{"id":60377,"date":"2021-11-23T01:30:13","date_gmt":"2021-11-23T06:30:13","guid":{"rendered":"https:\/\/world.edu\/?p=60377"},"modified":"2021-11-23T01:30:13","modified_gmt":"2021-11-23T06:30:13","slug":"how-to-dissuade-parents-from-believing-in-anti-vaxxer-conspiracy-theories","status":"publish","type":"post","link":"https:\/\/world.edu\/how-to-dissuade-parents-from-believing-in-anti-vaxxer-conspiracy-theories\/","title":{"rendered":"How to dissuade parents from believing in anti-vaxxer conspiracy theories"},"content":{"rendered":"

\"\"
\nOlder people may be more vulnerable to COVID, but in the UK it\u2019s the young that are now driving the pandemic. Last month, school-age children in Britain were\u00a015 times more likely<\/a>\u00a0than people over 80 to have the coronavirus.<\/p>\n

Leaving young people unvaccinated partly explains why cases have been so high in this group. This is why many countries are\u00a0now offering<\/a>\u00a0COVID jabs to children. In the UK, all\u00a012 to 15-year-olds<\/a>\u00a0are being offered a first vaccine dose. Some countries \u2013 such as the\u00a0US<\/a>\u00a0and\u00a0Israel<\/a>\u00a0\u2013 are offering COVID vaccines to children aged five and over.<\/p>\n

Of course, with younger children, it\u2019s their parents that decide whether they get the jab \u2013 and vaccine hesitancy can be a problem. In a recent\u00a0US poll<\/a>, three in ten parents said they would definitely not vaccinate their child against COVID. Concerns about side-effects or the perceived lower risk of COVID to kids may explain this. However, anti-vaccine conspiracy theories may also be playing a role.<\/p>\n

We know that anti-vaccine conspiracy beliefs can be a barrier to vaccine uptake. A\u00a02014 study<\/a>\u00a0showed that British parents exposed to anti-vaccine conspiracy theories, when asked to imagine that they had a fictional eight-month-old, were less likely to get that child vaccinated. Also, a more recent study\u00a0across 24 countries<\/a>\u00a0demonstrated that anti-vaccine attitudes were highest among those who were also high in conspiratorial thinking.<\/p>\n

Once COVID vaccines started being developed, it didn\u2019t take long for\u00a0specific conspiracy theories<\/a>\u00a0about them to appear \u2013 for instance that they\u00a0contain microchips<\/a>\u00a0or\u00a0make people infertile<\/a>.\u00a0Research<\/a>\u00a0has shown that believing in such theories is associated with reduced intentions to receive a COVID vaccine. It\u2019s therefore highly plausible that believing in COVID conspiracies could prevent parents from wanting to vaccinate their children against the coronavirus.<\/p>\n

Correcting conspiracies<\/strong><\/h4>\n

Our research has looked at how to dissuade parents from believing in conspiracy theories that might prevent them from vaccinating their children \u2013 which is particularly relevant now that COVID vaccines are being offered to under-16s in many countries.<\/p>\n

Past research<\/a>\u00a0has shown that people are influenced by the perceived beliefs and behaviours of other people \u2013 what are known as \u201csocial norms<\/a>\u201d. But these perceptions are often inaccurate, which can lead to people shaping their behaviour to fit a\u00a0misperceived norm<\/a>.<\/p>\n

However, we didn\u2019t know whether this was true specifically when it came to conspiracy theories. So as a first step,\u00a0we explored<\/a>\u00a0whether there\u2019s a link between perceived social norms and conspiracy beliefs among British parents.<\/p>\n

Our finding backed up earlier research. Parents in the UK overestimated how much other British parents endorsed anti-vaccine conspiracy theories. And, as before, the more people believed that others believed these conspiracy theories, the more strongly they tended to believe themselves.<\/p>\n

Knowing this, we then attempted to lower parents\u2019 belief in anti-vaccine conspiracy theories by correcting their overestimation of what other parents think. We did this using the\u00a0Social Norms Approach<\/a>, a simple technique that works by correcting misperceptions \u2013 for example, by giving people feedback on how they misjudged the actual beliefs and behaviours of others. The aim of this is to recalibrate people\u2019s perceptions, and so change their behaviour so that it aligns with what others actually think and do.<\/p>\n

We\u00a0tested this approach<\/a>\u00a0on a sample of British parents of young children. Parents first completed measures of their personal belief in anti-vaccine conspiracy theories and their intentions to vaccinate a fictional child. Next, they estimated to what extent \u201cother UK parents\u201d endorsed the same conspiracy theories and what their intentions to vaccinate would be.<\/p>\n

Parents were then allocated to either receive feedback on their beliefs, which would correct any misperceptions of other parents\u2019 conspiracy beliefs, or no feedback. Immediately afterwards, participants were again asked about their anti-vaccine conspiracy beliefs and intentions.<\/p>\n

We found that correcting misconceptions reduced parents\u2019 beliefs in anti-vaccine conspiracy theories. It also increased perceptions that other parents would vaccinate their children, which as a knock-on effect increased parents\u2019 own intentions to have a child vaccinated.<\/p>\n

A simple step to improve uptake<\/strong><\/h4>\n

Our findings are the first to suggest that correcting inaccurate perceptions of what others think could be used to tackle anti-vaccine conspiracy beliefs and so improve vaccine uptake \u2013 both among adults themselves and children that they make decisions for.<\/p>\n

When talking with people who might be persuaded by anti-vaccine conspiracy theories, a practical step could be to highlight that conspiracy beliefs are not as commonplace as people might think. Showing that it\u2019s far more usual to vaccinate rather than not vaccinate could also be persuasive.<\/p>\n

With vaccination levels in children still being quite low in the UK while COVID cases remain high, this simple psychological technique could be an important tool for addressing vaccine hesitancy, and one that many people could easily have a go at trying.<\/p>\n

Author Bios:<\/strong> Darel Cookson is a Lecturer in Psychology at Nottingham Trent University, Daniel Jolley is a Senior Lecturer in Psychology at Northumbria University, Newcastle, Rachel Povey is Associate Professor in Health Psychology at Staffordshire University and Robert Dempsey is a Senior Lecturer in Psychology at Manchester Metropolitan University<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Older people may be more vulnerable to COVID, but in the UK it\u2019s the young that are now driving the pandemic. Last month, school-age children in Britain were\u00a015 times more likely\u00a0than people over 80 to have the coronavirus. Leaving young people unvaccinated partly explains why cases have been so high in this group. This is […]\n… learn more→<\/a><\/p>","protected":false},"author":33,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[109017],"tags":[422090],"coauthors":[11733],"class_list":["post-60377","post","type-post","status-publish","format-standard","hentry","category-health-care","tag-anti-vaxxer-conspiracy-theories"],"acf":[],"yoast_head":"\nHow to dissuade parents from believing in anti-vaxxer conspiracy theories - World leading higher education information and services<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/world.edu\/how-to-dissuade-parents-from-believing-in-anti-vaxxer-conspiracy-theories\/\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:locale\" content=\"en_US\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:type\" content=\"article\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:title\" content=\"How to dissuade parents from believing in anti-vaxxer conspiracy theories - World leading higher education information and services\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:description\" content=\"Older people may be more vulnerable to COVID, but in the UK it\u2019s the young that are now driving the pandemic. 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