{"id":58515,"date":"2021-08-03T08:00:19","date_gmt":"2021-08-03T12:00:19","guid":{"rendered":"https:\/\/world.edu\/?p=58515"},"modified":"2021-08-02T12:17:51","modified_gmt":"2021-08-02T16:17:51","slug":"ryersons-reputational-crisis-what-to-do-about-its-namesake-and-his-legacy","status":"publish","type":"post","link":"https:\/\/world.edu\/ryersons-reputational-crisis-what-to-do-about-its-namesake-and-his-legacy\/","title":{"rendered":"Ryerson\u2019s reputational crisis: What to do about its namesake and his legacy"},"content":{"rendered":"

\"\"<\/p>\n

In recent weeks, the discovery of unmarked burial sites at residential schools in\u00a0British Columbia<\/a>\u00a0and\u00a0Saskatchewan<\/a>\u00a0has unleashed shock, anger and grief across Canada.<\/p>\n

It\u2019s also intensified discussions on how to address Canada\u2019s past and ongoing settler colonialism. In the city of Toronto, there are fiercely\u00a0divided opinions<\/a>\u00a0about whether Ryerson University should change its name given\u00a0its namesake\u2019s role in designing the residential school system<\/a>.<\/p>\n

Some have argued that\u00a0the public denouncements of Egerton Ryerson are unfair<\/a>\u00a0because the residential school system was established after his death. They say the call for a name change is motivated by the\u00a0cancel culture phenomenon<\/a>\u00a0and negates Ryerson\u2019s important contributions to the development of Ontario.<\/p>\n

Others, however, have pointed out that\u00a0a name change is the only path to reconciliation<\/a>\u00a0because the groundwork Ryerson laid for the residential school system has made him an integral\u00a0part of Canada\u2019s colonial fabric<\/a>. They argue that continuing to commemorate him in a prime location in downtown Toronto traumatizes Indigenous members of both the university and the community at large.<\/p>\n

Reputational crisis<\/strong><\/h4>\n

Undoubtedly, Ryerson University, where I teach, is undergoing a major reputational crisis. In response to such situations,\u00a0conventional public relations wisdom<\/a>\u00a0tends to focus on image repair and minimizing reputation damage. This approach, however, doesn\u2019t always address the public interest.<\/p>\n

Instead, Ryerson University needs to embrace an approach that prioritizes the public interest \u2014 known as \u201cpublic interest relations<\/a>\u201d \u2014 and truly listens to the constructive public conversations about racial justice and decolonization.<\/p>\n

The university must leverage the heated debates about its name as a springboard into a process of public teaching and deliberation that complements the ongoing review of Ryerson\u2019s legacy by\u00a0the Standing Strong (Mash Koh Wee Kah Pooh Win) Task Force<\/a>.<\/p>\n

When a public relations crisis occurs, the first step recommended by most crisis communications experts is to assess its severity, scope and liability, since these factors have important implications for public perceptions and organizational responses.<\/p>\n

The current public reckoning on the genocidal practices at residential schools presents a profound, systemic crisis impacting all aspects of the Canadian society. The sheer severity and pervasiveness of the crisis is resulting in varying public perceptions on a specific organization\u2019s responsibility or culpability.<\/p>\n

Denial is the least successful strategy<\/strong><\/h4>\n

Established research reveals that\u00a0denial is the most commonly used yet the least successful strategy<\/a>\u00a0when it comes to crisis communications.<\/p>\n

In addition, because schools and universities have the responsibility to educate and disseminate knowledge, they are currently at the heart of difficult conversations about fostering consensus and making a positive social impact.<\/p>\n

As world-renowned public relations scholar Robert L. Heath argues, \u201cuniversities\u2019 legitimacy, license to operate granted by various stakeholders, presumes their functional and moral impact on society<\/a>.\u201d Accordingly, universities have an obligation to constantly assess and elevate their own corporate social responsibility standards.<\/p>\n

Meanwhile, simply labelling the calls for name change as \u201ccancel culture\u201d is problematic because it ignores the structural racial injustice such calls seek to address. Critics of cancel culture have\u00a0framed the concept as a threat to free speech<\/a>. Researchers of cancel culture say it can\u00a0work against coherent and careful discussions and prompts fast actions<\/a>\u00a0that don\u2019t delve deeply enough into racism\u2019s root causes.<\/p>\n

These criticisms of cancel culture highlight how social media may amplify extreme viewpoints and moral outrage during online debates. Nonetheless, there\u2019s an urgent need for improved mechanisms beyond social media to moderate public conversations about social justice.<\/p>\n

As American communications scholars Shari R. Veil and Damion Waymer highlight in their analysis of\u00a0how the University of Kentucky handled a controversial historical artwork<\/a>, universities need to make room for competing conversations during crises on highly charged, sociopolitical issues.<\/p>\n

That\u2019s why the review of Ryerson\u2019s legacy should be considered an opportunity for candid, respectful discussions on Canada\u2019s history of settler colonialism. Ryerson University\u2019s\u00a0brand mission<\/a>, after all, is to \u201cequip its students with the knowledge and experiences that empower them to positively and meaningfully transform themselves, their culture, the economy and society.\u201d<\/p>\n

Public interest relations<\/strong><\/h4>\n

Renaming an institution with a decades-long history is challenging, and suggestions for new names have their own risks. For example, Ryerson could be renamed City University of Toronto in recognition of its role as a\u00a0metropolitan university<\/a>\u00a0serving communities in greater Toronto. This name, however, may result in criticism that Ryerson is simply erasing its colonial past.<\/p>\n

TV Ontario personality Steve Paikin has proposed\u00a0replacing \u201cRyerson\u201d with \u201cReconciliation\u201d<\/a>\u00a0so that the university can still be marketed with the \u201cRU\u201d abbreviation. But whether it\u2019s appropriate for Ryerson to declare itself a champion of reconciliation is likely to trigger further debates.<\/p>\n

Last but not least, there have been discussions that the university should receive an Indigenous name following the examples set by Algonquin, Conestoga, Mohawk and Seneca colleges. Yet this solution may lead to accusations of\u00a0cultural appropriation<\/a>.<\/p>\n

One thing\u2019s for sure: Whether Ryerson\u2019s Standing Strong Task Force recommends a name change or not, it would mark only one small step within a long journey toward truth and reconciliation.<\/p>\n

That means discussions on the future direction of Ryerson University must prioritize the public interest, and should be part of a larger transformation at the university. A name change on its own will not adequately meet the collective responsibility we have to engage with Canada\u2019s history of Indigenous oppression.<\/p>\n

For this purpose, Ryerson University needs to align its goals and activities with the concept of public interest relations that focus on creating spaces for dialogue, encouraging diverse viewpoints and promoting policy recommendations to advance reconciliation and racial justice. Only by doing so can the issues raised by the review of Egerton Ryerson\u2019s legacy bring about meaningful change.<\/p>\n

Author Bio:<\/strong> Sibo Chen is <\/span>Assistant Professor, School of Professional Communication at Ryerson University<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

In recent weeks, the discovery of unmarked burial sites at residential schools in\u00a0British Columbia\u00a0and\u00a0Saskatchewan\u00a0has unleashed shock, anger and grief across Canada. It\u2019s also intensified discussions on how to address Canada\u2019s past and ongoing settler colonialism. In the city of Toronto, there are fiercely\u00a0divided opinions\u00a0about whether Ryerson University should change its name given\u00a0its namesake\u2019s role in […]\n… learn more→<\/a><\/p>","protected":false},"author":33,"featured_media":58516,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[401093],"coauthors":[11733],"class_list":["post-58515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-higher-education","tag-settler-colonialism"],"acf":[],"yoast_head":"\nRyerson\u2019s reputational crisis: What to do about its namesake and his legacy - World leading higher education information and services<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/world.edu\/ryersons-reputational-crisis-what-to-do-about-its-namesake-and-his-legacy\/\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:locale\" content=\"en_US\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:type\" content=\"article\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:title\" content=\"Ryerson\u2019s reputational crisis: What to do about its namesake and his legacy - World leading higher education information and services\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:description\" content=\"In recent weeks, the discovery of unmarked burial sites at residential schools in\u00a0British Columbia\u00a0and\u00a0Saskatchewan\u00a0has unleashed shock, anger and grief across Canada. It\u2019s also intensified discussions on how to address Canada\u2019s past and ongoing settler colonialism. 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