{"id":55248,"date":"2020-12-18T00:00:11","date_gmt":"2020-12-18T08:00:11","guid":{"rendered":"https:\/\/world.edu\/?p=55248"},"modified":"2020-12-17T13:16:36","modified_gmt":"2020-12-17T21:16:36","slug":"its-not-production-quality-that-counts-in-educational-videos-heres-what-students-value-most","status":"publish","type":"post","link":"https:\/\/world.edu\/its-not-production-quality-that-counts-in-educational-videos-heres-what-students-value-most\/","title":{"rendered":"It\u2019s not production quality that counts in educational videos \u2013 here\u2019s what students value most"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-55249\" src=\"https:\/\/world.edu\/wp-content\/uploads\/2020\/12\/educational-videos.jpg\" alt=\"\" width=\"680\" height=\"510\" srcset=\"https:\/\/world.edu\/wp-content\/uploads\/2020\/12\/educational-videos.jpg 680w, https:\/\/world.edu\/wp-content\/uploads\/2020\/12\/educational-videos-250x188.jpg 250w, https:\/\/world.edu\/wp-content\/uploads\/2020\/12\/educational-videos-600x450.jpg 600w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/>The use of educational videos in schools and universities was\u00a0<a href=\"https:\/\/ajet.org.au\/index.php\/AJET\/article\/view\/5930\">on the rise<\/a>\u00a0before COVID-19. Now, with continuing disruption by the pandemic, more educators are developing educational videos to support student learning. Similarly, students are increasingly looking to places like YouTube for educational content.<\/p>\n<p>Intuitively, we might think a video\u2019s production quality is what matters \u2013 fancy recording equipment, a professional studio environment and flawless editing. While these \u201cbells and whistles\u201d can be attractive, some of the most successful educational YouTube channels actually use very simple production styles. For example,\u00a0<a href=\"https:\/\/www.youtube.com\/user\/khanacademy\">Khan Academy<\/a>\u00a0records handwriting on a tablet screen. Eddie Woo of\u00a0<a href=\"https:\/\/www.youtube.com\/user\/misterwootube\">WooTube<\/a>\u00a0often films his high school classroom teaching.<\/p>\n<p><iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/52ZlXsFJULI\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Research confirms production quality isn\u2019t as critical as we might at first think. Production quality ranks behind perceived learning gains, educators\u2019 delivery style and video length as\u00a0<a href=\"http:\/\/www.sciencedirect.com\/science\/article\/pii\/S0747563218301419\">reasons for liking educational videos<\/a>.\u00a0<a href=\"https:\/\/dl.acm.org\/doi\/10.1145\/2556325.2566239\">Research even shows<\/a>\u00a0we are more inclined to watch educational videos filmed in an informal setting than big-budget studio productions!<\/p>\n<h4><strong>So what makes an educational video effective?<\/strong><\/h4>\n<p>Our perceptions of how easy a technology is to use and its usefulness determine whether we will engage. If we think a video is too hard to use or unhelpful, we won\u2019t bother with it! This is known as the \u201c<a href=\"https:\/\/www.sciencedirect.com\/topics\/social-sciences\/technology-acceptance-model\">Technology Acceptance Model<\/a>\u201d.<\/p>\n<p>I was interested in using this model to understand what specific factors made educational videos effective. I developed\u00a0<a href=\"https:\/\/www.youtube.com\/channel\/UCJF3FxTyHxcVqlM2EXKskug\">videos that demonstrated solutions to maths-based problems<\/a>\u00a0for university engineering subjects. These videos were designed as an optional supplement to lectures and tutorials.<br \/>\n<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/XXUW8PCaVXA\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>To understand what influenced engagement, I asked students what they liked about the videos. I also asked what could be improved.<\/p>\n<p>I then isolated\u00a0<a href=\"https:\/\/eprints.qut.edu.au\/202678\/\">recurring themes to identify the most important factors<\/a>. This is what I found.<\/p>\n<h4><strong>Influences on ease of use<\/strong><\/h4>\n<p><strong>Accessibility<\/strong><\/p>\n<p>A key advantage of videos over face-to-face learning is access \u2013 students can watch videos at a time and place of their choice. This has been especially critical during the COVID-19 lockdowns.<\/p>\n<p>The platform used to distribute videos (such as YouTube) plays a role through system reliability and user-friendliness. Features like playlists and push notifications can also be considered for enhancing ease of access.<\/p>\n<p><strong>Personal agency<\/strong><\/p>\n<p>Videos enable students to personalise and self-pace their learning through content selection and video controls. Unlike face-to-face classes, students can conveniently pause a video to consider posed questions. Students can then restart when ready to get feedback on their responses. Students can also rewatch challenging sections while skipping over easy parts.<\/p>\n<p>I found these learning strategies were extremely popular. In my research,\u00a0<a href=\"https:\/\/advances.asee.org\/worked-example-videos-for-blended-learning-in-undergraduate-engineering\/\">90% of students<\/a>\u00a0independently solved the problems I presented.<\/p>\n<p><strong>Findability<\/strong><\/p>\n<p>Students appreciate being able to find information easily. Concise and well-labelled videos support navigation to relevant content in a timely manner. Time stamps can also be used to communicate where in a video specific aspects are covered.<\/p>\n<p><strong>Instructional design and production<\/strong><\/p>\n<p>When educators use a\u00a0<a href=\"https:\/\/doi.org\/10.1002\/acp.3482\">conversational delivery style<\/a>\u00a0it creates a social partnership, which encourages learners to try harder to understand their educator. This improves learning through videos. As this personal approach aligns well with an informal environment, it can explain why students\u00a0<a href=\"https:\/\/dl.acm.org\/doi\/10.1145\/2556325.2566239\">embrace simple production styles<\/a>.<\/p>\n<h4><strong>Influences on usefulness<\/strong><\/h4>\n<p><strong>Narration<\/strong><\/p>\n<p>Verbal explanations can efficiently communicate thinking processes, highlight misconceptions and relate ideas together. This enables students to readily develop understanding, which is strongly tied to their academic performance.<\/p>\n<p>For these reasons, students like narration in videos, which goes well beyond what static documents like textbooks offer. In my research, students found videos particularly useful when they felt the narration explicitly and thoroughly communicated the logic behind solution processes.<\/p>\n<p><strong>Content scaffolding<\/strong><\/p>\n<p>Providing video content that gradually increases in difficulty supports students to develop skills without becoming overwhelmed. This is important because students who feel out of their depth are\u00a0<a href=\"https:\/\/doi.org\/10.1080\/07294360.2017.1344197\">at risk of disengaging<\/a>.<\/p>\n<p>In my research, many students wanted to be extended by increasingly challenging problems. Students also varied the \u201cdegree of difficulty\u201d when attempting questions by only watching video segments to prompt when stuck or to verify their solution.<\/p>\n<p><strong>Assessment alignment<\/strong><\/p>\n<p>As\u00a0<a href=\"http:\/\/eprints.glos.ac.uk\/id\/eprint\/3607\">assessment is a core driver of learning<\/a>, content needs to be closely aligned with assessment for students to consider videos useful. Consistent with this, my research shows students are most\u00a0<a href=\"https:\/\/advances.asee.org\/worked-example-videos-for-blended-learning-in-undergraduate-engineering\/\">likely to engage with videos to support their assessment attempts<\/a>.<\/p>\n<h4><strong>Final thoughts<\/strong><\/h4>\n<p>COVID-19 has meant educators have produced a lot of videos this year. Given the time pressures, these often weren\u2019t high-quality productions, but students were still able to learn a great deal.<\/p>\n<p>As we return to a new \u201cnormal\u201d, educators looking to enhance their video resources should remember what students value most \u2013 easy-to-use informal videos with clear explanations aligned to their needs.<\/p>\n<p><em><strong>Author Bio:<\/strong> Sarah Dart is q Lecturer in Learning &#038; Teaching Development, Impact and Recognition at Queensland University of Technology<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The use of educational videos in schools and universities was\u00a0on the rise\u00a0before COVID-19. Now, with continuing disruption by the pandemic, more educators are developing educational videos to support student learning. Similarly, students are increasingly looking to places like YouTube for educational content. Intuitively, we might think a video\u2019s production quality is what matters \u2013 fancy [&hellip;]\n&hellip; <a href=\"https:\/\/world.edu\/its-not-production-quality-that-counts-in-educational-videos-heres-what-students-value-most\/\" class=\"more\">learn more&rarr;<\/a><\/p>","protected":false},"author":33,"featured_media":55249,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15645],"tags":[9834],"coauthors":[11733],"class_list":["post-55248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education","tag-student-engagement-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>It\u2019s not production quality that counts in educational videos \u2013 here\u2019s what students value most - World leading higher education information and services<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/world.edu\/its-not-production-quality-that-counts-in-educational-videos-heres-what-students-value-most\/\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:locale\" content=\"en_US\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:type\" content=\"article\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:title\" content=\"It\u2019s not production quality that counts in educational videos \u2013 here\u2019s what students value most - World leading higher education information and services\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:description\" content=\"The use of educational videos in schools and universities was\u00a0on the rise\u00a0before COVID-19. Now, with continuing disruption by the pandemic, more educators are developing educational videos to support student learning. Similarly, students are increasingly looking to places like YouTube for educational content. Intuitively, we might think a video\u2019s production quality is what matters \u2013 fancy [&hellip;]\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:url\" content=\"https:\/\/world.edu\/its-not-production-quality-that-counts-in-educational-videos-heres-what-students-value-most\/\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:site_name\" content=\"World leading higher education information and services\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-18T08:00:11+00:00\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:image\" content=\"https:\/\/world.edu\/wp-content\/uploads\/2020\/12\/educational-videos.jpg\" class=\"yoast-seo-meta-tag\" \/>\n\t<meta property=\"og:image:width\" content=\"680\" class=\"yoast-seo-meta-tag\" \/>\n\t<meta property=\"og:image:height\" content=\"510\" class=\"yoast-seo-meta-tag\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" class=\"yoast-seo-meta-tag\" \/>\n<meta name=\"author\" content=\"Kevin\" class=\"yoast-seo-meta-tag\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" class=\"yoast-seo-meta-tag\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevin\" class=\"yoast-seo-meta-tag\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" class=\"yoast-seo-meta-tag\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" class=\"yoast-seo-meta-tag\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/world.edu\\\/its-not-production-quality-that-counts-in-educational-videos-heres-what-students-value-most\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/world.edu\\\/its-not-production-quality-that-counts-in-educational-videos-heres-what-students-value-most\\\/\"},\"author\":{\"name\":\"Kevin\",\"@id\":\"https:\\\/\\\/world.edu\\\/#\\\/schema\\\/person\\\/42c1c1d5ff7ffbdf0bd50ed94c6ae6ee\"},\"headline\":\"It\u2019s not production quality that counts in educational videos \u2013 here\u2019s what students value most\",\"datePublished\":\"2020-12-18T08:00:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/world.edu\\\/its-not-production-quality-that-counts-in-educational-videos-heres-what-students-value-most\\\/\"},\"wordCount\":805,\"image\":{\"@id\":\"https:\\\/\\\/world.edu\\\/its-not-production-quality-that-counts-in-educational-videos-heres-what-students-value-most\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/world.edu\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/educational-videos.jpg\",\"keywords\":[\"Student Engagement\"],\"articleSection\":[\"Education\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/world.edu\\\/its-not-production-quality-that-counts-in-educational-videos-heres-what-students-value-most\\\/\",\"url\":\"https:\\\/\\\/world.edu\\\/its-not-production-quality-that-counts-in-educational-videos-heres-what-students-value-most\\\/\",\"name\":\"It\u2019s not production quality that counts in educational videos \u2013 here\u2019s what students value most - 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