrition on their health.<\/span><\/p>\n<p><span>VLOG (contraction of \u201cvideo\u201d and \u201cblog\u201d in particular is a format popular with young Internet users for sharing ordinary or extraordinary experiences with Internet users. We can cite the example of VLOGs \u201ca day on my plate\u201d where YouTubers film their meals throughout the day, from preparation to tasting the dishes.<\/span><br \/>\n<center><iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/N05teswiAgI\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/center><\/p>\n<p><span>Recipes and tips are available for shopping, preparing dishes, choosing the most suitable ingredients and, as such, participate in the\u00a0<\/span><a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/24462490\/\"><span>food culture<\/span><\/a><span>\u00a0of Internet users.<\/span><\/p>\n<p><span>Moreover, the promotion of healthy eating is reflected in most of this content.\u00a0In view of these staging of recipes combined with recommendations from influencers, the platform can be seen as a new food education medium for 18-25 year olds in search of nutritional benchmarks.\u00a0These videos therefore reinforce the knowledge acquired or challenge previous knowledge shaped by the family circle and \/ or\u00a0<\/span><a href=\"https:\/\/doi.org\/10.1017\/S1368980019001046\"><span>public health messages<\/span><\/a><span>\u00a0.<\/span><\/p>\n<h4><strong>Identification process<\/strong><\/h4>\n<p><span>Prevention campaigns aimed at young audiences emphasize the effectiveness of messages designed by and for peers.\u00a0However, on YouTube, this form of horizontal education is a key principle which undoubtedly legitimizes the enthusiasm generated by videos relating to food.\u00a0For young adults, these are vectors of food education based on three fundamental levers induced by\u00a0<\/span><a href=\"https:\/\/hal.archives-ouvertes.fr\/hal-02308644\/\"><span>digital communication codes<\/span><\/a><span>\u00a0.<\/span><\/p>\n<p><span>The first lever concerns the educational quality of the message.\u00a0On the videos, it is possible to present your opinions, develop an argument, transmit knowledge and know-how,\u00a0<\/span><a href=\"https:\/\/hal-normandie-univ.archives-ouvertes.fr\/hal-02020209\"><span>while using humor<\/span><\/a><span>\u00a0.\u00a0You can watch them several times, repeat a passage to fully understand a recommendation, comment on a message.<\/span><\/p>\n<p><span>The second lever relates to the authenticity of the message.\u00a0The YouTubers claim the fact of exhibiting &#8220;the real&#8221;.\u00a0They say they show themselves as they are in their daily life and not as Internet users would like them to be.\u00a0This willingness to be anchored in reality and to embody the message strengthens the feeling of confidence of young people with regard to the advice given.<\/span><\/p>\n<p><span>Finally, the social proximity with the target, generated by the words of a young person like them and the immersion in his intimacy tends to reinforce the legitimacy of the messages disseminated.\u00a0The video allows the YouTuber to unfold his narrative framework, to tell himself by highlighting the traits of his personality, his values \u200b\u200bbut also his flaws.\u00a0Throughout the video, the viewer is transported into the life of \u201csomeone who looks like him\u201d, fostering a sense of identification.<\/span><\/p>\n<h4><strong>Public health issues<\/strong><\/h4>\n<p><span>On the other hand, this communication between peers to promote healthy eating is not without risks because the information conveyed\u00a0<\/span><a href=\"https:\/\/doi.org\/10.1016\/j.nupar.2021.01.083\"><span>can be erroneous<\/span><\/a><span>\u00a0.\u00a0Indeed, the confidence aroused by the recommendations of peers finds its limits in the fact that some YouTubers draw their own lessons from personal experiences or from reading academic publications\u00a0<\/span><a href=\"https:\/\/hal.archives-ouvertes.fr\/hal-03237185\"><span>which are sometimes poorly assimilated<\/span><\/a><span>\u00a0.<\/span><\/p>\n<p><span>Faced with these risks, it is important that the public authorities invest more heavily in this medium to promote nutrition among young people.\u00a0From a public health perspective, the platform is indeed a relevant alternative for communicating differently with 18-25 year olds.\u00a0You still have to be credible in adopting YouTube usage and communication codes to appeal to this young audience.<\/span><\/p>\n<p><span>In this context, the transposition of the techniques used in influencer marketing, in public health offers an interesting avenue to explore, taking the form of a collaboration between an influencer and health actors, combining their expertise (digital for some, nutritional value for others).<\/span><\/p>\n<p><span>The effectiveness of this system is illustrated in a communication campaign of general interest, recently awarded the Gold Effie France prize.\u00a0It is based on a partnership between the first French YouTuber, Squeezie, with 16.5 million subscribers and Public Health France to promote the recommendations of the eat-to-move program among 18-25 year olds.<\/span><\/p>\n<p><span>At the end of this campaign, the manger-bouger Instagram account recorded a 95% increase in its subscribers, between October and November 2020, from 4,200 to 8,200. Currently, the account has more than 19,000 subscribers. .\u00a0In addition, 30% of 18-25 year olds\u00a0<\/span><a href=\"https:\/\/www.cb-expert.fr\/2021\/12\/06\/cas-effie-2021-manger-bouger-cuisiner-jeunes-squeezie\/\"><span>say they<\/span><\/a><span>\u00a0have reproduced at least one recipe, following viewing of one of the six videos resulting from the collaboration between Squeezie and mangerbouger.<\/span><\/p>\n<p><span>These very encouraging results lean in favor of the use of online platforms to conduct public communication campaigns focused on food education for young adults, aimed at preserving their well-being and their health.<\/span><\/p>\n<p><em><strong>Author Bios:<\/strong> Pascale Ezan is a University Professor &#8211; consumer behavior &#8211; food &#8211; social networks and Maxime David is a Marketing researcher both at Le Havre Normandy Universit<\/em>y<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since its takeover by Google in 2006, YouTube has experienced a meteoric rise.\u00a0Standing on the podium of the most visited sites in the world, with nearly\u00a01.8 billion\u00a0unique\u00a0users\u00a0per month, the platform is meeting with great enthusiasm among the younger generations.\u00a0An Ipsos study\u00a0(2020) reveals that 76% of 15-25 year olds consult it daily. This reflects the concept [&hellip;]\n&hellip; <a href=\"https:\/\/world.edu\/what-if-youtubers-could-help-teens-eat-healthy\/\" class=\"more\">learn more&rarr;<\/a><\/p>","protected":false},"author":33,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[95],"tags":[12831],"coauthors":[11733],"class_list":["post-60878","post","type-post","status-publish","format-standard","hentry","category-lifestyle","tag-healthy-eating"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What if YouTubers could help teens eat healthy? - World leading higher education information and services<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/world.edu\/what-if-youtubers-could-help-teens-eat-healthy\/\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:locale\" content=\"en_US\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:type\" content=\"article\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:title\" content=\"What if YouTubers could help teens eat healthy? - World leading higher education information and services\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:description\" content=\"Since its takeover by Google in 2006, YouTube has experienced a meteoric rise.\u00a0Standing on the podium of the most visited sites in the world, with nearly\u00a01.8 billion\u00a0unique\u00a0users\u00a0per month, the platform is meeting with great enthusiasm among the younger generations.\u00a0An Ipsos study\u00a0(2020) reveals that 76% of 15-25 year olds consult it daily. 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